Innovation process
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Jeremy Hall developed an architectonic, or systematic framework, for structuring the design of computer simulations for business training. The architectonic is based on analyzing needs and constraints, extracting core values of effective and efficient learning, and exploring design elements like the simulation model and delivery process. This translates into an architecture that standardizes 83-98% of the simulation while allowing for flexibility and customization. Using this architectonic improved development time and allowed old simulations to be re-engineered and re-launched.
Innovation process
- 1. Computer Simulation: A design architectonic1 Jeremy J. S. B. Hall Hall Marketing jeremyhall@simulations.co.uk 1 architectonic: pertaining to systemization of knowledge
- 2. Introduction ? Micro business ? Create & Provide Computer Simulations for management development & business training ? Simulations that place business people in charge of a simulated company
- 3. Background Early 1990¡¯s decided to re-engineer my simulations to: ? Better meet training needs ? Speed development ? Future-proof my designs Needed way to structure my work
- 4. The Architectonic Needs and Core Values Constraints Design Elements Architectural Elements Architecture Outcomes
- 5. Needs and Constraints Knowledge ? Development Needs = Skills product purpose Motivation Major concern ? Duration = Assessment cost elements and constraint Trainees Learning ? Target Audiences Trainers = buyers & users Training Providers On Course Training Clients ? Manner of Use = E-learning usage needs Other
- 6. Core Values (learner & trainer viewpoints) ? Effective Learning Link to ? Development Needs ? Audience ? Efficient Learning Needs vs Duration ? Manner of Use Audience Viewpoints Constrained by duration Effective Delivery ? Consistent Learning CF academic teaching Every learner on every course provide touchstones
- 7. Design Elements Goodness perceptions ? Simulation Model = Purpose needs product Cognition ? Delivery Dynamics = Affection use product Workload Administration ? Tutoring Needs = Facilitationneeds human Learning Management Development Needs ? Diversity Learners:range needs = knowledge & experience Trainer Skills Manner of Use
- 8. Architectural Elements Lean design based on ? Simulation Model = market needs pull rather market orientation than realism push. Economic Calibration ? Delivery Process Ramped Complexity = Tutor System product dynamics Help Intervention FeedbackScreening Decision Style ? Tutor Support = Explanations ancillary services Comments Different: Tutor¡¯s Audit Needs ? Development ? Multiple Versions = Team Commentary differentiation ? Trainer Requirements ? Manner of Use ? Markets
- 10. Experience & Outcomes ? Eight new simulations developed ? Nineteen old simulations re-engineered ? Future Proofing - 1970s & 1980s simulations re- engineered and re-launched ? Flexibility & Customisability ? Shell 83% ¨C 98% (Model 17% ¨C 2%) ? Development time 20% of previous ? Innovation Award Winner! ? Outstanding Contribution to Training Industry Award
- 11. Summary 1. Analyse and define Market Needs ? Product purpose ? Customer cost elements ? Users and Buyers ? Usage needs 1. Extract & summarise Core Values 2. Explore product, dynamics, usage & variety 3. Translate into architecture 4. Develop Products
- 12. Jeremy J. S. B. Hall Hall Marketing Phone 020 7537 2982 E-mail jeremyhall@simulations.co.uk Web www.simulations.co.uk from knowledge through simulated experience to wisdom