India youth young people
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The document discusses trends among Indian youth aged 16-25 based on a small survey. It finds that youth are excited by fashionable clothing and accessories, social media, fitness, travel, and a variety of foods. They enjoy the latest mobile phones, cars, laptops, and other technology. Youth are heavily influenced by Bollywood and international entertainment. They aspire to study abroad and pursue new career paths with opportunities for quick growth, exposure, and entrepreneurship.
India youth young people
- 1. WHAT ALL EXCITES THE YOUTH IN INDIA NOW.. Presented By : Virender Bhawnani
- 2. INDIAS YOUNG FORCE IN NUMBERS Indias Total Population 1,028,610,328 (Census 2001) Youth in India 422,244,539 (41.05% of total population) Median age 24.4 years Source: youthportal.gov.in
- 3. OBJECTIVES To study what excites the youth, grabs their attention, interests and influences them. To capture key youth trends as per: Lifestyle Technology Entertainment Education Career Culture
- 4. METHODOLOGY A small survey of youth in Urban India (Delhi) POPULATION DEFINITION Age group 16 to 25 years (Urban) RESEARCH DESIGN Descriptive research Used to study the lifestyle of youth, their perception and buying behavior. Unstructured questionnaires. SAMPLING TECHNIQUE Convenience sampling. COLLECTION OF DATA Primary - One to one correspondence with youth Secondary Data Sources mentioned along with the data SAMPLE SIZE 40 respondents
- 5. LIFESTYLE FASHION International & National brands (GUCCI, Levis, UCB, USI, Converse shoes) LOOK Hair styling, Skin Care, Accessories, Personality SOCIALISING Facebook, Orkut, Chatting, Blogging, Clubs FITNESS Gym, Dance, Yoga, Swimming, Spiritual Fitness INDULGENCE Spa, Saloon, Massage EXCURSION Travelling, Adventure, Malls, Cruise holidays FOOD Coffee shops (Barista, Mocha, CCD), Intercontinental food (Italian, Mexican, Chinese), KFC, Subway, Tandoori Chicken
- 6. TECHNOLOGY MOBILE PHONES iPhone, Blackberry, Nokia, Sony Ericsson, and mobiles with latest technology (3G EDGE, Wi-fi) AUTOMOBILES Cars (BMW, Audi, Volkswagen, Mitsubishi, Mercedes, Ferrari) , Sports Bike (Ducati, Yamaha, Suzuki, Kawasaki, Honda) GIZMOS Laptops/Macbook/iPad Music player (iPods, MP3 players) LED, HD TV Games Xbox, PS3 Source: TCS Generation Web Trends & MTV research
- 7. ENTERTAINMENT SPORTS Cricket (20-20, IPL), Football, Tennis, Olympics BOLLYWOOD Glamour Shahrukh six pack abs, Kareenas size zero, Katrina pants Motivational & Positive Munnabhai MBBS, Taare Zameen Par, Rang De Basanti IDIOT BOX Music Channels (MTV, V, VH1) Reality shows (Roadies, Emotional Atyachar, Indian Idol, Dance India Dance) International shows Friends, American Idol, Sex & the city EVENTS Movie Premiere, Dance Shows, Celebrity activity
- 8. CULTURE Increasingly inspired by West Competitiveness Openness About Sex Relationships Live-in Relationship, Affairs
- 9. EDUCATION STUDY ABROAD US, UK, Australia, Canada, Dubai ONLINE EDUCATION NEW CAREER OPTIONS RJ, VJ, DJ, Choreography, Journalism, Media Planning, Acting/Modeling
- 10. CAREER FAST BUCKS QUICK GROWTH WIDE SPREAD EXPOSURE ENTREPRENEURIAL OUTLOOK WORK HARD, PARTY HARDER
- 11. CONCLUSION Freedom to pursue their talents Fame, Success & Growth Fitness freaks Showcase their strengths. Tech-savvy
- 12. Thank You! Have a nice day!!
Editor's Notes
- Current expected populatn 118 crores. Western world grey population
- spend at least 6 hrs daily
- LATEST IS THE BUZZ WORD
- Ipl - he UK-based brand consultancy, Brand Finance, has valued the IPL at Rs 18,500 crore ( US$ 3.94 billion)in 2010 , Cheergirls, big money involved
- Pursue Vocational studies, New bill to allow foreign univ to open inst in India