Influence landscape beta_v1
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This document outlines the changing influence landscape and the democratization of media through social media aggregation. It shows how influence is spreading across more distributed networks of celebrities, influencers, experts, journalists and bloggers on social media platforms like blogs, social networks and through personal interactions instead of traditional mass media like TV, radio and print. This influence impacts how people think, behave and spend through various mechanisms of transmission within dense networks over different cascade windows.
Influence landscape beta_v1
- 1. The Influence Landscape Beta v1 Democratization of media Social media aggregation Driving forces Mass media fragmentation Peer trust Everyone Celebrities Influencers Analysts Experts Decline of advertising impact Journalists Bloggers/Twitterers TV Radio Print Social media Blogs Social networks Impact on how people think, behave, and spend Influence aggregators Influence mechanisms Personal interaction Email INFLUENCE Mass media Network density Meet Phone Transmission ratios www.ahtgroup.com Cascade windows Influence networks Influence agents Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License