In this 20 minute fast-paced presentation you will learn 18 Tips help you better leverage Linkedin to grow your business
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Increase your Linkedin Social Media IQ in 20 minutes
1. 18 Tips to
Increase Your
Linkedin
Social Media IQ
in 20 Minutes
Kevin Ferrrasci O兵Malley kevin@mymemberbene鍖t.com
twitter.com/kfom 503-567-8650
Tuesday, February 5, 2013
2. 1) Business to Business ?
(b2b)
2) Business to Consumer ?
(b2c)
Kevin Ferrrasci O兵Malley kevin@mymemberbene鍖t.com
twitter.com/kfom 503-567-8650 2
Tuesday, February 5, 2013
3. 3) Visit Linkedin ?
a) daily
b) weekly
c) monthly
d) ??
Kevin Ferrrasci O兵Malley kevin@mymemberbene鍖t.com
twitter.com/kfom 503-567-8650 3
Tuesday, February 5, 2013
4. If you wait to be active on Linkedin
until unemployed (or almost)
youre missing 90% of its power.
(BTW: 75 million profiles in USA)
Tuesday, February 5, 2013
5. Why Linkedin ?
Value of Cultivating a Network
vs. Networking
Tuesday, February 5, 2013
6. 2 Key Values of Linkedin
For you to be Found or
For You to Find Someone
Tuesday, February 5, 2013
9. Tip# 1 Turn OFF Activity while Tweaking Profile
Tuesday, February 5, 2013
10. Tip#2 Doorway People
Reach out and Connect to
people who have either lots of connections
and/or your right target market
Tip#3
Send me
your LI
connection
request
and
Ill accept
Youll receive
approx
1million in
your Network
Tuesday, February 5, 2013
11. Linkedin = Global Professional Database
Tip# 4 Importance of Keywords
Headline; Current & Past Work
Experience; Summary; Specialties
Tuesday, February 5, 2013
15. KEYWORD Research how ??
Google Auto Complete
www.google.com/adwords
Tuesday, February 5, 2013
16. KEYWORD Research how ??
Google Auto Complete
www.google.com/adwords
Make friends w/mrktg (SEO/PPC)
Tuesday, February 5, 2013
17. KEYWORD Research how ??
Google Auto Complete
www.google.com/adwords
Make friends w/mrktg (SEO/PPC)
Check Linkedin High Rank Profiles
Tuesday, February 5, 2013
20. No Photo = No Credibility
Relaxed Photo = Relaxed Attorney
Tuesday, February 5, 2013
21. Tips# 5,6,7,8
Its a Headline
Its NOT a Job Title
Keyword Rich!
Can I tell what you do
& Wii-FM ?
No Pic = no follow
Visible Everywhere
Tuesday, February 5, 2013
22. Tip# 11
Custom Web
URL vs Generic
Personalized
Vanity URL
Tuesday, February 5, 2013
23. Tip# 13
Promote your Linkedin Presence Offline
example: email signature URL
Tuesday, February 5, 2013
24. Tip# 14 Invest 60 Seconds of
Linkedin Profile Research
Before you make daily contact
60 Second Review Outline:
Common Connections ?
Twitter (@kfom) ?
Interests ?
Blog ?
Past Jobs ?
Signal ?
Tuesday, February 5, 2013