Business intelligence (BI) is the process of transforming raw data into useful information that can be used to make business decisions. BI utilizes data warehouses, analytics, reports and dashboards to extract insights from data and provide information on key business metrics like profitable customers, underperforming products, and areas for cost cutting. The goal of BI is to support better, facts-based decisions that can improve business profits.
3. What
is
Business
intelligence?
Theories
Methodologies
Processes
Architectures
Technologies
From
raw
data
to
informa2on
for
business
decisions.
Eleonora
Ivanova
3
4. What
informa2on
can
BI
provide?
Which
of
our
customers
are
most
pro鍖table?
Who
are
our
customers?
Which
of
our
products
are
making
loses?
Where
can
we
cut
costs?
Eleonora
Ivanova
4
5. How
does
BI
work?
By
means
of
Data
warehouse
Analy2cs
Report
Dashboard
Eleonora
Ivanova
5
6. Why
to
use
Business
Intelligence?
Data
Informa2on
Knowledge
Decisions
Pro鍖ts
Do
you
agree?
BI
helps
you
make
pro鍖ts.
Eleonora
Ivanova
6
7. Judgments
and
decisions
should
be
based
on
facts.
This
is
the
purpose
of
Business
Intelligence.
Never
believe
without
facts!
Eleonora
Ivanova
7