DIrect Mail by the Numbers
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This infographic breaks down direct mail by the numbers and closely examines: Who sends it? Who reads it? Does it work? What works best?
DIrect Mail by the Numbers
- 1. 43% 43% OF LOCAL retail advertising is done through direct mail 74% OF B2B marketers rate direct mail as very effective 78% OF NON-PROFIT donations are the result of direct mail ONLY 1/3 READ LE TTERS WhatWorksBest? 74% http://MailAMG.com/ 800-648-3107 Sources: http://eleventygroup.com/site/2014/04/30/25-standout-stats-multichannel-marketing-direct-marketing-association/ http://www.printisbig.com/ http://about.usps.com/studying-americans-mail-use/household-diary/2012/fullreport-pdf/USPS_HDS_FY12_Screen.pdf http://www.epsilon.com/a-brand-new-view/region/6-direct-mail-stats-that-cant-be-ignored/ http://printinthemix.com/Fastfacts/Show/644 http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond http://image.exct.net/lib/fe641570776d02757515/m/1/SFF14-The2012ChannelPreferenceSurvey.pdf http://www.cmocouncil.org/facts-stats-categories.php?start=0&category=direct-marketing http://www.marketingedge.org/sites/default/files/ProfessorsAcademy/2013_StatisticalFB.pdf http://www.melissadata.com/newsreleases/effectiveness-of-highly-personalized-direct-mail.htm ALLEGIANT MARKETING GROUPBY THE NUMBERS With nearly 15 years of experience and a 96% client retention rate, Allegiant Marketing Group has the expertise to help your business succeed. Contact us to determine if a partnership is right for you. DIRECT MAIL WhoSendsIt? 78% 79% OF HOUSEHOLDS read or scan advertising mail 73% OF CONSUMERS prefer direct mail over other advertising methods 59% OF PEOPLE LIKE getting mail about new products 73% WhoReadsIt? 79% 40% OF CONSUMERS TRY new businesses after receiving direct mail 65% OF CONSUMERS PURCHASE as the result of a direct mail message 79% OF CONSUMERS ACT on direct mail immediately DoesitWork? 79% 40% %65 OF POSTCARDS are read by recipients AVERAGE response rate for targeted direct mail AVERAGE response rate for personalized direct mail OF CONSUMERS redeem coupons received through direct mail OF CONSUMERS go online to respond to direct maildigital integration is key 33% by the Numbers 50% OFF 56% = $2,095 in goods sold A 1,300% ROI 4.4% 6.5% 79.8% $167spe ntper person ondir ectmail