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SUMMIT
This is going to hurt.
Innovation Parkour for Information Architects
IA
 Freedoms just
another word for
nothin left to lose
Innovation Parkour for Information Architects
IA
Where do you do your
   best thinking?
Innovation Parkour for Information Architects
IA
How come I am most
  creative when I am
   listening to angry
        music?
IA
What do showers
 & Black Flag
    have in
  common?
IA
They help
us let go
IA
  What can you
learn from letting
       go?
IA
You can learn
how to know
 whats next
Context
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
FREEDOM
Innovation Parkour for Information Architects
Man is born free, but
everywhere he is in
       chains
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
Routinized work
produces ef鍖cient and
predictable outcomes
What happens
 when things
   become
unpredictable?
Innovation Parkour for Information Architects
FAIL
Innovation Parkour for Information Architects
How likely is it that
people will not panic in
 such circumstances?
Innovation Parkour for Information Architects
1983AC143
The Gimli Glider
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
2009US1549
Innovation Parkour for Information Architects
How did this happen?
Innovation Parkour for Information Architects
Why didnt Sully panic?
The training provides pilots with important
  technical skills -- they can practice 鍖ying
 crippled planes -- but it also teaches them
something more important: how to draw on
  an optimal blend of reason and emotion.
  They learn how to ignore their fear when
   fear isn't useful and how to make quick,
 complicated decisions in the most fraught
                   situations.
Flight crews don't 
panic because they've
  practiced staying
        calm.
Innovation Parkour for Information Architects
Innovation Parkour for Information Architects
IA
Conscious,Yet
 Unconscious
4 stages of
competence
Unconscious Incompetence

 Conscious Incompetence

 Conscious Competence

Unconscious Competence
What lies beyond
 Unconscious
 Competence?
MASTERY
 The Master leads by emptying
people's minds and 鍖lling their cores,
   by weakening their ambition and
  toughening their resolve. He helps
  people lose everything they know,
 everything they desire, and creates
confusion in those who think that they
                know.
               Lao Tzu
How can you
  practice 
 being free?
AGAINST
METHOD
I want a girl with uninterrupted prosperity
Who uses a machete to cut through red tape
   With 鍖ngernails that shine like justice
  And a voice that is dark like tinted glass
 She is fast, thorough, and sharp as a tack
Shes touring the facility and picking up slack
Innovation Parkour for Information Architects
Tennis drills are repetitive
   and relentless. They
 teach the body to think,
   so the mind can do
        strategy.
Innovation Parkour for Information Architects
Tai Chi combines
 discreet movements
     and a 鍖owing
sequence that shape a
     tranquil mind.
Innovation Parkour for Information Architects
There is nothing
  secret about yoga.
  The poses are well
 established across
many styles. But it is a
 bottomless practice
Innovation Parkour for Information Architects
IA
Parkour is the
attainment of human
freedom through the
 confrontation of the
  built environment
鍖ow+
repertoire
=freedom
INNOVATION
Innovation Parkour for Information Architects
Ceci nest pas un
   innovation
Innovation Parkour for Information Architects
Ceci nest pas un
   innovation
Innovation Parkour for Information Architects
Ceci nest pas un
   innovation
Innovation is the design
    of future value
Innovation Parkour for Information Architects
Larry says we can
develop a science of
     innovation
Innovation Parkour for Information Architects
Saul says we need a
    platform for
 experimentation
Innovation Parkour for Information Architects
Guy says, innovation is
 about getting better
       reality
IA
How do we design a
  better future?
INNOVATIONPARKOUR
IA
   The
Un鍖nished
Discipline
IA
How many years
 have we been
 trying to 鍖nish
       IA?
What is 
our future value?
IA
Structure
IA
Unstructure
IA
Unstructured
IA
Un鍖nished
IA
Emergence
UB
Thebestdesign
  thinkingis
 designdoing
Innovation Parkour for Information Architects
UB
 UNFINISHED
  IS OPEN
FOR BUSINESS
UB
   THE
UNFINISHED
 KERNEL
UB
AN ARCHITECTURE
 OF COMPETENCE
VISUALIZATION
UB
TRANSPARENT &
 RIDICULOUSLY
     EASY 
   TO SHARE
Teaching without



UB
words, performing
 without actions:
    that is the
  Masters way
UB
PRACTICE SEEING
COLLABORATION
UB
Networked 
  Social 
Production
UB
If you do not trust
  the people, you
    make them
   untrustworthy
UB
PRACTICE TRUST
PARTICIPATION
UB
Markets are our
conversations
UB
True mastery can
  be gained only
 by letting things
go their own way
UB
PRACTICE
OPENNESS
UB
INNOVATION
UB
Innovation is
designing for
 emergence.
UB
The world is formed from the void,
like utensils from a block of wood.
  The Master knows the utensils,
       yet keeps to the block: 
    thus she can use all things.
IA
FREEDOM
The future of



  IA
information
architecture 
is designing for
  emergence.
IA
There is nothing secret
  about information
architecture. The tools
 are well established.
 But it is a bottomless
         practice
UB
The
 +
Future is
Un鍖nished
michael@torchpartnership.comquot;

matthew@normativedesign.com

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Innovation Parkour for Information Architects