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Infographic Linked In Audience Global 2012

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Aaron Downes
Aaron Downes

LinkedIn has over 150 million members worldwide who use the platform for both personal and professional networking. In 2011 alone, LinkedIn generated over 1.8 billion dollars in business leads for its users. The majority of LinkedIn members are professionals who use the site to stay up to date on their industry, build their professional identity, and foster business relationships. LinkedIn has established itself as a trusted social media platform for professional networking and career development.

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The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST PROFESSIONAL NETWORK LinkedIn reached out to a sample of its 150 million+ members across 1.8 Billion 2 out of 3 LinkedIn’s audience of professionals is one the world to learn about who they business leads use LinkedIn for business generated in 2011 purposes such as keeping of the most influential are and what they do on LinkedIn. up with industry news. via LinkedIn. on the web. Members turn to LinkedIn for a variety of reasons: 4 out of 5 LinkedIn members drive business decisions. 28% of members are senior-level executives (director and above). 73% Networking 70% Fostering 47% Following 46% Maintaining with other professionals their professional identity current industry discussions Industry expertise 39% LinkedIn members of members are responsible 71% % deeply value our brand as for managing budgets. 78 Members are more confident in the professional information on LinkedIn. a professional, trusted, and 39% 33% of members prefer to have separate social networks for their personal and professional lives. remarkably different social 23% % 64 environment. Sources: LinkedIn Audience 360 Study, Report, based on 13,368. LinkedIn members age 18+, across 8 markets, say LinkedIn helps them develop fielded August through December 2011. Li Ya ro Tw Fa nk relationships and grow new business. G ho up ce itt marketing.linkedin.com ed bo o! s er In ok

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Infographic Linked In Audience Global 2012

  • 1. The Global LinkedIn Audience A LOOK AT THE WORLD’S LARGEST PROFESSIONAL NETWORK LinkedIn reached out to a sample of its 150 million+ members across 1.8 Billion 2 out of 3 LinkedIn’s audience of professionals is one the world to learn about who they business leads use LinkedIn for business generated in 2011 purposes such as keeping of the most influential are and what they do on LinkedIn. up with industry news. via LinkedIn. on the web. Members turn to LinkedIn for a variety of reasons: 4 out of 5 LinkedIn members drive business decisions. 28% of members are senior-level executives (director and above). 73% Networking 70% Fostering 47% Following 46% Maintaining with other professionals their professional identity current industry discussions Industry expertise 39% LinkedIn members of members are responsible 71% % deeply value our brand as for managing budgets. 78 Members are more confident in the professional information on LinkedIn. a professional, trusted, and 39% 33% of members prefer to have separate social networks for their personal and professional lives. remarkably different social 23% % 64 environment. Sources: LinkedIn Audience 360 Study, Report, based on 13,368. LinkedIn members age 18+, across 8 markets, say LinkedIn helps them develop fielded August through December 2011. Li Ya ro Tw Fa nk relationships and grow new business. G ho up ce itt marketing.linkedin.com ed bo o! s er In ok