2. THE NEED:
THE CORE COMPONENT OF OUR
DIVISION'S PRODUCT STRATEGY
NEEDED A MANUAL
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
3. THE PROBLEM:
OUR COMPANY'S LONE TECHNICAL
WRITER WAS FULLY FOCUSED ON
ANOTHER PROJECT
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
4. THE SOLUTION:
ALTHOUGH I HAD NEVER WRITTEN
A MANUAL BEFORE, I TOOK THE
INITIATIVE TO TAKE ON THE
PROJECT
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
5. THE RESULT:
A 69-PAGE PRODUCT MANUAL
WHICH RECEIVED RAVE REVIEWS
FROM MY COLLEAGUES
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET