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INFORMATION AND MEDIA LITERACY
           Bharati S. Tubachi
     Senior Information Assistant
        Information Centre,
     The Printers(Mysore) Private Ltd.,
     #75, M.G Road Bangalore-560 001
               AND
         Padmavati S Tubachi.
              Librarian,
    DPM Shree Mallikarjun College,
           CANACONA GOA
CONCEPT
 Basic meaning is ability read, write and
  Calculate
 There are different types of literacies like
  simple literacy, Information literacy,
  Information and Communication literacy,
  media literacy, legal literacy etc
INFORMATION LITERACY
Used by library community
 Library orientation: Library orientation concentrates on
  how to use a physical collection of the library.
 Bibliographic instruction: On the search and uses of
  resources.
 Information fluency: Capability or mastering of
  information competencies
 Information skills: Focuses on acquiring abilities of
  information search
     Information literacy concentrates on cognitive and
  transferable skills, such as problem solving, evaluation
  and communication skills
INFORMATION & COMMUNICATION
           LITERACY
Computer literacy: This covers instructions on
 use of computer and computer tools like PC
 operation, e-mail."
Digital literacy :Promotes competency with
 computers and software
MEDIA LITERACY
 The ability to access, analyze, evaluate and
create media messages in variety of forms.
DEFINITIONS

Some definitions of Information Literacy
 Moore(2002) A mastery of the processes of becoming informed

     Doyl(1992) : Information Literacy is an ability to : recognize a need for
    information; identify and locate appropriate information sources, know
     how to gain access to the information contained in those sources;
    evaluate the quality of information obtained; recognize the information;
     and use the information effectively.

 Association of College and Research Library(2000) Information
  Literacy is a set of abilities requiring individuals to recognize when
  information is needed and have the ability to locate, evaluate, and
  use effectively the needed information
CHARACTERISTICS OF
      INFORMATION LITERACY ARE
Information Literacy enables the person to;
 Recognize the accurate and complete information as the basis for intelligent
  decision making.
 Recognize the exact need for information.
 Formulate the questions based on information needs.
Identify the potential information source.
 Develop appropriate search strategy.
 Access the information sources using technology.
 Evaluate information.
 Organize the information for practical application.
Integrate new information into the existing fabric of knowledge.
Use of information in critical thinking and problem solving
WHY INFORMATION LITERACY
         Information in the field of education in general and higher education in particular
 plays an important role. There has been shift in teacher centered learning to student
centric learning where students are expected to learn independently. Due to research on
complex and interdisciplinary topics & the application of ICT in Information production
has resulted in availability of information in different forms like print, digital and
 multimedia. This has made the academicians and the students to experience the
problems in finding the resources they needed for their study. Newly admitted students
often find the library is a confusing place as they do not have idea how to make use of
 libraries for their curricular needs as well as for general knowledge. Even teachers are
 expected to upgrade themselves with knowledge of ICT for efficient and effective
teaching. Information literacy is needed to overcome this problem
BENEFITS
    FOR TEACHERS                       FOR STUDENTS
   Encourages contact                Emphasizes the inquiry
    between fellow teachers             approach to learning
   Encourage cooperation             Emphasizes the ability to
   Encourage active learning          locate, analyze, synthesize,
   Encourages effective use of        evaluate & constructive
   technology                         reuse of information
                                     Inculcate thinking skills
                                      Motivates them to participate
                                      in more of constructive
                                      learning
                                     Learning emphasis on
                                      teamwork
MEDIA LITERACY
Another important literacy that is gaining importance is Media Literacy.
1. Media Literacy is a 21st century approach to education.
2. It provides a framework to access, analyze, evaluate and create messages in a
   variety of forms  from print to video to the Internet.
3. Media literacy builds an understanding of the role of media in society as well as
   essential skills of inquiry and self-expression necessary for citizens of a
   democracy. The proliferation of mass media and new technologies has brought
   about massive changes in human communication processes and behavior.
4. Media Literacy aims to empower citizens by providing them with the
   competencies (knowledge and skills and attitude) necessary to engage with
   traditional media and new technologies.
5. It includes the following elements or learning outcomes:
     Understand the role and functions of media in democratic societies;
     Understand the condition under which media can fulfil their functions;
     Critically evaluate media content;
    Engage with media for self-expression and democratic participation; and
    Review skills (including ICTs skills) needed to produce user-generated content
DEFINITION
 According to WIKIPEADIA Media literacy is a
  repertoire of competences that enable people to
  analyze, evaluate, and create messages in a wide
  variety of media modes, genres, and forms.

 Livingstone, S. (2003) defines Media Literacy as The
  ability to access, analyse, evaluate and create messages
  across a variety of contexts the ability to encode and
  decode the symbols transmitted via media and the
  ability to synthesize, analyze and produce mediated
  messages.
NEED FOR MEDIA LITERACY
    Changed face of Media due to vast growth of Information
     and ICT application to the field
    Exposure of people to this large quantity of media
     messages.
    Need to build up better understanding of how the media
     work in the digital world and that that citizens better understand
    the economic and cultural dimension of media.
     Media literacy helps to help the people to understand, to
      produce and negotiate meanings in a culture of images, words
      and sounds.
     A media literate person can decode, evaluate, analyze and
     produce both print and electronic media.
IMPORTANSE OF MEDIA LITERACY IN EDUCATION:
 To increase students understanding and enjoyment of media.
 To facilitate understanding of how the media produced, how they are
   organized, and how they construct their own reality.
 Media literacy includes the interpretation of all types of complex, mediated
  symbolic texts made available by traditional or electronic (digital) means.
 One of the reasons for this is that there is an integrated media environment,
   which encompasses print, audiovisual and computer media
ADVANTAGES OF MEDIA LITERACY
1.  Meets the needs of students to be wise consumers of media
2.  Connects learning with real life and makes media culture as a rich
    environment of learning
3. Gives students and teachers alike a common approach to critical
    thinking
4. Provides an opportunity for integrating all subject areas
5. Helps the people to meet state standards
6. Increases the ability and proficiency of students
7. Media literacy's "inquiry process" transforms teaching
8. Focuses on process skills rather than content knowledge
9. Uses replicable model for implementation
10. Not only benefits individual students but benefits society
INFORMATION AND MEDIA LITERACY
IML is a combination of information literacy and media literacy. The purpose of
being information and media literate is to engage in a digital society; one needs
to be able to use, understand, inquire, create, communicate and think critically. It
is important to have capacity to effectively access, organize, analyze, evaluate,
and create messages in a variety of forms. The transformative nature of IML
includes creative works and creating new knowledge; to publish and collaborate
responsibly requires ethical, cultural and social understanding. Information and
Media Literacy (IML) enables people to interpret and make informed judgments
as users of information and media, as well as to become skillful creators and
producers of information and media messages in their own right.
CONCLUSION

Nowadays literacy has become part of the life whether it is simple literacy
or Information literacy or Technology literacy or Digital Literacy or Media literacy.
Literacy is an essential set of abilities created for every individual to excel in
 his/her field .In this contest, creating awareness of these Literacies has been
the prime role of Librarian in the society to mould the society into Information
rich society. Librarians skills in the areas of technology, education and teaching
skills are crucial in their new re-educational role. Teaching skills are key to
 todays environment where librarians are taking an active role in forming
partnerships with faculty in achieving key information literacy outcome and
librarians are recognized as teachers. & Librarians possesses the
 BEST KNOWLEDGE.

More Related Content

INFORMATION & MEDIA LITERACY

  • 1. INFORMATION AND MEDIA LITERACY Bharati S. Tubachi Senior Information Assistant Information Centre, The Printers(Mysore) Private Ltd., #75, M.G Road Bangalore-560 001 AND Padmavati S Tubachi. Librarian, DPM Shree Mallikarjun College, CANACONA GOA
  • 2. CONCEPT Basic meaning is ability read, write and Calculate There are different types of literacies like simple literacy, Information literacy, Information and Communication literacy, media literacy, legal literacy etc
  • 3. INFORMATION LITERACY Used by library community Library orientation: Library orientation concentrates on how to use a physical collection of the library. Bibliographic instruction: On the search and uses of resources. Information fluency: Capability or mastering of information competencies Information skills: Focuses on acquiring abilities of information search Information literacy concentrates on cognitive and transferable skills, such as problem solving, evaluation and communication skills
  • 4. INFORMATION & COMMUNICATION LITERACY Computer literacy: This covers instructions on use of computer and computer tools like PC operation, e-mail." Digital literacy :Promotes competency with computers and software
  • 5. MEDIA LITERACY The ability to access, analyze, evaluate and create media messages in variety of forms.
  • 6. DEFINITIONS Some definitions of Information Literacy Moore(2002) A mastery of the processes of becoming informed Doyl(1992) : Information Literacy is an ability to : recognize a need for information; identify and locate appropriate information sources, know how to gain access to the information contained in those sources; evaluate the quality of information obtained; recognize the information; and use the information effectively. Association of College and Research Library(2000) Information Literacy is a set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information
  • 7. CHARACTERISTICS OF INFORMATION LITERACY ARE Information Literacy enables the person to; Recognize the accurate and complete information as the basis for intelligent decision making. Recognize the exact need for information. Formulate the questions based on information needs. Identify the potential information source. Develop appropriate search strategy. Access the information sources using technology. Evaluate information. Organize the information for practical application. Integrate new information into the existing fabric of knowledge. Use of information in critical thinking and problem solving
  • 8. WHY INFORMATION LITERACY Information in the field of education in general and higher education in particular plays an important role. There has been shift in teacher centered learning to student centric learning where students are expected to learn independently. Due to research on complex and interdisciplinary topics & the application of ICT in Information production has resulted in availability of information in different forms like print, digital and multimedia. This has made the academicians and the students to experience the problems in finding the resources they needed for their study. Newly admitted students often find the library is a confusing place as they do not have idea how to make use of libraries for their curricular needs as well as for general knowledge. Even teachers are expected to upgrade themselves with knowledge of ICT for efficient and effective teaching. Information literacy is needed to overcome this problem
  • 9. BENEFITS FOR TEACHERS FOR STUDENTS Encourages contact Emphasizes the inquiry between fellow teachers approach to learning Encourage cooperation Emphasizes the ability to Encourage active learning locate, analyze, synthesize, Encourages effective use of evaluate & constructive technology reuse of information Inculcate thinking skills Motivates them to participate in more of constructive learning Learning emphasis on teamwork
  • 10. MEDIA LITERACY Another important literacy that is gaining importance is Media Literacy.
  • 11. 1. Media Literacy is a 21st century approach to education. 2. It provides a framework to access, analyze, evaluate and create messages in a variety of forms from print to video to the Internet. 3. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. The proliferation of mass media and new technologies has brought about massive changes in human communication processes and behavior. 4. Media Literacy aims to empower citizens by providing them with the competencies (knowledge and skills and attitude) necessary to engage with traditional media and new technologies. 5. It includes the following elements or learning outcomes: Understand the role and functions of media in democratic societies; Understand the condition under which media can fulfil their functions; Critically evaluate media content; Engage with media for self-expression and democratic participation; and Review skills (including ICTs skills) needed to produce user-generated content
  • 12. DEFINITION According to WIKIPEADIA Media literacy is a repertoire of competences that enable people to analyze, evaluate, and create messages in a wide variety of media modes, genres, and forms. Livingstone, S. (2003) defines Media Literacy as The ability to access, analyse, evaluate and create messages across a variety of contexts the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages.
  • 13. NEED FOR MEDIA LITERACY Changed face of Media due to vast growth of Information and ICT application to the field Exposure of people to this large quantity of media messages. Need to build up better understanding of how the media work in the digital world and that that citizens better understand the economic and cultural dimension of media. Media literacy helps to help the people to understand, to produce and negotiate meanings in a culture of images, words and sounds. A media literate person can decode, evaluate, analyze and produce both print and electronic media.
  • 14. IMPORTANSE OF MEDIA LITERACY IN EDUCATION: To increase students understanding and enjoyment of media. To facilitate understanding of how the media produced, how they are organized, and how they construct their own reality. Media literacy includes the interpretation of all types of complex, mediated symbolic texts made available by traditional or electronic (digital) means. One of the reasons for this is that there is an integrated media environment, which encompasses print, audiovisual and computer media
  • 15. ADVANTAGES OF MEDIA LITERACY 1. Meets the needs of students to be wise consumers of media 2. Connects learning with real life and makes media culture as a rich environment of learning 3. Gives students and teachers alike a common approach to critical thinking 4. Provides an opportunity for integrating all subject areas 5. Helps the people to meet state standards 6. Increases the ability and proficiency of students 7. Media literacy's "inquiry process" transforms teaching 8. Focuses on process skills rather than content knowledge 9. Uses replicable model for implementation 10. Not only benefits individual students but benefits society
  • 16. INFORMATION AND MEDIA LITERACY IML is a combination of information literacy and media literacy. The purpose of being information and media literate is to engage in a digital society; one needs to be able to use, understand, inquire, create, communicate and think critically. It is important to have capacity to effectively access, organize, analyze, evaluate, and create messages in a variety of forms. The transformative nature of IML includes creative works and creating new knowledge; to publish and collaborate responsibly requires ethical, cultural and social understanding. Information and Media Literacy (IML) enables people to interpret and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right.
  • 17. CONCLUSION Nowadays literacy has become part of the life whether it is simple literacy or Information literacy or Technology literacy or Digital Literacy or Media literacy. Literacy is an essential set of abilities created for every individual to excel in his/her field .In this contest, creating awareness of these Literacies has been the prime role of Librarian in the society to mould the society into Information rich society. Librarians skills in the areas of technology, education and teaching skills are crucial in their new re-educational role. Teaching skills are key to todays environment where librarians are taking an active role in forming partnerships with faculty in achieving key information literacy outcome and librarians are recognized as teachers. & Librarians possesses the BEST KNOWLEDGE.