Increasing Customer LTV Using Paid Media

Jul 20, 20174 likes1,496 views

With so much focus being spent on acquiring new customers, we often forget about what we can do to drive customer loyalty. Paid Media is a great channel for loyalty strategies and this presentation from #SAScon looks at lots of ideas you can add into your paid media campaigns across AdWords, Bing Ads, Facebook, Instagram and Linkedin.

Increasing Customer LTV Using Paid Media

7xMore expensive
To acquire new customers than it is to resell to
existing ones

65%Of consumers
Say that receiving rewards impacts their
frequency of purchase
Source: Social Annex

80%Of shoppers
Would switch stores or brands when offered a
compelling promotion
Source: Access Development

88%Of consumers
Say they trust online reviews as much as personal
recommendations

92%Of consumers
Regularly or occasionally read online reviews for
businesses

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