Illustrators work in publishing, gaming, and film industries visualizing ideas through drawings and depictions using tools like pencils and Photoshop. Logo designers create memorable logos that embody organizations through unique arrangements of text, color, and shapes using programs like Photoshop and Illustrator. Web designers must have both technical and creative skills to create websites and integrate new technologies, taking clients' concepts and content to produce desired results. Multimedia designers produce drawings, sketches, and models for films and produce sets, props, and costumes, working in live productions, advertising, and video/film/TV studios.