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Individual blog SWOT (?), SHiFT

Monica Mendes Pinheiro
Monica Mendes Pinheiro

This document discusses the strengths, weaknesses, opportunities, and threats (SWOT) of individual blogging and blogging within organizations. For individuals, blogging allows power of choice over content and acting as a thinking and brainstorming tool. However, weaknesses include concerns over being labeled or technology changing too quickly. For organizations, blogging enables transparency but also risks of information leaks or lack of control. Opportunities include visibility, humanizing the organization, and gathering feedback.

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Individual Blog SWOT (?) M坦nica Andr辿 & Margarida Cardoso SHiFT, Lisboa, September 29, 2006
individual blogging (?) 束room of ones own損 digital literacy playground window to the world canvas social interactions ...
blog SWOT Blogs strenths, weakeness, opportunities & threats: organizations inside the walls individuals... you!
Blog SWOT - organizations Transparency Multiple voices (un)control Editorial policies Skills visibility Employees will blog anyway Marketing / Sales / Publicity Visibility Humanizing organizations Scanning the environment Product development feedback Perceptions Literacy Hierarchical structures Information leaks Centralized Information Systems Team work Organizational memory Skills visibility Scanning / Awareness Information flows Organizational culture
inside the walls what they said... More work Lack of privacy Poor motivation Hierarquical barriers Time consuming Infrastructures restrictions Unwill to share Few bloggers Poor info literacy Team work Learning Communication channel Interest groups Access to information Reducing redundance Telework Visibility Multidisciplinarity - +
Your turn
blogs weaknesses? Labelling you as crazy Get a live Time to write / update Creation attribution / intellectual propertie Too many blogs Untrusted information Technology changes to fast Have to have because fashion / opine
blogs strengths? Power to choose (what to read) Power to act Thinking by writing / formulate Specialize information Faster then news for localized events Brainstorming Start yourself and others will jump in Customer care tool (very powerfull)
Less about technology
... more about connecting
... and culture...
... of making things happen! Participants Speakers Organizers Pictures [program] People talking SHiFT06
thank you M坦nica Andr辿 Email: [email_address] infospace: monica.andre.googlepages.com Margarida Cardoso msn: [email_address] Email: [email_address]

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Individual blog SWOT (?), SHiFT

  • 1. Individual Blog SWOT (?) M坦nica Andr辿 & Margarida Cardoso SHiFT, Lisboa, September 29, 2006
  • 2. individual blogging (?) 束room of ones own損 digital literacy playground window to the world canvas social interactions ...
  • 3. blog SWOT Blogs strenths, weakeness, opportunities & threats: organizations inside the walls individuals... you!
  • 4. Blog SWOT - organizations Transparency Multiple voices (un)control Editorial policies Skills visibility Employees will blog anyway Marketing / Sales / Publicity Visibility Humanizing organizations Scanning the environment Product development feedback Perceptions Literacy Hierarchical structures Information leaks Centralized Information Systems Team work Organizational memory Skills visibility Scanning / Awareness Information flows Organizational culture
  • 5. inside the walls what they said... More work Lack of privacy Poor motivation Hierarquical barriers Time consuming Infrastructures restrictions Unwill to share Few bloggers Poor info literacy Team work Learning Communication channel Interest groups Access to information Reducing redundance Telework Visibility Multidisciplinarity - +
  • 7. blogs weaknesses? Labelling you as crazy Get a live Time to write / update Creation attribution / intellectual propertie Too many blogs Untrusted information Technology changes to fast Have to have because fashion / opine
  • 8. blogs strengths? Power to choose (what to read) Power to act Thinking by writing / formulate Specialize information Faster then news for localized events Brainstorming Start yourself and others will jump in Customer care tool (very powerfull)
  • 10. ... more about connecting
  • 12. ... of making things happen! Participants Speakers Organizers Pictures [program] People talking SHiFT06
  • 13. thank you M坦nica Andr辿 Email: [email_address] infospace: monica.andre.googlepages.com Margarida Cardoso msn: [email_address] Email: [email_address]