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Innovating for the China Market

E
Elaine

Kaizor Innovation is a strategic innovation consultancy focused on the China market. It helps clients innovate through corporate training, innovation strategy consulting, and China user research. The document discusses Kaizor's approach to innovation, which emphasizes understanding user needs, flexible and people-centered solutions, and a holistic ecosystem. It provides examples of how Kaizor has helped clients like a furniture company and Hong Kong Post Office innovate through user research, co-creation workshops, and a user-centered design process.

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Innovating for the China Market / July 15, 2010 Elaine Ann | Kaizor Innovation, President/CEO | 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002-2010
Industrial Economy Innovation Economy Bigger is Better Small is Flexible Consumption People-Centered Competition Co-creation Silo Parts Holistic Ecosystem ROI Enhance Quality of Life Technology Creativity Design
Kaizor Innovation is a strategic innovation consultancy focused on the China Market Corporate Training Innovation Strategy Consulting China User Research 息 Copyright 2002-2010 Kaizor Innovation Limited.
Our Clients 息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2009 Kaizor Innovation Limited.
Needs + Talents / Increase Improve Products Increase Profits Understanding Innovative Competitiveness + Market/User Needs Thinking + Continuous Technology Innovation 息 Copyright 息 Copyright 2002-2009 Kaizor Innovation Limited. 2002-2005 Kaizor Innovation Limited.
Product Innovation: Dongguan Furniture Company Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
息息 Copyright 2002-2010 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited.
息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
息 息 Copyright 2002-2010 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2008 Kaizor Innovation Limited.
息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
TJ 息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2005 Kaizor Innovation Limited. Limited. 息 Copyright 2002-2010 Kaizor Innovation
息 Copyright 2002-2010 Kaizor Innovation Limited. 息 Copyright 2002-2008 Kaizor Innovation Limited.
息 Copyright 2002-2010 Kaizor Innovation Limited. 息 Copyright 2002-2008 Kaizor Innovation Limited.
息 Copyright 2002-2010 Kaizor Innovation Limited.
息 Copyright 2002-2010 Kaizor Innovation Limited. 息 Copyright 2002-2005 Kaizor Innovation Limited.
Service Innovation - Hong Kong Post Office Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
Seminar Training with Post Office Mgt + Staff 息 Copyright 2002-2010 Kaizor Innovation Limited.
Interactive Discussions with Stakeholders 息 Copyright 2002-2010 Kaizor Innovation Limited.
We Observed and Interviewed Many CustomersInnovation 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002 息 Copyright 2002-2004 Kaizor to Understand their Usage息Needs Limited. 2002-2009 2002-2004 Copyright
Business Customers - Personas Courier SME Boss Internet Boy Trader Biz Traveller Age: 50-60 Age: ~ 20 Age: 40+ Age: ~ 20+ Age: 30-40+ Not good in English Know English Mixed personal & Need printer/computer Frequent user Not decision-maker Not decision-maker business use Print out address labels Send figurines/ on price/mailing on price/mailing Random use of all Prefer monthly billing mobile phones Not knowing what Not knowing what services Desire cash/points Visit HK 3-4 times is sent is sent P.O. Box user reward a year Go to P.O. daily Go to P.O. daily Monthly postage fee: Buy stationary, Frequent user Frequent user from 000s to 0000s leave to pack, Mail volume depends Mail volume depends Prefer other payment return to mail on business nature on business nature methods beyond cash Do not often carry Works for smaller or Works for larger Send goods. e.g. enough HKD$ cash more traditional co. companies Camera, electronics, Prefer to pay both figurines, gift stamps & box together Pack at home/office Kaizor Innovationread Chinese1 息 Copyright 2002-2008 Cannot Limited. Want fast efficient service signage
I didnt even know there is a Post Office here. - 1st time users SOLUTION: Use Post Office Brand colors to draw attention to息Post Offices entrance Limited. Copyright 2002-2007 Kaizor Innovation
SOLUTION: More recognizable Post Office branded entrance 息 Copyright 2002-2007 Kaizor Innovation Limited.
Innovating for the China Market
ISSUE: Separate Business and Non-commercial Customers 息 Copyright 2002-2007 Kaizor Innovation Limited.
SOLUTION: Conceptually separate Pay Bills and Mailing 息 Copyright 2002-2007 Kaizor Innovation Limited.
ISSUE: Need a lot more counter space for small parcels processing 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2007
ISSUE: Internet Traders takes up counter space for a long period of time 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
Business Customers - Personas Courier SME Boss Internet Boy Trader Biz Traveller Age: 50-60 Age: ~ 20 Age: 40+ Age: ~ 20+ Age: 30-40+ Not good in English Know English Mixed personal & Need printer/computer Frequent user Not decision-maker Not decision-maker business use Print out address labels Send figurines/ on price/mailing on price/mailing Random use of all Prefer monthly billing mobile phones Not knowing what Not knowing what services Desire cash/points Visit HK 3-4 times is sent is sent P.O. Box user reward a year Go to P.O. daily Go to P.O. daily Monthly postage fee: Buy stationary, Frequent user Frequent user from 000s to 0000s leave to pack, Mail volume depends Mail volume depends Prefer other payment return to mail on business nature on business nature methods beyond cash Do not often carry Works for smaller or Works for larger Send goods. e.g. enough HKD$ cash more traditional co. companies Camera, electronics, Prefer to pay both figurines, gift stamps & box together Pack息at home/office Kaizor Innovationread Chinese1 Copyright 2002-2008 Cannot Limited. Want efficient service signage
SOLUTION: Special counter to accommodate for Internet Traders 息 Copyright 2002-2007 Kaizor Innovation Limited.
ISSUE: Lack of space to pack large parcels in all Post Offices 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
Trash Bin Stationaries Small Scale integrated in table Trolley Sizer Upper + Floor Scale SOLUTION: Island Packing Table 息 Copyright 2002-2007 Kaizor Innovation Limited.
ISSUE: Counter window in-taking small parcels need to be accessible2002-2007 Kaizor Innovation Limited. 息 Copyright sitting down
Indent + Scale Printers / Equipment Monitor in Table Roller Large Trolley for Small Parcels SOLUTION: Staff Counter 息 Copyright 2002-2007 Kaizor Innovation Limited.
Co-creation Workshop: Staff Counter design exercise 息 Copyright 2002-2007 Kaizor Innovation Limited.
Research Debrief - Co-creation 息 Copyright 2002-2007 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
User-Centered Design Process 1 RESEARCH 2 STRATEGIZE 3 DESIGN 4 IMPLEMENT Redesign Understand Products Production Customers + Services Design Concepts 息 Copyright 2002-2010 Kaizor Innovation Limited.
SUMMARY Innovating the TAO Way Harmony with Nature Holistic Problem Solving Human-Centered Harmonious but Different 息 Copyright 2002-2010 Kaizor Innovation Limited.
PEACE 息 Copyright 2002-2010 Kaizor Innovation Limited.
Thank you www.kaizor.com

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Innovating for the China Market

  • 1. Innovating for the China Market / July 15, 2010 Elaine Ann | Kaizor Innovation, President/CEO | 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002-2010
  • 2. Industrial Economy Innovation Economy Bigger is Better Small is Flexible Consumption People-Centered Competition Co-creation Silo Parts Holistic Ecosystem ROI Enhance Quality of Life Technology Creativity Design
  • 3. Kaizor Innovation is a strategic innovation consultancy focused on the China Market Corporate Training Innovation Strategy Consulting China User Research 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 4. Our Clients 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 5. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 6. 息 Copyright 2002-2009 Kaizor Innovation Limited.
  • 7. Needs + Talents / Increase Improve Products Increase Profits Understanding Innovative Competitiveness + Market/User Needs Thinking + Continuous Technology Innovation 息 Copyright 息 Copyright 2002-2009 Kaizor Innovation Limited. 2002-2005 Kaizor Innovation Limited.
  • 8. Product Innovation: Dongguan Furniture Company Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 9. 息息 Copyright 2002-2010 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited.
  • 10. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 11. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 12. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 13. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 14. 息 息 Copyright 2002-2010 Kaizor Innovation Limited. Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2008 Kaizor Innovation Limited.
  • 15. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 16. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 17. TJ 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 18. 息 Copyright 2002-2005 Kaizor Innovation Limited. Limited. 息 Copyright 2002-2010 Kaizor Innovation
  • 19. 息 Copyright 2002-2010 Kaizor Innovation Limited. 息 Copyright 2002-2008 Kaizor Innovation Limited.
  • 20. 息 Copyright 2002-2010 Kaizor Innovation Limited. 息 Copyright 2002-2008 Kaizor Innovation Limited.
  • 21. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 22. 息 Copyright 2002-2010 Kaizor Innovation Limited. 息 Copyright 2002-2005 Kaizor Innovation Limited.
  • 23. Service Innovation - Hong Kong Post Office Private and Confidential The information contained herein is confidential. For the purposes of protecting sources of information and people involved, the content herein can only be used for Kaizor Innovation purposes only. It does not constitute a circulation, an offer to sell or other distribution to other outside parties. 息 Copyright 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 24. Seminar Training with Post Office Mgt + Staff 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 25. Interactive Discussions with Stakeholders 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 26. We Observed and Interviewed Many CustomersInnovation 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002 息 Copyright 2002-2004 Kaizor to Understand their Usage息Needs Limited. 2002-2009 2002-2004 Copyright
  • 27. Business Customers - Personas Courier SME Boss Internet Boy Trader Biz Traveller Age: 50-60 Age: ~ 20 Age: 40+ Age: ~ 20+ Age: 30-40+ Not good in English Know English Mixed personal & Need printer/computer Frequent user Not decision-maker Not decision-maker business use Print out address labels Send figurines/ on price/mailing on price/mailing Random use of all Prefer monthly billing mobile phones Not knowing what Not knowing what services Desire cash/points Visit HK 3-4 times is sent is sent P.O. Box user reward a year Go to P.O. daily Go to P.O. daily Monthly postage fee: Buy stationary, Frequent user Frequent user from 000s to 0000s leave to pack, Mail volume depends Mail volume depends Prefer other payment return to mail on business nature on business nature methods beyond cash Do not often carry Works for smaller or Works for larger Send goods. e.g. enough HKD$ cash more traditional co. companies Camera, electronics, Prefer to pay both figurines, gift stamps & box together Pack at home/office Kaizor Innovationread Chinese1 息 Copyright 2002-2008 Cannot Limited. Want fast efficient service signage
  • 28. I didnt even know there is a Post Office here. - 1st time users SOLUTION: Use Post Office Brand colors to draw attention to息Post Offices entrance Limited. Copyright 2002-2007 Kaizor Innovation
  • 29. SOLUTION: More recognizable Post Office branded entrance 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 31. ISSUE: Separate Business and Non-commercial Customers 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 32. SOLUTION: Conceptually separate Pay Bills and Mailing 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 33. ISSUE: Need a lot more counter space for small parcels processing 2002-2005 Kaizor Innovation Limited. 息 Copyright 2002-2007
  • 34. ISSUE: Internet Traders takes up counter space for a long period of time 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
  • 35. Business Customers - Personas Courier SME Boss Internet Boy Trader Biz Traveller Age: 50-60 Age: ~ 20 Age: 40+ Age: ~ 20+ Age: 30-40+ Not good in English Know English Mixed personal & Need printer/computer Frequent user Not decision-maker Not decision-maker business use Print out address labels Send figurines/ on price/mailing on price/mailing Random use of all Prefer monthly billing mobile phones Not knowing what Not knowing what services Desire cash/points Visit HK 3-4 times is sent is sent P.O. Box user reward a year Go to P.O. daily Go to P.O. daily Monthly postage fee: Buy stationary, Frequent user Frequent user from 000s to 0000s leave to pack, Mail volume depends Mail volume depends Prefer other payment return to mail on business nature on business nature methods beyond cash Do not often carry Works for smaller or Works for larger Send goods. e.g. enough HKD$ cash more traditional co. companies Camera, electronics, Prefer to pay both figurines, gift stamps & box together Pack息at home/office Kaizor Innovationread Chinese1 Copyright 2002-2008 Cannot Limited. Want efficient service signage
  • 36. SOLUTION: Special counter to accommodate for Internet Traders 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 37. ISSUE: Lack of space to pack large parcels in all Post Offices 息 Copyright 2002-2005 Kaizor Innovation Limited. 2002-2007
  • 38. Trash Bin Stationaries Small Scale integrated in table Trolley Sizer Upper + Floor Scale SOLUTION: Island Packing Table 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 39. ISSUE: Counter window in-taking small parcels need to be accessible2002-2007 Kaizor Innovation Limited. 息 Copyright sitting down
  • 40. Indent + Scale Printers / Equipment Monitor in Table Roller Large Trolley for Small Parcels SOLUTION: Staff Counter 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 41. Co-creation Workshop: Staff Counter design exercise 息 Copyright 2002-2007 Kaizor Innovation Limited.
  • 42. Research Debrief - Co-creation 息 Copyright 2002-2007 Kaizor Innovation Limited. 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 43. User-Centered Design Process 1 RESEARCH 2 STRATEGIZE 3 DESIGN 4 IMPLEMENT Redesign Understand Products Production Customers + Services Design Concepts 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 44. SUMMARY Innovating the TAO Way Harmony with Nature Holistic Problem Solving Human-Centered Harmonious but Different 息 Copyright 2002-2010 Kaizor Innovation Limited.
  • 45. PEACE 息 Copyright 2002-2010 Kaizor Innovation Limited.