Infectious Riffs
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This document discusses modeling the spread of bands and their music using epidemiological models. It suggests that bands spread from fan to fan over time through word of mouth promotion, as well as from marketer to fan through promotional efforts which can then spread secondarily. The document also discusses factors that may affect a band's "virality", such as band and audience characteristics as well as marketers' promotional timing, content, and targeting of high-influence fans. It poses questions about how to detect bands exhibiting viral spread through graphical, time-series, content, and demographic analysis approaches.
Infectious Riffs
- 1. INFECTIOUS RIFFS AN EPIDEMIC MODEL OF MUSIC
- 2. HOW DO BANDS SPREAD? What does a hit bands trajectory look like?
- 3. HOW DO BANDS SPREAD? Fan-to-fan transmission, observable over time (Placeholder image below, will have time-lapse imagery)
- 4. HOW DO BANDS SPREAD? Marketer-to-fan transmission (with secondary spread)
- 5. WHAT AFFECTS VIRALITY? Band Characteristics - To be filled in after statistical research - bandmates gender? - bandmates age? - genre? - tweet activity? - ???
- 6. WHAT AFFECTS VIRALITY? Audience characteristics - Age - Gender - Location - Connectivity
- 7. WHAT AFFECTS VIRALITY? Marketers can support virality
- 8. WHAT AFFECTS VIRALITY? Marketers can support virality - Timing - Intraday, weekly, around special events - Content - Songs, videos, images - Target high-influence fans - Become sources of further spread
- 9. HOW DO WE DETECT VIRALITY? How do we find bands that are spreading virally (or will)? - Graphical approaches - Time-series approaches - Content modeling - Demographic analysis