The document discusses the strengths, weaknesses, opportunities, and threats for an industrial chemistry group consisting of Ali Raza, Syed Asad Bukahri, and Asad Saeed. It identifies their main strength as offering authentic essential oils that provide a natural sensory experience compared to synthetic alternatives. However, a potential weakness is limited scent diversity hindering broader consumer appeal. An opportunity lies in emphasizing essential oils' authenticity and benefits as natural products become more popular. Threats include losing customers to cheaper synthetic alternatives if preferences change.
3. STRENGTH
The most effective strength lies in the
authenticity of essential oils, offering
consumers a natural and genuine
sensory experience, distinct from
synthetic alternatives.
4. WEAKNESSES
Limited diversity in available scents may
hinder the industrys appeal to a broader
range of consumer preferences.
5. OPPORTUNITIES
The growing trend towards natural and
sustainable products creates an opportunity
for the industry to expand its market share
by emphasizing the authenticity and
therapeutic benefits of essential oils
6. THREAT
The industry faces a potential threat if
consumer preferences shift towards more
cost-effective and longer-lasting synthetic
alternatives, impacting the demand for
essential oil-based products
