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Intro & Career Opportunities
Mobile Gaming
Industry
by
Yuvraj Zala
www.moumtazcompany.comMoumtaz Company
Introduction	to	Mobile	Gaming
Indian	Mobile	Gaming	Industry
Career	Opportunities	in	Mobile	
Gaming
77
Agenda
Gaming	Platform
PC Consoles Mobile
Mobile Gaming Industry
Global Market size, Revenue and Trends
Market Size
Mobile	Gaming	is	right	up	there	with	PC	&	Consoles.	Its	safe	
to	say	it,	its	arrived	in	Main	Stream.
Biggest	country	in	terms	of	Gaming?
60	Crore Chinese gamers	- $27	Billion	Revenue (total	
$101	billion)	 US	$25	Billion
90% Play Store revenue comes from Games
Global Gaming Market
How much does Clash of Clans
earn Monthly or Daily?
Monthly Revenue
Rs.	277	Crore
Real-Time	Online	Multiplayer	Games	e.g.	COC,	Mini	Militia,	
Clash	Royale,	Teen	Patti	etc.
AR	&	VR	(Future	of	Gaming)	- Google	Cardboard,	
Mobile	and	install	the	Game	and	have	fun
Location	Based	Games	(Pokemon GO,	
Ingress,	Coderunner,	Landlord	etc)
Casual	Games	with	Easy	Learning	Curve
Mobile
Gaming
Trends
AR Games
AR Games
Location Based Games
VR Games
Chat Messenger Games
Indian Mobile Gaming Industry
Revenue, Challenges and Opportunities
Industry Growth Factors
Smartphone Internet
30 Cr+
45 Cr+
Indian Mobile Gaming Industry
端2016,	a	Monumental	year	for	Indian	Gaming	Industry
端5th largest	county	in	terms	of	Mobile	Game	Downloads
端Casual	Gamers	 huge	market	growth	 4G	and	Cheap	Internet
端Rise	of	Free	to	Play	Games	&	Cheaper	Smartphones
Do Indians Pay for Games?
Mobile	or	otherwise	:-P
How much does Teen Patti
earn Monthly?
Monthly Revenue
Rs.	5.8	Crore
Conversion Rate
1
CHINA
2.9%
2
USA
5.3%
3
JAPAN
6.5%
4
S.	KOREA
5%
5
INDIA
1.9%
Indian Mobile Game Industry
Indian Mobile Game Industry
Top Grossing Games (Global)
AndroidiOS
Top Grossing Games (India)
There are 2 types of Indians
Game design & monetization
Type - I
端 Population	9-10	Crore,	they	speak	English
端 Travel	Globally	and	habits	similar	to	US,	UK
端 Consume	Global	Content	 TV,	Songs,	Movies
端 Already	have	Smartphone and	does	online	commerce
Type - II
端 Population	1.2	Billion,	non-English	speaking
端 Consume	local	content	 Songs,	TV,	Movies,	Games
端 Smartphone	growth	will	come	from	this	lot
端 New	to	internet	and	online	commerce
Challenges & Market Opportunities
端 Data	conscious	(will	change	overtime)
端 Ads have	higher	revenue	than	IAP
端 High tolerance	for	Ads
端 Online	Transaction	habits	are	forming
端 Smartphone	&	Internet	penetration	on	rise
How does a Mobile Game Make
Money?
How Much App Stores pay?
Pay before play  e.g. GTA, NFS, HITMAN Sniper,
NBA, Monuments of Valley etc.
Banner andVideo ads
Free to Play but in-app Purchase
PAID GAMES
FREEMIUM
ADs
10
Monetization Methods
Mobile Game Development Life-cycle
Analysis
Design
Development
Testing
Launch
Support	&	
Upgrades
your
LOGO WWW.YOURCOMPANY.COM 64
Career Opportunities
Graphic	
Designer
Tester
Game	
Programmer
Game	Designer
Graphics
Designer
Game	Designer
(also,	Tester)
Game
Programmer
3	Pillars	of	
Game	Development
We Make Awesome Games
One of the leading game development
companies in India  Best in Gujarat.
Founded in Rajkot in 2010 and growing with
rapid speed.
We have developed over 500+ games and
worked with companies like Microsoft and
Honda.
77
About TheAppGuruz
SOME OF OUR
GAMES
Table	Tennis	3D
30,00,000+	Downloads 50,000+	Ratings	 4.2/5
Snakes	&	Ladders
10,00,000+	Downloads 13,000+	Ratings	 4.2/5
Carrom 3D	 In	Development
Drone	vs Zombies	 Release	in	1	Week
www.moumtazcompany.comMoumtaz Company
Game	Producer	|	Marketing	&	HR	
Head	@	TheAppGuruz
Digital	Marketing	Consultant	&	Founder	
@	SEO	Wave
Co-Manager	@	Google	Business	Group,	
Rajkot
77
Who Am I?
Contact Details
For Call Visit our
Website
Yuvraj@TheAppGuruz.com
www.TheAppGuruz.com /yuvraj.zala88
/yuvrajclassy

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