In-house Digital marketing vs Agency

Jul 14, 20180 likes104 views

Mark Orr

Another great presentation by Maret with the unpronounceable Dutch surname at the MKGO3 event in Milton Keynes

In-house versus agency
What can we learn from each other?

@itsmaret - #MKGO
@itsmaret
#MKGO
Maret Reutelingsperger

@itsmaret - #MKGO
In-house versus agency
What can we learn from each other?

@itsmaret - #MKGO
Sent an open application

@itsmaret - #MKGO
What do you think about when I
say鈥� 鈥淚n-house marketers鈥�?

@itsmaret - #MKGO
Knows the company鈥檚 service and industry
through and through

@itsmaret - #MKGO
Broad range of responsibilities, including strategy

@itsmaret - #MKGO
Based around annual targets/milestones

@itsmaret - #MKGO
What about when I say鈥�
鈥淎gency marketers鈥�?

@itsmaret - #MKGO
Specialist in their field

@itsmaret - #MKGO
Works across industries, services and products

@itsmaret - #MKGO
Fast paced - not one day is the same!

@itsmaret - #MKGO
Actually, there are a lot of
similarities between the two

@itsmaret - #MKGO
Great excuse for a Venn Diagram!
In-house Agency
Similarities

@itsmaret - #MKGO
Step 3: Tricks of (each) trade

@itsmaret - #MKGO
Why not use each others鈥� tricks?

@itsmaret - #MKGO
Get the basics
Get the basics

@itsmaret - #MKGO
Ensure your website is delivering

@itsmaret - #MKGO
#3 Split test and experiment

@itsmaret - #MKGO
Break out of The Cycle

@itsmaret - #MKGO
Think Cross-Discipline

@itsmaret - #MKGO
Gift that keeps on giving

@itsmaret - #MKGO
#2 Spend time with your clients

@itsmaret - #MKGO
鉂� Learn about their service

@itsmaret - #MKGO
鉂� Learn about the client

@itsmaret - #MKGO
鉂� Learn about the client
鉂� Learn about their service

@itsmaret - #MKGO
鉂� Learn about the client
鉂� Learn about their service
鉂� Be honest

@itsmaret - #MKGO
鉂� Learn about the client
鉂� Learn about their service
鉂� Be honest
鉂� Make a plan that aligns your client鈥檚 goals

@itsmaret - #MKGO
Bringing it all together

A better understanding of each other
leads to better results.

In-house and agency marketers are not
mutually exclusive.

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