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InnoHub presentation to WIPO & Delegates

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Zakir Jaafar
Zakir Jaafar

InnoHub presentation to WIPO & Delegates 31st Oct 2018 at University Putra Malaysia. The presentation is tying commercialisation of Intellectual Property in UPM and incubating market validation of startups in relation to InnoHub business incubator at the University.

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InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHub An initiative of Welcoming Delegates of WIPO to InnoHub UPM 31st Oct 2018
InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHub An initiative of What we do and why we do it?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Vision Empowering technoentrepreneurs to build their road to market Mission To nurture the development of UPM technopreneurs, who will create and deliver new and important technologies and innovations designed for the marketplace through persistence of market validation, lean methodologies and create sustainable businesses for the benefit of the business, UPM, society and nation.
InnoHub PUTRA SCIENCE PARK Validating Market Potential CEO OF COMMERCIALISATION Mr. Zakir Jaafar COORDINATOR OF INNOHUB Dr. Wan Nurhayati DIRECTOR Assoc. Prof. Dr. Samsilah Roslan InnoHub Team
InnoHub PUTRA SCIENCE PARK Validating Market Potential Startup Projects created 57 Jobs created >72 >300 Pitches to investors and funding agencies RM7.8 million Funds Secured from investors/ pre comm funds Customers Interviewed YTD >900 Stats To Date
InnoHub PUTRA SCIENCE PARK Validating Market Potential RM 81 million Projected Revenues from in 5 years Startups* 310 Projected Economic Impact* RM 265 million Estimated new jobs created* Projected return to UPM via license fees and royalties RM 5 mil RM 6.1 million Expectation 5 Years
InnoHub PUTRA SCIENCE PARK Validating Market Potential What is a startup A entity/project in a fast growth mode
InnoHub PUTRA SCIENCE PARK Validating Market Potential Basic research and technology development feasibility MVL 10 MVL 9 MVL 8 MVL 7 MVL 6 MVL 5 MVL 4 MVL 3 MVL 2 MVL 1 MVL 0 Validate Product & Market Fit Hypotheses LMC Validate Business Model Canvas Low fidelity prototype (Prototype) Validate Problem & Solution Fit Innovation concept, modeling and demonstration High fidelity prototype (Commercial Ready product) Validate Cost , Customer ,Channel Financial Metrics Evaluation and Revenue Ready to Scale I N N O H U B LAB SCALE MARKET READY by InnoHub PUTRA SCIENCE PARK
InnoHub PUTRA SCIENCE PARK Validating Market Potential Education & Training Shared Space Funding Support Mentoring & Coaching Business Support IP ServicesShared Services Shared Facilities SERVICES PROVIDED BY INNOHUB
InnoHub PUTRA SCIENCE PARK Validating Market Potential New requirements by industry - with IP Request for knowledgeable workforce PhD Students as part of process manufacturing More Researchers input through out tech transfer Request accessibility of Univ resources Labs Research Officers/Assistants Request space/land facility within reach of resources above Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Industry needs more. More awareness Univ role - Co. in developed nations vs. Co. in Malaysia More hand holding complexity but income gen. More hand holding more trade secrets, patents getting hard to come by but income gen. Future: More research collaboration More collaboration towards partnership find best biz model go to market. Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Researcher wants to participate more in own commercialization Long Tail - easier to move into entrepreneurship, the tail becoming longer & flatter Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Researcher wants to participate more in own commercialization Strong support by government for Startup Co. Challenges of Commercialisation Part 3Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Challenges of Commercialisation Part 3 Researcher wants to participate more in own commercialization Eco System for Startup Co. getting more est. Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Researcher wants to participate more in own commercialization Its harder to tech transfer to someones company than my own company and I can gain more Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Challenges of Commercialisation Part 3 Researcher wants to participate more in own commercialization But risks in business still exists new ways to lessen Risks thro Lean Methodology Customer Discovery Why InnoHub?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Risks for Startups Business is fluid and dynamic So many risks - 6080% co. fails within 4 years But we dont do Business Plan & Marketing Strategy at InnoHub How do we mitigate risk if we dont plan? Fail First Fail Fast before fully commercialize Are you mad to go into Business full of risks?
InnoHub PUTRA SCIENCE PARK Validating Market Potential Valley of Death
InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHubs Role Scientific Discovery Lab Model IP Protection Manufacturing Research Grants Market Assessment Fund raising Round A Business Matching Seed Funding First sales Round A Round B Go Global High HighLow Low Probabilityof Success PotentialRisk Commercialization Progression High Low UPM Role Idea Prototype Create Project team Market Validation & Business Models Scale Business Business Matching Legend UPM Core Activities
InnoHub PUTRA SCIENCE PARK Validating Market Potential Roles CHAIRMAN / LEAD RESEARCHER Runs the BOD meeting Monitors co. development thro KPIs & assigned Roles Agrees and approves budget Hires and fires CEO/COO Discuss overall strategy Interfaces with PSP & other Directors CEO/ENTREPRENEUR Passion, committed and hands-on Runs the day-to-day operations Has executive power to make decisions day-to-day operations Role: Hires and fires staff Role: Handle Co. expenses & revenue Executes strategy Interfaces with the customer, team and partners
InnoHub PUTRA SCIENCE PARK Validating Market Potential Customer Discovery Lean Startup Customer Discovery Product Discovery
InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHub Engagement Lean Market Validation Lean Monitoring Fund Raising InnoHub Programme
InnoHub PUTRA SCIENCE PARK Validating Market Potential Key Validation Tools Used
InnoHub PUTRA SCIENCE PARK Validating Market Potential Lean Model Canvas Market Validation Plan on one sheet
InnoHub PUTRA SCIENCE PARK Validating Market Potential Systematically eliminating risk Risk Canvas is created by Ash Maurya. It is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License
InnoHub PUTRA SCIENCE PARK Validating Market Potential Solution :: Case Study Protease Enzyme Lipase Enzyme ServicesCoreProduct Requirement Analysis Process Improvement Field Study Service & Support Parts Replacement Peel-O-Matic Machine ServicesCoreProduct Repair Person on Call 3rd Party Company Secretarial Services SME Corp BEEP Grant TEKUN Assistance
InnoHub PUTRA SCIENCE PARK Validating Market Potential Pg 16! Channels :: Case Study Non-Consistent Everyone Target Focus CAC > LTV None None None UVP Defined GTM Strategy Primary Channel Defined Lower Funnel System Upper Funnel Previous CAC:LTV
InnoHub PUTRA SCIENCE PARK Validating Market Potential Everett Rogers => Geoffery Moore => Early Adopters => MARCOM Dept Scope of Work Jumping The Chasm Jumping The Chasm
InnoHub PUTRA SCIENCE PARK Validating Market Potential ACTIVITIES
InnoHub PUTRA SCIENCE PARK Validating Market Potential Activities MOU with MTDC on technopreneur development MTDC Grant briefing
InnoHub PUTRA SCIENCE PARK Validating Market Potential Activities Market Validation Market Validation exercise phase 1, validating problem / market need
InnoHub PUTRA SCIENCE PARK Validating Market Potential New Location InnoHub previous home at Edupark. A place for the project managers to learn and grow their project offerings
InnoHub PUTRA SCIENCE PARK Validating Market Potential Activity Fund Raising Cradle Fund application 7 out of 25 submissions selected Highest ever acceptance by Cradle Fund for any university in Malaysia
InnoHub PUTRA SCIENCE PARK Validating Market Potential Activity Fund Raising June 2014 TERAJU SUPERB Applications 10 teams applied 1 startup won SUPERB.
InnoHub PUTRA SCIENCE PARK Validating Market Potential Activity Fund Raising
InnoHub PUTRA SCIENCE PARK Validating Market Potential I am pleasantly surprised to see so many teams from UPM participate in the SUPERB pitching. I see the passion and determination towards commercialization. BiotechCorp is interested to have the biotech related technologies to apply for BioNexus status and be a part of our systems Adrian Abd Ghani, Sr Vice President BioNexus Division BiotechCorp Sdn Bhd At CRADLE we are constantly looking for the best technology innovations from all over Malaysia. I am happy to note that through our evaluations, UPM submissions have been excellent. The InnoHub program managers and lead researchers show both passion and in depth understanding of the needs of developing and bringing technology market. UPM has both the highest submissions to Cradle and the highest success rate among any other university in Malaysia in commercialization Pn Syazwani Ismail Manager Initiatives and grants Feedback from Industry
InnoHub PUTRA SCIENCE PARK Validating Market Potential Feedback from Industry I applaud UPMs effort via InnoHub to undertake the responsibility of nurturing startups towards commercializaiton. MTDC is glad to help more projects become commercial for the benefit of Malaysia Dato Norhalim Yunus CEO, MTDC Commercializing innovation from university is tough. I am happy to see UPM efforts to find ways to build bridges between industry and academia via programs such as InnoHub and Symbiosis. Prof Dr Zainul F. Zainudiin Director, Business Advisory, MTDC
InnoHub PUTRA SCIENCE PARK Validating Market Potential Feedback from Industry I am happy to see UPM taking the efforts to support the commercialization value chain via Putra Science Park and InnoHub commercialization activities. AIM is happy to work with such an organized institution Dr. Viraj Perera Executive Director of plaTCOM Ventures Sdn Bhd (a joint venture between AIM and SME Corp)
InnoHub PUTRA SCIENCE PARK Validating Market Potential Terima Kasih

More Related Content

InnoHub presentation to WIPO & Delegates

  • 1. InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHub An initiative of Welcoming Delegates of WIPO to InnoHub UPM 31st Oct 2018
  • 2. InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHub An initiative of What we do and why we do it?
  • 3. InnoHub PUTRA SCIENCE PARK Validating Market Potential Vision Empowering technoentrepreneurs to build their road to market Mission To nurture the development of UPM technopreneurs, who will create and deliver new and important technologies and innovations designed for the marketplace through persistence of market validation, lean methodologies and create sustainable businesses for the benefit of the business, UPM, society and nation.
  • 4. InnoHub PUTRA SCIENCE PARK Validating Market Potential CEO OF COMMERCIALISATION Mr. Zakir Jaafar COORDINATOR OF INNOHUB Dr. Wan Nurhayati DIRECTOR Assoc. Prof. Dr. Samsilah Roslan InnoHub Team
  • 5. InnoHub PUTRA SCIENCE PARK Validating Market Potential Startup Projects created 57 Jobs created >72 >300 Pitches to investors and funding agencies RM7.8 million Funds Secured from investors/ pre comm funds Customers Interviewed YTD >900 Stats To Date
  • 6. InnoHub PUTRA SCIENCE PARK Validating Market Potential RM 81 million Projected Revenues from in 5 years Startups* 310 Projected Economic Impact* RM 265 million Estimated new jobs created* Projected return to UPM via license fees and royalties RM 5 mil RM 6.1 million Expectation 5 Years
  • 7. InnoHub PUTRA SCIENCE PARK Validating Market Potential What is a startup A entity/project in a fast growth mode
  • 8. InnoHub PUTRA SCIENCE PARK Validating Market Potential Basic research and technology development feasibility MVL 10 MVL 9 MVL 8 MVL 7 MVL 6 MVL 5 MVL 4 MVL 3 MVL 2 MVL 1 MVL 0 Validate Product & Market Fit Hypotheses LMC Validate Business Model Canvas Low fidelity prototype (Prototype) Validate Problem & Solution Fit Innovation concept, modeling and demonstration High fidelity prototype (Commercial Ready product) Validate Cost , Customer ,Channel Financial Metrics Evaluation and Revenue Ready to Scale I N N O H U B LAB SCALE MARKET READY by InnoHub PUTRA SCIENCE PARK
  • 9. InnoHub PUTRA SCIENCE PARK Validating Market Potential Education & Training Shared Space Funding Support Mentoring & Coaching Business Support IP ServicesShared Services Shared Facilities SERVICES PROVIDED BY INNOHUB
  • 10. InnoHub PUTRA SCIENCE PARK Validating Market Potential New requirements by industry - with IP Request for knowledgeable workforce PhD Students as part of process manufacturing More Researchers input through out tech transfer Request accessibility of Univ resources Labs Research Officers/Assistants Request space/land facility within reach of resources above Why InnoHub?
  • 11. InnoHub PUTRA SCIENCE PARK Validating Market Potential Industry needs more. More awareness Univ role - Co. in developed nations vs. Co. in Malaysia More hand holding complexity but income gen. More hand holding more trade secrets, patents getting hard to come by but income gen. Future: More research collaboration More collaboration towards partnership find best biz model go to market. Why InnoHub?
  • 12. InnoHub PUTRA SCIENCE PARK Validating Market Potential Researcher wants to participate more in own commercialization Long Tail - easier to move into entrepreneurship, the tail becoming longer & flatter Why InnoHub?
  • 13. InnoHub PUTRA SCIENCE PARK Validating Market Potential Researcher wants to participate more in own commercialization Strong support by government for Startup Co. Challenges of Commercialisation Part 3Why InnoHub?
  • 14. InnoHub PUTRA SCIENCE PARK Validating Market Potential Challenges of Commercialisation Part 3 Researcher wants to participate more in own commercialization Eco System for Startup Co. getting more est. Why InnoHub?
  • 15. InnoHub PUTRA SCIENCE PARK Validating Market Potential Researcher wants to participate more in own commercialization Its harder to tech transfer to someones company than my own company and I can gain more Why InnoHub?
  • 16. InnoHub PUTRA SCIENCE PARK Validating Market Potential Challenges of Commercialisation Part 3 Researcher wants to participate more in own commercialization But risks in business still exists new ways to lessen Risks thro Lean Methodology Customer Discovery Why InnoHub?
  • 17. InnoHub PUTRA SCIENCE PARK Validating Market Potential Risks for Startups Business is fluid and dynamic So many risks - 6080% co. fails within 4 years But we dont do Business Plan & Marketing Strategy at InnoHub How do we mitigate risk if we dont plan? Fail First Fail Fast before fully commercialize Are you mad to go into Business full of risks?
  • 18. InnoHub PUTRA SCIENCE PARK Validating Market Potential Valley of Death
  • 19. InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHubs Role Scientific Discovery Lab Model IP Protection Manufacturing Research Grants Market Assessment Fund raising Round A Business Matching Seed Funding First sales Round A Round B Go Global High HighLow Low Probabilityof Success PotentialRisk Commercialization Progression High Low UPM Role Idea Prototype Create Project team Market Validation & Business Models Scale Business Business Matching Legend UPM Core Activities
  • 20. InnoHub PUTRA SCIENCE PARK Validating Market Potential Roles CHAIRMAN / LEAD RESEARCHER Runs the BOD meeting Monitors co. development thro KPIs & assigned Roles Agrees and approves budget Hires and fires CEO/COO Discuss overall strategy Interfaces with PSP & other Directors CEO/ENTREPRENEUR Passion, committed and hands-on Runs the day-to-day operations Has executive power to make decisions day-to-day operations Role: Hires and fires staff Role: Handle Co. expenses & revenue Executes strategy Interfaces with the customer, team and partners
  • 21. InnoHub PUTRA SCIENCE PARK Validating Market Potential Customer Discovery Lean Startup Customer Discovery Product Discovery
  • 22. InnoHub PUTRA SCIENCE PARK Validating Market Potential InnoHub Engagement Lean Market Validation Lean Monitoring Fund Raising InnoHub Programme
  • 23. InnoHub PUTRA SCIENCE PARK Validating Market Potential Key Validation Tools Used
  • 24. InnoHub PUTRA SCIENCE PARK Validating Market Potential Lean Model Canvas Market Validation Plan on one sheet
  • 25. InnoHub PUTRA SCIENCE PARK Validating Market Potential Systematically eliminating risk Risk Canvas is created by Ash Maurya. It is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License
  • 26. InnoHub PUTRA SCIENCE PARK Validating Market Potential Solution :: Case Study Protease Enzyme Lipase Enzyme ServicesCoreProduct Requirement Analysis Process Improvement Field Study Service & Support Parts Replacement Peel-O-Matic Machine ServicesCoreProduct Repair Person on Call 3rd Party Company Secretarial Services SME Corp BEEP Grant TEKUN Assistance
  • 27. InnoHub PUTRA SCIENCE PARK Validating Market Potential Pg 16! Channels :: Case Study Non-Consistent Everyone Target Focus CAC > LTV None None None UVP Defined GTM Strategy Primary Channel Defined Lower Funnel System Upper Funnel Previous CAC:LTV
  • 28. InnoHub PUTRA SCIENCE PARK Validating Market Potential Everett Rogers => Geoffery Moore => Early Adopters => MARCOM Dept Scope of Work Jumping The Chasm Jumping The Chasm
  • 29. InnoHub PUTRA SCIENCE PARK Validating Market Potential ACTIVITIES
  • 30. InnoHub PUTRA SCIENCE PARK Validating Market Potential Activities MOU with MTDC on technopreneur development MTDC Grant briefing
  • 31. InnoHub PUTRA SCIENCE PARK Validating Market Potential Activities Market Validation Market Validation exercise phase 1, validating problem / market need
  • 32. InnoHub PUTRA SCIENCE PARK Validating Market Potential New Location InnoHub previous home at Edupark. A place for the project managers to learn and grow their project offerings
  • 33. InnoHub PUTRA SCIENCE PARK Validating Market Potential Activity Fund Raising Cradle Fund application 7 out of 25 submissions selected Highest ever acceptance by Cradle Fund for any university in Malaysia
  • 34. InnoHub PUTRA SCIENCE PARK Validating Market Potential Activity Fund Raising June 2014 TERAJU SUPERB Applications 10 teams applied 1 startup won SUPERB.
  • 35. InnoHub PUTRA SCIENCE PARK Validating Market Potential Activity Fund Raising
  • 36. InnoHub PUTRA SCIENCE PARK Validating Market Potential I am pleasantly surprised to see so many teams from UPM participate in the SUPERB pitching. I see the passion and determination towards commercialization. BiotechCorp is interested to have the biotech related technologies to apply for BioNexus status and be a part of our systems Adrian Abd Ghani, Sr Vice President BioNexus Division BiotechCorp Sdn Bhd At CRADLE we are constantly looking for the best technology innovations from all over Malaysia. I am happy to note that through our evaluations, UPM submissions have been excellent. The InnoHub program managers and lead researchers show both passion and in depth understanding of the needs of developing and bringing technology market. UPM has both the highest submissions to Cradle and the highest success rate among any other university in Malaysia in commercialization Pn Syazwani Ismail Manager Initiatives and grants Feedback from Industry
  • 37. InnoHub PUTRA SCIENCE PARK Validating Market Potential Feedback from Industry I applaud UPMs effort via InnoHub to undertake the responsibility of nurturing startups towards commercializaiton. MTDC is glad to help more projects become commercial for the benefit of Malaysia Dato Norhalim Yunus CEO, MTDC Commercializing innovation from university is tough. I am happy to see UPM efforts to find ways to build bridges between industry and academia via programs such as InnoHub and Symbiosis. Prof Dr Zainul F. Zainudiin Director, Business Advisory, MTDC
  • 38. InnoHub PUTRA SCIENCE PARK Validating Market Potential Feedback from Industry I am happy to see UPM taking the efforts to support the commercialization value chain via Putra Science Park and InnoHub commercialization activities. AIM is happy to work with such an organized institution Dr. Viraj Perera Executive Director of plaTCOM Ventures Sdn Bhd (a joint venture between AIM and SME Corp)
  • 39. InnoHub PUTRA SCIENCE PARK Validating Market Potential Terima Kasih

Editor's Notes

  • #34: Bind solution as late as possible because people usually become attached to the solution before discovering the real problem.