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18 Tips to
                             Increase Your
                                Linkedin
                            Social Media IQ
                             in 20 Minutes




                            Kevin Ferrrasci O兵Malley  kevin@mymemberbene鍖t.com
                                         twitter.com/kfom  503-567-8650




Tuesday, February 5, 2013
1) Business to Business ?
                                                                 (b2b)




                                          2) Business to Consumer ?
                                                                 (b2c)




                            Kevin Ferrrasci O兵Malley  kevin@mymemberbene鍖t.com
                                         twitter.com/kfom  503-567-8650          2


Tuesday, February 5, 2013
3) Visit Linkedin ?
                                                                      a) daily
                                                                    b) weekly
                                                                    c) monthly
                                                                        d) ??




                            Kevin Ferrrasci O兵Malley  kevin@mymemberbene鍖t.com
                                         twitter.com/kfom  503-567-8650          3


Tuesday, February 5, 2013
If you wait to be active on Linkedin
                               until unemployed (or almost)
                             youre missing 90% of its power.
                             (BTW: 75 million profiles in USA)



Tuesday, February 5, 2013
Why Linkedin ?




               Value of Cultivating a Network
                            vs. Networking


Tuesday, February 5, 2013
2 Key Values of Linkedin
                        For you to be Found or
                       For You to Find Someone




Tuesday, February 5, 2013
Carpet Cleaning


Tuesday, February 5, 2013
Importance of Recommendations


Tuesday, February 5, 2013
Tip# 1 Turn OFF Activity while Tweaking Profile

Tuesday, February 5, 2013
Tip#2 Doorway People
             Reach out and Connect to
     people who have either lots of connections
          and/or your right target market




                                                     Tip#3
                                                    Send me
                                                     your LI
                                                   connection
                                                     request
                                                         and
                                                    Ill accept
                                                  Youll receive
                                                     approx
                                                   1million in
                                                  your Network


Tuesday, February 5, 2013
Linkedin = Global Professional Database
                             Tip# 4 Importance of Keywords
                             Headline; Current & Past Work
                            Experience; Summary; Specialties



Tuesday, February 5, 2013
KEYWORD Research how ??
                               Google Auto Complete




Tuesday, February 5, 2013
Tuesday, February 5, 2013
Tuesday, February 5, 2013
KEYWORD Research how ??
                               Google Auto Complete

                             www.google.com/adwords




Tuesday, February 5, 2013
KEYWORD Research how ??
                                 Google Auto Complete

                              www.google.com/adwords

                            Make friends w/mrktg (SEO/PPC)




Tuesday, February 5, 2013
KEYWORD Research how ??
                                  Google Auto Complete

                               www.google.com/adwords

                             Make friends w/mrktg (SEO/PPC)

                             Check Linkedin High Rank Profiles



Tuesday, February 5, 2013
Tuesday, February 5, 2013
Tuesday, February 5, 2013
No Photo = No Credibility
                      Relaxed Photo = Relaxed Attorney

Tuesday, February 5, 2013
Tips# 5,6,7,8
                              Its a Headline
                             Its NOT a Job Title
                                 Keyword Rich!



                            Can I tell what you do
                                  & Wii-FM ?



                            No Pic = no follow


                            Visible Everywhere


Tuesday, February 5, 2013
Tip# 11
                             Custom Web
                            URL vs Generic




                             Personalized
                            Vanity URL




Tuesday, February 5, 2013
Tip# 13
         Promote your Linkedin Presence Offline
                       example: email signature URL
Tuesday, February 5, 2013
Tip# 14 Invest 60 Seconds of
                         Linkedin Profile Research
                       Before you make daily contact


                            60 Second Review Outline:

                              Common Connections ?

                                Twitter (@kfom) ?
                                    Interests ?
                                      Blog ?
                                   Past Jobs ?
                                     Signal ?

Tuesday, February 5, 2013
Tuesday, February 5, 2013
Your 60 sec LI Profile Review = valuable intel

Tuesday, February 5, 2013
How to Find
                                  this
                            Mystery Person




Tuesday, February 5, 2013
Tip# 15
                             Ninja Trick


                              Finding the
                              missing Last
                             Name of a 3rd
                            Degree Linkedin
                              Connection




Tuesday, February 5, 2013
Tip# 16
                            SuperNinja
                              Trick


                            Get access
                            to members
                            of Private
                             Linkedin
                              Group



Tuesday, February 5, 2013
Tip# 16 step-1
                            SuperNinja Trick
                             Google Chrome
                            Inspect Elements




Tuesday, February 5, 2013
Tip# 16 step-2
                            SuperNinja Trick
                                google search

                              qualified prospects

                            using key private group
                                 membership




Tuesday, February 5, 2013
Tip# 17
                              Daily Habit   

                            Who Viewed Your
                                  Profile


                             Profile Everyone
                            youre going to meet?




Tuesday, February 5, 2013
Tuesday, February 5, 2013
Tip#18 Never, ever,ever, use
                                 generic Invitation




Tuesday, February 5, 2013
Your Invite Should
                            Connect the Dots




Tuesday, February 5, 2013
Announced this past week:
                            NEW Linkedin Profile rolling out
                       NEW Company Pages capabilities



Tuesday, February 5, 2013
Tuesday, February 5, 2013
If you would like the slides of this workshop:
                            Option A: kevin@mymemberbenefit.com




Tuesday, February 5, 2013

More Related Content

Increase your Linkedin Social Media IQ in 20 minutes

  • 1. 18 Tips to Increase Your Linkedin Social Media IQ in 20 Minutes Kevin Ferrrasci O兵Malley kevin@mymemberbene鍖t.com twitter.com/kfom 503-567-8650 Tuesday, February 5, 2013
  • 2. 1) Business to Business ? (b2b) 2) Business to Consumer ? (b2c) Kevin Ferrrasci O兵Malley kevin@mymemberbene鍖t.com twitter.com/kfom 503-567-8650 2 Tuesday, February 5, 2013
  • 3. 3) Visit Linkedin ? a) daily b) weekly c) monthly d) ?? Kevin Ferrrasci O兵Malley kevin@mymemberbene鍖t.com twitter.com/kfom 503-567-8650 3 Tuesday, February 5, 2013
  • 4. If you wait to be active on Linkedin until unemployed (or almost) youre missing 90% of its power. (BTW: 75 million profiles in USA) Tuesday, February 5, 2013
  • 5. Why Linkedin ? Value of Cultivating a Network vs. Networking Tuesday, February 5, 2013
  • 6. 2 Key Values of Linkedin For you to be Found or For You to Find Someone Tuesday, February 5, 2013
  • 9. Tip# 1 Turn OFF Activity while Tweaking Profile Tuesday, February 5, 2013
  • 10. Tip#2 Doorway People Reach out and Connect to people who have either lots of connections and/or your right target market Tip#3 Send me your LI connection request and Ill accept Youll receive approx 1million in your Network Tuesday, February 5, 2013
  • 11. Linkedin = Global Professional Database Tip# 4 Importance of Keywords Headline; Current & Past Work Experience; Summary; Specialties Tuesday, February 5, 2013
  • 12. KEYWORD Research how ?? Google Auto Complete Tuesday, February 5, 2013
  • 15. KEYWORD Research how ?? Google Auto Complete www.google.com/adwords Tuesday, February 5, 2013
  • 16. KEYWORD Research how ?? Google Auto Complete www.google.com/adwords Make friends w/mrktg (SEO/PPC) Tuesday, February 5, 2013
  • 17. KEYWORD Research how ?? Google Auto Complete www.google.com/adwords Make friends w/mrktg (SEO/PPC) Check Linkedin High Rank Profiles Tuesday, February 5, 2013
  • 20. No Photo = No Credibility Relaxed Photo = Relaxed Attorney Tuesday, February 5, 2013
  • 21. Tips# 5,6,7,8 Its a Headline Its NOT a Job Title Keyword Rich! Can I tell what you do & Wii-FM ? No Pic = no follow Visible Everywhere Tuesday, February 5, 2013
  • 22. Tip# 11 Custom Web URL vs Generic Personalized Vanity URL Tuesday, February 5, 2013
  • 23. Tip# 13 Promote your Linkedin Presence Offline example: email signature URL Tuesday, February 5, 2013
  • 24. Tip# 14 Invest 60 Seconds of Linkedin Profile Research Before you make daily contact 60 Second Review Outline: Common Connections ? Twitter (@kfom) ? Interests ? Blog ? Past Jobs ? Signal ? Tuesday, February 5, 2013
  • 26. Your 60 sec LI Profile Review = valuable intel Tuesday, February 5, 2013
  • 27. How to Find this Mystery Person Tuesday, February 5, 2013
  • 28. Tip# 15 Ninja Trick Finding the missing Last Name of a 3rd Degree Linkedin Connection Tuesday, February 5, 2013
  • 29. Tip# 16 SuperNinja Trick Get access to members of Private Linkedin Group Tuesday, February 5, 2013
  • 30. Tip# 16 step-1 SuperNinja Trick Google Chrome Inspect Elements Tuesday, February 5, 2013
  • 31. Tip# 16 step-2 SuperNinja Trick google search qualified prospects using key private group membership Tuesday, February 5, 2013
  • 32. Tip# 17 Daily Habit Who Viewed Your Profile Profile Everyone youre going to meet? Tuesday, February 5, 2013
  • 34. Tip#18 Never, ever,ever, use generic Invitation Tuesday, February 5, 2013
  • 35. Your Invite Should Connect the Dots Tuesday, February 5, 2013
  • 36. Announced this past week: NEW Linkedin Profile rolling out NEW Company Pages capabilities Tuesday, February 5, 2013
  • 38. If you would like the slides of this workshop: Option A: kevin@mymemberbenefit.com Tuesday, February 5, 2013