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Incubeta Seamless Search introduction

Zohe Mustafa
Zohe Mustafa

Seamless Search is the only search management platform that enables you to manage paid and organic search holistically. - No more worrying whether you should pay to appear for keywords that you already hold a high organic position for. - Know exactly how your paid cannibalizes your organic search and vice versa. - Finally understand the value in paying for brand and brand generic terms.

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True search management Winner of Most Effective Use of Technology at the Drum Search Awards 2020 September 2020
Search marketing is fundamental to most digital advertisers strategy 75% of people start their customer journey on a search engine Paid search advertising expenditure accounts for 42% of total digital media spending globally Search advertising expenditure is projected to increase by 48% to $206bn by 2023 PRIVILEGED AND CONFIDENTIALINTRODUCTION 1 2 3 Source: Google (2020), eMarketer (2020)
AVERAGE COST PER CLICK ON BRAND AND BRAND GENERIC TERMS PRIVILEGED AND CONFIDENTIAL Paid search has become highly competitive resulting in rising costs INTRODUCTION 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 贈0.07 贈0.06 贈0.07 贈0.09 贈0.11 贈0.12 贈0.11 贈0.14 贈0.16 贈0.14 贈0.15 Source: Aggregated Incubeta client data 2010-2020
Should I pay to bid for keywords I already have a high organic coverage for? How much does my current paid strategy cannibalize my organic strategy? Should I pay to appear for my brand and brand generic terms? What paid position should I take based on my current organic coverage? Source: Google (2020), eMarketer (2020) OVERLAPPING COVERAGE ORGANIC COVERAGE PAID COVERAGE Most advertisers do not know the true value of their paid search marketing PRIVILEGED AND CONFIDENTIALINTRODUCTION
PRIVILEGED AND CONFIDENTIAL Seamless Search is the only platform to enable holistic search management
THE PLATFORM PRIVILEGED AND CONFIDENTIAL True Search Reporting True Search Bid Optimisation Organic Position INTERNAL FACTORS Device Targeting Promo Periods EXTERNAL FACTORS Seamless Search is the only platform to enable holistic search management Paid Position Audience Targeting Other Channels Organic Competition Time Seasonality Paid Competition Location Competitor Activity
LINK DIRECTLY TO GOOGLE ADS OR SEARCH ADS 360 Seamless Search is the only true search bid management platform PRIVILEGED AND CONFIDENTIALTHE PLATFORM
ADJUST BIDS BASED ON TRUE SEARCH PERFORMANCE THE PLATFORM Seamless Search is the only true search bid Management platform PRIVILEGED AND CONFIDENTIAL
Seamless Search drives game-changing results PRIVILEGED AND CONFIDENTIAL Source: Aggregated Incubeta client data 2010-2020 On average clients see a 25% true search revenue uplift... ...At an average increase in e鍖ciency of 20% BEFORE 25% INCREASE IN REVENUE AFTER BEFORE AFTER 20% INCREASE IN ROAS THE PLATFORM
PRICING Fair and transparent pricing PRIVILEGED AND CONFIDENTIAL Number of Keywords Monthly Cost Monthly Cost per Keyword 1,000 贈2,950 贈2.95 2,000 贈3,650 贈1.83 3,000 贈3,950 贈1.32 3,000+ Pricing on Request Pricing on Request No setup charges 12 month initial commitment 4 month break option
PRIVILEGED AND CONFIDENTIAL Sophie Dixon Senior Commercial Manager E: sdixon@seamlesspro.io T: 07891475833 16th Floor The Bower, 207-211 Old Street London, EC1V 9NR Request a free quote and true search performance projection

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Incubeta Seamless Search introduction

  • 1. True search management Winner of Most Effective Use of Technology at the Drum Search Awards 2020 September 2020
  • 2. Search marketing is fundamental to most digital advertisers strategy 75% of people start their customer journey on a search engine Paid search advertising expenditure accounts for 42% of total digital media spending globally Search advertising expenditure is projected to increase by 48% to $206bn by 2023 PRIVILEGED AND CONFIDENTIALINTRODUCTION 1 2 3 Source: Google (2020), eMarketer (2020)
  • 3. AVERAGE COST PER CLICK ON BRAND AND BRAND GENERIC TERMS PRIVILEGED AND CONFIDENTIAL Paid search has become highly competitive resulting in rising costs INTRODUCTION 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 贈0.07 贈0.06 贈0.07 贈0.09 贈0.11 贈0.12 贈0.11 贈0.14 贈0.16 贈0.14 贈0.15 Source: Aggregated Incubeta client data 2010-2020
  • 4. Should I pay to bid for keywords I already have a high organic coverage for? How much does my current paid strategy cannibalize my organic strategy? Should I pay to appear for my brand and brand generic terms? What paid position should I take based on my current organic coverage? Source: Google (2020), eMarketer (2020) OVERLAPPING COVERAGE ORGANIC COVERAGE PAID COVERAGE Most advertisers do not know the true value of their paid search marketing PRIVILEGED AND CONFIDENTIALINTRODUCTION
  • 5. PRIVILEGED AND CONFIDENTIAL Seamless Search is the only platform to enable holistic search management
  • 6. THE PLATFORM PRIVILEGED AND CONFIDENTIAL True Search Reporting True Search Bid Optimisation Organic Position INTERNAL FACTORS Device Targeting Promo Periods EXTERNAL FACTORS Seamless Search is the only platform to enable holistic search management Paid Position Audience Targeting Other Channels Organic Competition Time Seasonality Paid Competition Location Competitor Activity
  • 7. LINK DIRECTLY TO GOOGLE ADS OR SEARCH ADS 360 Seamless Search is the only true search bid management platform PRIVILEGED AND CONFIDENTIALTHE PLATFORM
  • 8. ADJUST BIDS BASED ON TRUE SEARCH PERFORMANCE THE PLATFORM Seamless Search is the only true search bid Management platform PRIVILEGED AND CONFIDENTIAL
  • 9. Seamless Search drives game-changing results PRIVILEGED AND CONFIDENTIAL Source: Aggregated Incubeta client data 2010-2020 On average clients see a 25% true search revenue uplift... ...At an average increase in e鍖ciency of 20% BEFORE 25% INCREASE IN REVENUE AFTER BEFORE AFTER 20% INCREASE IN ROAS THE PLATFORM
  • 10. PRICING Fair and transparent pricing PRIVILEGED AND CONFIDENTIAL Number of Keywords Monthly Cost Monthly Cost per Keyword 1,000 贈2,950 贈2.95 2,000 贈3,650 贈1.83 3,000 贈3,950 贈1.32 3,000+ Pricing on Request Pricing on Request No setup charges 12 month initial commitment 4 month break option
  • 11. PRIVILEGED AND CONFIDENTIAL Sophie Dixon Senior Commercial Manager E: sdixon@seamlesspro.io T: 07891475833 16th Floor The Bower, 207-211 Old Street London, EC1V 9NR Request a free quote and true search performance projection