際際滷

際際滷Share a Scribd company logo

Initiative

gempaso
gempaso

This campaign promotes condoms by comparing them to candy. It will include unconventional "candy jars" displaying condoms around cities. Users can play a game building imaginary "candy houses" and earn prizes. Parties will be held with candy themes. The goal is to normalize condom use among young people by framing safety as fun through candy analogies on social media with hashtags like #Ifoundacandy. The winner receives a holiday trip sharing photos holding a condom to spread safe sex messages.

1 of 15
Rian Prabana Initiative Campaign Product: Condom Fiesta
Product: Condom Fiesta is a condom that consist of many kind of flavour like strawberry, mint, banana, baggy, ultra safe, vibrant and durian. This product will give a Funtastic sensation in every consumption Product
Target & Objective
Young couple dont use a condom while they are having sex Current situation
Insight Safety can be fun if you get it easily and pleasurable Sneak peak: More women consume condom and she keep it under her pillow Women love to do something fun in their relationship
it is just like you buy a candy Candy is full of dream and pleasure It is like a child when they having fun by get a candy. So why dont you consume a candy Message
We share it We cheer it We are in it We taste it We talk about it What we aim to do
Twitter & Facebook We will talk about it at twitter and facebook Unconventonal media After the conversation has been built, we will put an unconvetional media in all of CK at Jakarta (at this town we also put it in sevel and lawson), Bandung, Yogyakarta, Surabaya, and Bali, which is like candy jars that have a copy get a candy here above. There are a lot of condom inside the candy jars. We will give a little bit touch with the package. We create like candys package. You can get the website address in its package. And there is a game in the website We talk about it
Poster / Magazine Ad We also spread at someplace where young people hang out like a Ck, sevel, lawson, cafe, and lounge. We will also put it at magazine. The posters have theme I got a candy. There are three themes, which are i got a candy in Paris, I got a candy in korea, and I got a candy in singapore. That is the prize for a couple who win the game. There are website address and Twitters account in this poster for more info This poster and unconventional media will be buzzed by twitters buzzer which use tweet pic with #Ifoundacandy hashtag. This poster will be upload at fiesta facebook page too. We talk about it
Those whole thing will be linked to fiesta website where you can join the game and get more info in there
Candy Land The couple have to register themself. In this game you have to create an imaginery couple that represent themself. Afterward they will build a candy house that made from candy. we will make this game applicable in smartphone. They have to buy household things in terms to complete How you create your house? the game. These things are available if they have money. In order to earn it, they need to play a short mission, or simply just buy a pack of fiesta condom which there will be a code that contains an amount of money in it. Things that they buy are all households candies, and the house must be built creatively. The most creative house will win the prize! While you start the game the house is empty. The Winner The most creative house will be the winner and will get the prize to have a holiday trip with their couple. #1 Paris #2 Sout Korea #3 Singapore We taste it P.S. I swear this was a candy house hehehe
Candys party Candys party will be held in 5 city like Jakarta, Bandung, Yogyakarta, Surabaya, and Bali. The theme of this party is candy can be fun!!! We will bring a national DJ and local DJ in this party. In a week before the party held in each club, we will put giant candy and giant candy jar at entrance gate. People who come to that club can take the candy in candy jars While the party starting, we will spread the candy that have a code in the package. The code to earn money in the game. The audience can take a picture with a giant candy and giant candy jar that we have put before and send a tweet pic to their twitter with #Ifoundacandy hashtag. We will promote this event using twitter, website, and facebook page. We will spread posters and flyers at a place where a young people hang out. We are in it
We will upload candy partys photo to twitter, facebook page and website. Candy couples holiday The winner will be announced one month after candys party tour is over. We will announce in twitter, facebook page and the winners email. They have a holiday trip for a whole week!! And they have to bring a "candy". Safety can be fun! We share how fun is it when a couple have holiday trip by holding a candy!! We share it at twitter, facebook page and website. And we will create a video about this candys holiday then we upload at youtube. The candy will be spreaded. Just like santa who spread a gift to all of the kids around the world. We cheer it
We share how fun is it when a couple have holiday trip by holding a candy!! We share it at twitter, facebook page and website. And we will create a video about this candys holiday then we upload at youtube. The candy will be spreaded. Just like santa who spread a gift to all of the kids around the world. We share it
It is just like buying a candy right?! .thank you

More Related Content

Initiative

  • 1. Rian Prabana Initiative Campaign Product: Condom Fiesta
  • 2. Product: Condom Fiesta is a condom that consist of many kind of flavour like strawberry, mint, banana, baggy, ultra safe, vibrant and durian. This product will give a Funtastic sensation in every consumption Product
  • 4. Young couple dont use a condom while they are having sex Current situation
  • 5. Insight Safety can be fun if you get it easily and pleasurable Sneak peak: More women consume condom and she keep it under her pillow Women love to do something fun in their relationship
  • 6. it is just like you buy a candy Candy is full of dream and pleasure It is like a child when they having fun by get a candy. So why dont you consume a candy Message
  • 7. We share it We cheer it We are in it We taste it We talk about it What we aim to do
  • 8. Twitter & Facebook We will talk about it at twitter and facebook Unconventonal media After the conversation has been built, we will put an unconvetional media in all of CK at Jakarta (at this town we also put it in sevel and lawson), Bandung, Yogyakarta, Surabaya, and Bali, which is like candy jars that have a copy get a candy here above. There are a lot of condom inside the candy jars. We will give a little bit touch with the package. We create like candys package. You can get the website address in its package. And there is a game in the website We talk about it
  • 9. Poster / Magazine Ad We also spread at someplace where young people hang out like a Ck, sevel, lawson, cafe, and lounge. We will also put it at magazine. The posters have theme I got a candy. There are three themes, which are i got a candy in Paris, I got a candy in korea, and I got a candy in singapore. That is the prize for a couple who win the game. There are website address and Twitters account in this poster for more info This poster and unconventional media will be buzzed by twitters buzzer which use tweet pic with #Ifoundacandy hashtag. This poster will be upload at fiesta facebook page too. We talk about it
  • 10. Those whole thing will be linked to fiesta website where you can join the game and get more info in there
  • 11. Candy Land The couple have to register themself. In this game you have to create an imaginery couple that represent themself. Afterward they will build a candy house that made from candy. we will make this game applicable in smartphone. They have to buy household things in terms to complete How you create your house? the game. These things are available if they have money. In order to earn it, they need to play a short mission, or simply just buy a pack of fiesta condom which there will be a code that contains an amount of money in it. Things that they buy are all households candies, and the house must be built creatively. The most creative house will win the prize! While you start the game the house is empty. The Winner The most creative house will be the winner and will get the prize to have a holiday trip with their couple. #1 Paris #2 Sout Korea #3 Singapore We taste it P.S. I swear this was a candy house hehehe
  • 12. Candys party Candys party will be held in 5 city like Jakarta, Bandung, Yogyakarta, Surabaya, and Bali. The theme of this party is candy can be fun!!! We will bring a national DJ and local DJ in this party. In a week before the party held in each club, we will put giant candy and giant candy jar at entrance gate. People who come to that club can take the candy in candy jars While the party starting, we will spread the candy that have a code in the package. The code to earn money in the game. The audience can take a picture with a giant candy and giant candy jar that we have put before and send a tweet pic to their twitter with #Ifoundacandy hashtag. We will promote this event using twitter, website, and facebook page. We will spread posters and flyers at a place where a young people hang out. We are in it
  • 13. We will upload candy partys photo to twitter, facebook page and website. Candy couples holiday The winner will be announced one month after candys party tour is over. We will announce in twitter, facebook page and the winners email. They have a holiday trip for a whole week!! And they have to bring a "candy". Safety can be fun! We share how fun is it when a couple have holiday trip by holding a candy!! We share it at twitter, facebook page and website. And we will create a video about this candys holiday then we upload at youtube. The candy will be spreaded. Just like santa who spread a gift to all of the kids around the world. We cheer it
  • 14. We share how fun is it when a couple have holiday trip by holding a candy!! We share it at twitter, facebook page and website. And we will create a video about this candys holiday then we upload at youtube. The candy will be spreaded. Just like santa who spread a gift to all of the kids around the world. We share it
  • 15. It is just like buying a candy right?! .thank you