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Mosaic cross-channel segmentation infographic

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Experian Marketing Services UK
Experian Marketing Services UK

Experian's Mosaic is the consumer classification system for consistent cross channel marketing. View our infographic to find out more about the new Mosaic classification, including an overview of Mosaic in numbers and some of the insights the new classification has generated.

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Post Frequency with which customers visit Facebook Mosaic enables consistent targeting across a multitude of on and off-line channels Consumers’ first choice of communication channel when being contacted by companies New Mosaic combines unparalleled data resources to deliver our most comprehensive classification ever *source Experian commissioned research with 12055 respondents Groups Types H Aspiring Homemakers A City Prosperity H31 Affordable Fringe A01 World-Class Wealth average age E18 Legacy Elders Typemostlikely tohavekids Typemostlikely tohavekids Typewithmost expensivehomes Typewithmost expensivehomes OldestTypeOldestType Most Days Weekly Monthly Not At All MosaicMosaic Input variables for clustering and interpretation Source records Households PostcodesAdults Mobile - callSMS/Text Landline Telephone Other Email Location Planning & Design Telemarketing and more Digital Display Mobile Out of Home Email TV & Video On Demand Direct Mail Every Day Student Scene Flying Solo Experian Ltd is registered in England and Wales under the company registration number 653331. Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ. www.experian.co.uk/mosaic Call us on 0844 481 9911 The consumer classification system for consistent cross channel marketing Student Scene Classic Grandparents

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Mosaic cross-channel segmentation infographic

  • 1. Post Frequency with which customers visit Facebook Mosaic enables consistent targeting across a multitude of on and off-line channels Consumers’ first choice of communication channel when being contacted by companies New Mosaic combines unparalleled data resources to deliver our most comprehensive classification ever *source Experian commissioned research with 12055 respondents Groups Types H Aspiring Homemakers A City Prosperity H31 Affordable Fringe A01 World-Class Wealth average age E18 Legacy Elders Typemostlikely tohavekids Typemostlikely tohavekids Typewithmost expensivehomes Typewithmost expensivehomes OldestTypeOldestType Most Days Weekly Monthly Not At All MosaicMosaic Input variables for clustering and interpretation Source records Households PostcodesAdults Mobile - callSMS/Text Landline Telephone Other Email Location Planning & Design Telemarketing and more Digital Display Mobile Out of Home Email TV & Video On Demand Direct Mail Every Day Student Scene Flying Solo Experian Ltd is registered in England and Wales under the company registration number 653331. Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ. www.experian.co.uk/mosaic Call us on 0844 481 9911 The consumer classification system for consistent cross channel marketing Student Scene Classic Grandparents