This document provides a general strategy for using Adwords. It recommends focusing on quality score, bid positioning, and monitoring ads that reach the first page. It also stresses optimizing landing pages for usability with headlines, prices, specs, promotions and images. The overall goals are to drive leads, locations, phone calls, shopping carts and optimize the customer experience. It concludes by offering Adwords success services including targeting goals, high quality suggestions, website optimization, and future strategic planning.
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5. Leads Drive Location Download Phone Call Shopping Cart
Landing Page
• Headline
• Price
• Spesification
• Promo
• Image
• Speed
• Place and Color
Goals!!!
6. Indotrading Adwords Succes
Business Profile &
Target Your Goals
Company Identity, Target
market, Objective your
Goal, Focus your Product
Production and
Optimisation High
Quality Objective
Suggestion and
Consultation
Website(Home)
and Organisation
Get More
Customer !
Landing Page
UI / UX
Web Optimization
Leads/ Data
Customer
SEM
SEO
Content Marketing
Schedulling,
Competition, Reporting
& Future Strategy