Indian Yogurt case by IMDR
This document discusses the Indian frozen yogurt market. It provides key facts about yogurt being a staple food and alternative to desserts with a worldwide market. It analyzes the Cocoberry brand and discusses macro environmental factors like global competition and quality standards. It performs a SWOT analysis noting strengths in being an Indian brand with variety, but weaknesses in high prices and low awareness. Opportunities exist in tier 1 and 2 cities among health conscious consumers. Target segments are identified as health savvy consumers, college/schools, and section A consumers in tier 1 and 2 cities.
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Indian Yogurt case by IMDR
- 1. CASE 4: INDIAN YOGURT STORY GROUP – 3 Pallavi Dudhe (33) Prakhar Futan (35) Harshal Gawali (37) Shivangi Gilotra (39) Anshul Gupta (41) Rajas Hambir(43) Madhurima Hunuswadkar(45) Kajal Jaishwal (47) I.M.D.R. Pune
- 2. CONTENT ï‚— KEY FACTS ï‚— DISCUSSION & OPINIONS ï‚— Macro & Micro Environmental Analysis ï‚— SWOT Analysis ï‚— Competition ï‚— Drivers for buying frozen yogurt. ï‚— Target segments in Indian Market I.M.D.R. Pune
- 3. Key Facts ï‚— Staple food ï‚— Alternative to desserts ï‚— Worldwide market in developed countries ï‚— Considerable space in Indian Markets I.M.D.R. Pune
- 4. DISCUSSION & OPINIONS  Brand – Cocoberry, Founded by - G.S. Bhalla, Raja Inder Bhalla in February 2009  Macro Environment Global Competition Quality & Health standards Operational complexity Consumer mindset I.M.D.R. Pune
- 5. ï‚— Micro Environmental Analysis - 1. Competition 2. Buyers 3. Distribution network ï‚— SWOT Analysis I.M.D.R. Pune STRENGTHS - Indian Brand - Variety in flavors - 1st mover in market WEAKNESSES - High price - Less awareness generation OPPORTUNITIES - Tier 1 & 2 cities - Health conscious people - Change & Food savvy people THREATS - New & existing brands - Substitute products - Changing tastes - Narrow market
- 6. Competition BRAND LEVEL Domestic brands International Brands Local Players PRODUCT LEVEL Substitutes available Distribution Network Awareness of product I.M.D.R. Pune
- 7. Drivers for buying frozen yogurt  Advertisements  Health consciousness  Changing tastes & Preferences  Lifestyle  Traditions  Social Class I.M.D.R. Pune
- 8. Target Segments Health savvy consumers College & School canteens Sec A In Tier 1 & 2 Cities I.M.D.R. Pune
- 9. ï‚— Thank You..!! I.M.D.R. Pune