Indian motorcycle event marketing
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Developed concept for and built with Featherlite trailers a fully customized big rig marketing trailer that was recognized by the Mobile Marketing Association as the Best Mobile Marketing rig of that year
Indian motorcycle event marketing
- 1. Indian Motorcycle Co Founded in 1902
- 2. Indian Motorcycle Co Founded in 1902
- 3. • Indian Motorcycle Co Iconic American Brand Iconic Brand – became #1 Brand in the US prior to the 1950’s. • Following WWII & Returning to Market – Closed its doors • No Dealer Network • No consumer connecting points • Deluge of returning motorcycles brought back by troops • Needed to connect with consumer • Small Dealer Network – not enough touch points • Dealers not stocking entire product line – poor customer experience • Dealers not presenting overall brand message – What is Indian? Crazy Horse Monument Sturgis, South Dakota
- 4. • Opportunities: • Indian Motorcycle Co Opportunities Explored Show the historical values associated with new products launched • Reinforce customer purchase decision • Expose brand message • Present breadth of offerings • Validate brand attributes to core consumers – build consumer pull • Build Franchise opportunities • Maximizing the Return on Investments made in promotions & event marketing
- 5. Indian Motorcycle Co – Mobile Marketing