Infographic - The Trillion Dollar Challenge
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The document discusses the size of the online retail market and abandoned online sales. It states that forecasted online sales will be $1.4 trillion in 2014 while abandoned online sales reach $3 trillion. It then provides data on abandonment rates and email remarketing engagement rates for various retail categories like consumer electronics, style and fashion, food and drink, and others. Finally, it shares revenue per email sent for different categories with style and fashion generating the most at $15.23 per email.
Infographic - The Trillion Dollar Challenge
- 1. Retail edition THE $3 TRILLION DOLLAR CHALLENGE THE SIZE OF THE PRIZE IN 2014 *Source: Rakuten FORECASTED ONLINE SALES $1.4 TRILLION DOLLARS ABANDONED ONLINE SALES $3 TRILLION DOLLARS ABANDONMENT RATES IN RETAIL CONSUMER ELECTRONICS STYLE & FASHION *Source: SaleCycle FOOD & DRINK HEALTH & BEAUTY HOME FURNISHING Email Remarketing Engagement CONSUMER ELECTRONICS 46.4% 17.8% 67.9% 52.8% 15.4% 51% 19.2% 23.6% CLICK RATE FOOD & DRINK 51.7% 20.3% HEALTH & BEAUT Y OPEN RATE ST YLE & FASHION 53.4% SPORTING GOODS HOME FURNISHING 17.8% SPORTING GOODS EMAIL CONVERSION RATE *Source: SaleCycle 29.3% ST YLE & FASHION 28.7% FOOD & DRINK 26.4% HEALTH & BEAUT Y 33.3% HOME FURNISHING 29.9% SPORTING GOODS 30.4% REVENUE PER EMAIL sent *Source: SaleCycle ST YLE & FASHION HEALTH & BEAUT Y HOME FURNISHING $15.23 $8.34 $7.15 SPORTING GOODS CONSUMER ELECTRONICS FOOD & DRINK $6.29 $4.16 $1.48 * Figures taken from a 2013 survey of over 500 global retailers