ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
INITIATIVE
FRANK N. JOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
THE NEED:
THE CORE COMPONENT OF OUR
DIVISION'S PRODUCT STRATEGY
NEEDED A MANUAL
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
THE PROBLEM:
OUR COMPANY'S LONE TECHNICAL
WRITER WAS FULLY FOCUSED ON
ANOTHER PROJECT
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
THE SOLUTION:
ALTHOUGH I HAD NEVER WRITTEN
A MANUAL BEFORE, I TOOK THE
INITIATIVE TO TAKE ON THE
PROJECT
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
THE RESULT:
A 69-PAGE PRODUCT MANUAL
WHICH RECEIVED RAVE REVIEWS
FROM MY COLLEAGUES
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
SEE THE MANUAL:
HTTP://BIT.LY/1XIJYXF
FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON
DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET

More Related Content

INITIATIVE

  • 1. INITIATIVE FRANK N. JOHNSON DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
  • 2. THE NEED: THE CORE COMPONENT OF OUR DIVISION'S PRODUCT STRATEGY NEEDED A MANUAL FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
  • 3. THE PROBLEM: OUR COMPANY'S LONE TECHNICAL WRITER WAS FULLY FOCUSED ON ANOTHER PROJECT FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
  • 4. THE SOLUTION: ALTHOUGH I HAD NEVER WRITTEN A MANUAL BEFORE, I TOOK THE INITIATIVE TO TAKE ON THE PROJECT FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
  • 5. THE RESULT: A 69-PAGE PRODUCT MANUAL WHICH RECEIVED RAVE REVIEWS FROM MY COLLEAGUES FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET
  • 6. SEE THE MANUAL: HTTP://BIT.LY/1XIJYXF FRANK N. JOHNSON | HTTPS://WWW.LINKEDIN.COM/IN/FRANKNJOHNSON DIGITAL MEDIA STRATEGIST WWW.FRANKNJOHNSON.NET