18. 1. Start with
insights on the
market
2. Match
product to
market needs
specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS
20. 1. Start with
insights on the
market
2. Match
product to
market needs
specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS
22. 1. Start with
insights on the
market
2. Match
product to
market needs
specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS
24. Counter seasonality
Speak to our domestic & regional
audience (Namibia & Mozambique)
Highlight the affordability of Cape
Town > Packaging, member offers
Counter negative perceptions that
there is nothing to do in Cape Town in
Winter
Market is new to travel so focus on Short
City Breaks
37. June 14 May 15Jan 15
SAT China
Roadshow
(June)
Brazil
(Sept)
CTT AGM
(Oct)
WTM
London
(Nov)
ITB Berlin
(Mar)
WTM
Africa
(April)
INDABA
(May)
SAT India
Roadshow
(Jan)
NYT Travel
Show
(Mar)
WE ARE
AFRICA
(May)
55. Do you know why you network?
Relationship
management
Rainmaking
Finding
suppliers
Strategic
stakeholders
Access to
Private information
Social
acumen
Collaboration/
Connectivity
Job security
New learning/
Personal Growth
Opening up
new directions
Influence
Business
development
Access to
diverse skills
Team building
Personal Brand
Positioning/Visibility
Social
capital
Intelligence
gathering