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Innovation Seminar EXTERNAL

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Sandra Catarino

The document summarizes recent trends in hair care products, including multifunctional products that provide benefits beyond cleansing. It also discusses Solvay's innovations in various hair care segments like intense repair, care, volume, mild cleansing, and eco-conscious products. Solvay has developed all-in-one shampoos, oil-infused shampoos, sulfate-free shampoos, volumizing shampoos and more to meet consumer needs. In-vivo testing shows their products outperform benchmarks in attributes like softness, shine, curl retention and care level.

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The latest wave in hair care: A surge in multi-functional products In Cosmetics, Barcelona 2015 Sandra Catarino, Hair Care Business Development
? The most important thing I have to say today is that hair matters. Pay attention to your hair. Because everyone else will. ? 2 Hillary Rodham Clinton, speaking to the 2001 graduating class at Yale College
? You are your hair ? 3 50,000-60,000$ spent by women on their hair in a lifetime Self-esteem Beauty Identity Feminity Personality Freedom 2 hours a week spent by women washing and styling their hair Sources: Sociological study, Arizona State University, Rose Weitz (ASU Insight Feb 6, 2004) Huffingtonpost.com, ? Hair and History: Why Hair Is Important to Women ?, 07/08/2014
Hair trends: What¡¯s in? What¡¯s to come? 4 ? ? Free from ? (EU, NA) ? Natural ingredients GREEN CLEAN ? Children & teenagers ? Scalp & hair: anti-dandruff (AP) BEAUTY AGEING ? Multifunctional claims imported from Skin Care: BB, CC¡­ (EU, AP) ? Shampoo alternatives (NA) ? Natural oil treatments, moisturizing (LA) ? Increased damage over time ? Hair loss ? Repeated damaging treatments
Solvay¡¯s Innovation in Hair Care Close to trends, answering consumers needs 5 INTENSE REPAIR CAREVOLUME MILD & CLEAN ECO- CONSCIOUS 1-2 3-4 4-5 Hair ? Ultra-damaged ? Straightened ? Bleached ? Highlighted Needs ? Rich texture ? Delicate cleansing ? Intense repair from roots to tips ? Cure of damage Hair ? Normal ? Dry ? Damaged ? Brazilian ? Colored Needs ? Balanced routine between care / clean ? Mild cleansing to prevent further damage ? Moderate care for shine and nutrition Hair ? Fine ? Damaged Fine Needs ? Clean, and care ? Moderate conditioning for detangling ? Care with clean roots ? Hair volume Hair ? Anti dandruff ? Oily ? Men ? Kids Needs ? Mild hair cleansing ? Gentle products to avoid irritancy and prevent scalp regreasing ? Light conditioning Hair ? All hair types ? Eco-conscious consumers Needs ? Clean, Care, Volume, Repair ? Environment friendly ? No performance compromise
Intense Repair 6 Shampoo / Conditioner / Mask / Serum What¡¯s new on the shelves? Dove Hair Therapy Damage Solutions Intensive Repair L'Or¨¦al Elseve Total Repair Extreme Reconstructing Shampoo Cleansing Conditioners All-in-1 Shampoos 2-in-1 product saves the usual conditioning step with additional rinsing after relaxing of ethnic hair and will therefore save more than 15,000 cubic meters of water and 200 tons of CO2 in 2015. Press Release Henkel, Innovation Award Solvay This conditioner deeply nourishes and leaves very dry and frizzy hair softer and supple. Its highly moisturizing formula soothes sensitive scalps, especially after color treatments and hair straightening. Both a shampoo and a conditioning cream, Cr¨¨me aux Fleurs leaves hair silky and easy to comb. Source: Mintel, Shampoos launched less than 1 year ago, WW
Intense Repair 7 It¡¯s in Solvay Showroom¡­ All-in-1 shampoo with [shampoo + conditioner] performance In vivo salon half-head test - Medley Coiffure 2 Caucasian women with Long Damaged Hair (last shampoo 2 and 3 days before test) 4 in 1 Revolution Benchmark: Combination of shampoo + conditionner for Dry, Frizzy hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced 4 in 1 Revolution is a Structured Surfactant Liquid: ? Time and water saving ? Faster drying (~25% reduction on natural drying) ? Other benefits similar as benchmark (shampoo + conditioner)
Intense Repair 8 In vivo salon half-head test ¨C Dr Schrader Institute 20 women with medium long strong damaged hair (dyed every 4 to 6 weeks) Results after 2 product applications Extreme Repair Shampoo delivers: ? Improved curl retention ? Improved anti-electrostatic effect ? Improved lightness ? Other performance similar as leading benchmark It¡¯s in Solvay Showroom¡­ Total Repair Shampoo for Ultra Damaged Hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good * * *
Intense Repair 9 In vivo salon half-head test - Medley Coiffure Results on 1 woman with short, frizzy hair (bleached and colored 10 days before test) Preliminary results Solvay¡¯s Co-Wash outperforms the benchmark with: ? Efficient cleansing of dry hair ? Intensive conditioning ? Easier hair brushing and smoothening Further work ongoing to adapt Co-Wash to other hair targets! It¡¯s in Solvay Showroom¡­ Cleansing Conditioner for dry frizzy hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced
Care 10 Clear oil-infused Shampoos L¡¯Or¨¦al Extraordinary Oil Nutrition Shampoo features a caring formula aimed at dry hair, enriched with 6 micro-oils from rare flowers for intense nutrition, softness, endless fluidity and infinite shine. Pantene Pro-V Rizos Definidos Shampoo (Defined Curls Shampoo). Salt-free product providing curly hair with structure memory for defined curls that last up to 24 hours Salt-free shampoos Sulfate-free shampoos Sulfate free, colour care system designed for coloured, weakened hair, dry hair, said to respect fibre while protecting colour, providing gentle moisture care and a cleansing action with a high-foaming lather, leaving hair feeling nourished Source: Mintel, Shampoos launched less than 1 year ago, WW What¡¯s new on the shelves?
Care 11 In vivo salon half-head test - Medley Coiffure 2 Caucasian and Northern African women with Moderately Damaged Hair Solvay¡¯s Oil Infusion shampoo : ? Is transparent ? Shows a positive trend on improved softness ? Delivers improved shine ? Other performance similar as leading benchmark ? Is effective on Caucasian and Brazilian hair Further work to increase oil content (up to 2.5%) keeping acceptable cleanliness It¡¯s in Solvay Showroom¡­ Magic Oil Infused shampoo for Damaged Hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced * * *
Care 12 Solvay¡¯s Go Pure shampoo : ? Is sulfate-free ? Contains less than 12% active surfactant ? Delivers improved lightness ? Provides good foam (flash, volume) ? Other performance similar as leading benchmark In vivo salon half-head test - Medley Coiffure Preliminary results: 1 Caucasian woman with Medium Long Fine Hair ¨C colored, highlighted (last shampoo: 3 days before test) It¡¯s in Solvay Showroom¡­ Sulfate-free conditioning shampoo for Damaged Hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced * * *
Volume* 13 Hair Refill Shampoos Schwarzkopf Gliss Hair Repair Hair Refill Shampoo, developed for brittle and thin hair, with Hyaluronan Complex. Strengthens and regenerates the hair from inside, for a voluminous, supple, full and smooth look. Helps repair damage on the surface and deep within hair, leaving it feeling healthy and looking younger. Schwarzkopf Gliss Hair Repair Ultimate Volume, formulated with the Liquid Sea-Collagen complex and liquid keratin, is a silicone-free range designed to repair fine, dull, damaged hair and offer volume without weighing it down Repair Leave-in sprays Texture/Volume shampoos L'Or¨¦al Elvive Fibrology Thickening Shampoo, formulated with Filloxane, an ingredient said to penetrate the hair and spread inside the fibre, leaves hair with an immediate thicker feeling, and offers a cumulative effect after each application. This shampoo offers a long-lasting thickening effect, and adds more body and bounce. Source: Mintel, Shampoos launched less than 1 year ago, WW *Volume and Texture What¡¯s new on the shelves?
Volume 14 Consumer test on 33 Caucasian women¨C ProDerm Fine Moderately Damaged Hair Pump your hair up shampoo delivers: ? Silicone-free conditioning adapted to hair target ? Balanced cleansing / care ? No volume loss over washes It¡¯s in Solvay Showroom¡­ A Nourishing Milky Shampoo for Fine Hair Scale -2 Fully disagree -1 Rather disagree 0 Neither¡­nor 1 Rather agree 2 Fully agree 66% of consumers would buy this formulation!
Mild & Clean 15 2in1 Anti-Dandruff Daily Shampoo & Conditioner Clear Men Scalp Therapy Complete Care 2in1 Anti-Dandruff Daily Shampoo & Conditioner is claimed to control dandruff symptoms at the source and provide nourishment to the hair and scalp. TRESemm¨¦ Cleanse & Replenish Deep Cleansing Shampoo for all hair types is designed to clarify hair, remove build- up, pollutants and residues, and restore the hair's natural vitality. Described as gentle enough for daily use, it is said to deeply purify hair to give a salon-fresh feeling. Deep Cleansing Shampoo 2 in 1 Shampoo + Conditioner Suave Kids White Grape 2 in 1 Shampoo + Conditioner features a tear-free, hypoallergenic and easy on eyes formula. It gently combines shampoo and conditioner to act in one sure and speedy step. The product is claimed to have a gentle conditioning formula, which eliminates tough tangles right after shampooing. Source: Mintel, Shampoos launched less than 1 year ago, WW What¡¯s new on the shelves?
Mild & Clean 16 Consumer Benefits Formulator Benefits ? Ultra Mild Cleansing ? Anti-dandruff ? Clean scalp ? No itching ? Optimized cost-effective system ? Low surfactant shampoo ? Zinc pyrithione stabilization Pure & Clean Shampoo Solvay¡¯s Pure & Clean shampoo : ? Is suitable for very mild cleansing ? Delivers improved foam richness and creaminess, and rinseability ? Is easy-to-process ? Contains Rheomer? 33T: an ideal rheology modifier in low-surfactant shampoos It¡¯s in Solvay Showroom¡­ A Low-Surfactant Anti-Dandruff shampoo
Eco-Conscious 17 LABELS: Cosmos, Ecocert,¡­ Urtekram Aloe Vera Shampun' (Shampoo for Normal Hair) is designed to restore and strengthen dry hair. Suitable for vegans, the 100% natural product contains 13% organic ingredients certified by Ecocert Greenlife and Cosmos Organic.. Klorane Dry Shampoo with Nettle is suitable for oily hair and is claimed to control oil allowing less frequent shampooing. Lush shampoo bars: 1 soap = 80 applications = 3 large shampoo bottles WATER SAVING, LESS CHEMICALS: Dry, Solid,¡­ Source: Mintel, Shampoos launched less than 1 year ago, WW What¡¯s new on the shelves? ENVIRONMENT: Biodegradability, Ecotoxocity Natur Vital Bio Champ¨² Reparador (Bio Repair Shampoo) provides maximum hydration and nourishment, leaving hair hydrated, radiant, shiny and soft. It contains 99.63% natural and 10% organic ingredients. The EcoCert-certified, eco- friendly and carbon neutral product is said to ensure maximum biodegradability, is free from colourants, parabens and silicones.
Eco-Conscious 18 Consumer Benefits Formulator Benefits ? Solid concentrated shampoo ? Water saving ? Silicone-free ? Environment-friendly ? Foam boosting with Mackol? CAS 100N ? Shine improved without silicone ? Light hair care Eco-Conscious Solid Shampoo Formulation developed by SACI-CFPA, distributor of SOLVAY in France Consumer Benefits Formulator Benefits ? Contains COSMOS approved ingredients (Jaguar? Excel, Miranol? C2M Conc NP) ? Hair cleansing ? Conditioning of normal hair ? Natural-based ? Environment-friendly ? Easy to formulate ? Easy-to-disperse anionc system ? PEG-free formula ? Mildness and foam boosting ? Tunable hair conditioning Consumer Benefits Formulator Benefits ? Hair cleansing and conditioning ? For normal to damaged hair ? Less chemicals, Improved Biodegradability ? Natural-based, Environment- friendly ? Smart choice of biodegradable surfactants and polymers (Jaguar? LS) ? Easy to formulate ? Easy to process surfactant base Eco-Conscious Biodegradable Shampoo It¡¯s in Solvay Showroom¡­ Eco-Conscious Label Shampoo
This and much more¡­ 19

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Innovation Seminar EXTERNAL

  • 1. The latest wave in hair care: A surge in multi-functional products In Cosmetics, Barcelona 2015 Sandra Catarino, Hair Care Business Development
  • 2. ? The most important thing I have to say today is that hair matters. Pay attention to your hair. Because everyone else will. ? 2 Hillary Rodham Clinton, speaking to the 2001 graduating class at Yale College
  • 3. ? You are your hair ? 3 50,000-60,000$ spent by women on their hair in a lifetime Self-esteem Beauty Identity Feminity Personality Freedom 2 hours a week spent by women washing and styling their hair Sources: Sociological study, Arizona State University, Rose Weitz (ASU Insight Feb 6, 2004) Huffingtonpost.com, ? Hair and History: Why Hair Is Important to Women ?, 07/08/2014
  • 4. Hair trends: What¡¯s in? What¡¯s to come? 4 ? ? Free from ? (EU, NA) ? Natural ingredients GREEN CLEAN ? Children & teenagers ? Scalp & hair: anti-dandruff (AP) BEAUTY AGEING ? Multifunctional claims imported from Skin Care: BB, CC¡­ (EU, AP) ? Shampoo alternatives (NA) ? Natural oil treatments, moisturizing (LA) ? Increased damage over time ? Hair loss ? Repeated damaging treatments
  • 5. Solvay¡¯s Innovation in Hair Care Close to trends, answering consumers needs 5 INTENSE REPAIR CAREVOLUME MILD & CLEAN ECO- CONSCIOUS 1-2 3-4 4-5 Hair ? Ultra-damaged ? Straightened ? Bleached ? Highlighted Needs ? Rich texture ? Delicate cleansing ? Intense repair from roots to tips ? Cure of damage Hair ? Normal ? Dry ? Damaged ? Brazilian ? Colored Needs ? Balanced routine between care / clean ? Mild cleansing to prevent further damage ? Moderate care for shine and nutrition Hair ? Fine ? Damaged Fine Needs ? Clean, and care ? Moderate conditioning for detangling ? Care with clean roots ? Hair volume Hair ? Anti dandruff ? Oily ? Men ? Kids Needs ? Mild hair cleansing ? Gentle products to avoid irritancy and prevent scalp regreasing ? Light conditioning Hair ? All hair types ? Eco-conscious consumers Needs ? Clean, Care, Volume, Repair ? Environment friendly ? No performance compromise
  • 6. Intense Repair 6 Shampoo / Conditioner / Mask / Serum What¡¯s new on the shelves? Dove Hair Therapy Damage Solutions Intensive Repair L'Or¨¦al Elseve Total Repair Extreme Reconstructing Shampoo Cleansing Conditioners All-in-1 Shampoos 2-in-1 product saves the usual conditioning step with additional rinsing after relaxing of ethnic hair and will therefore save more than 15,000 cubic meters of water and 200 tons of CO2 in 2015. Press Release Henkel, Innovation Award Solvay This conditioner deeply nourishes and leaves very dry and frizzy hair softer and supple. Its highly moisturizing formula soothes sensitive scalps, especially after color treatments and hair straightening. Both a shampoo and a conditioning cream, Cr¨¨me aux Fleurs leaves hair silky and easy to comb. Source: Mintel, Shampoos launched less than 1 year ago, WW
  • 7. Intense Repair 7 It¡¯s in Solvay Showroom¡­ All-in-1 shampoo with [shampoo + conditioner] performance In vivo salon half-head test - Medley Coiffure 2 Caucasian women with Long Damaged Hair (last shampoo 2 and 3 days before test) 4 in 1 Revolution Benchmark: Combination of shampoo + conditionner for Dry, Frizzy hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced 4 in 1 Revolution is a Structured Surfactant Liquid: ? Time and water saving ? Faster drying (~25% reduction on natural drying) ? Other benefits similar as benchmark (shampoo + conditioner)
  • 8. Intense Repair 8 In vivo salon half-head test ¨C Dr Schrader Institute 20 women with medium long strong damaged hair (dyed every 4 to 6 weeks) Results after 2 product applications Extreme Repair Shampoo delivers: ? Improved curl retention ? Improved anti-electrostatic effect ? Improved lightness ? Other performance similar as leading benchmark It¡¯s in Solvay Showroom¡­ Total Repair Shampoo for Ultra Damaged Hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good * * *
  • 9. Intense Repair 9 In vivo salon half-head test - Medley Coiffure Results on 1 woman with short, frizzy hair (bleached and colored 10 days before test) Preliminary results Solvay¡¯s Co-Wash outperforms the benchmark with: ? Efficient cleansing of dry hair ? Intensive conditioning ? Easier hair brushing and smoothening Further work ongoing to adapt Co-Wash to other hair targets! It¡¯s in Solvay Showroom¡­ Cleansing Conditioner for dry frizzy hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced
  • 10. Care 10 Clear oil-infused Shampoos L¡¯Or¨¦al Extraordinary Oil Nutrition Shampoo features a caring formula aimed at dry hair, enriched with 6 micro-oils from rare flowers for intense nutrition, softness, endless fluidity and infinite shine. Pantene Pro-V Rizos Definidos Shampoo (Defined Curls Shampoo). Salt-free product providing curly hair with structure memory for defined curls that last up to 24 hours Salt-free shampoos Sulfate-free shampoos Sulfate free, colour care system designed for coloured, weakened hair, dry hair, said to respect fibre while protecting colour, providing gentle moisture care and a cleansing action with a high-foaming lather, leaving hair feeling nourished Source: Mintel, Shampoos launched less than 1 year ago, WW What¡¯s new on the shelves?
  • 11. Care 11 In vivo salon half-head test - Medley Coiffure 2 Caucasian and Northern African women with Moderately Damaged Hair Solvay¡¯s Oil Infusion shampoo : ? Is transparent ? Shows a positive trend on improved softness ? Delivers improved shine ? Other performance similar as leading benchmark ? Is effective on Caucasian and Brazilian hair Further work to increase oil content (up to 2.5%) keeping acceptable cleanliness It¡¯s in Solvay Showroom¡­ Magic Oil Infused shampoo for Damaged Hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced * * *
  • 12. Care 12 Solvay¡¯s Go Pure shampoo : ? Is sulfate-free ? Contains less than 12% active surfactant ? Delivers improved lightness ? Provides good foam (flash, volume) ? Other performance similar as leading benchmark In vivo salon half-head test - Medley Coiffure Preliminary results: 1 Caucasian woman with Medium Long Fine Hair ¨C colored, highlighted (last shampoo: 3 days before test) It¡¯s in Solvay Showroom¡­ Sulfate-free conditioning shampoo for Damaged Hair Scale 1 very bad 2 bad 3 medium 4 good 5 very good Scale ¡°Care Level¡± 1 much too light 2 too light 3 just right 4 too pronounced 5 much too pronounced * * *
  • 13. Volume* 13 Hair Refill Shampoos Schwarzkopf Gliss Hair Repair Hair Refill Shampoo, developed for brittle and thin hair, with Hyaluronan Complex. Strengthens and regenerates the hair from inside, for a voluminous, supple, full and smooth look. Helps repair damage on the surface and deep within hair, leaving it feeling healthy and looking younger. Schwarzkopf Gliss Hair Repair Ultimate Volume, formulated with the Liquid Sea-Collagen complex and liquid keratin, is a silicone-free range designed to repair fine, dull, damaged hair and offer volume without weighing it down Repair Leave-in sprays Texture/Volume shampoos L'Or¨¦al Elvive Fibrology Thickening Shampoo, formulated with Filloxane, an ingredient said to penetrate the hair and spread inside the fibre, leaves hair with an immediate thicker feeling, and offers a cumulative effect after each application. This shampoo offers a long-lasting thickening effect, and adds more body and bounce. Source: Mintel, Shampoos launched less than 1 year ago, WW *Volume and Texture What¡¯s new on the shelves?
  • 14. Volume 14 Consumer test on 33 Caucasian women¨C ProDerm Fine Moderately Damaged Hair Pump your hair up shampoo delivers: ? Silicone-free conditioning adapted to hair target ? Balanced cleansing / care ? No volume loss over washes It¡¯s in Solvay Showroom¡­ A Nourishing Milky Shampoo for Fine Hair Scale -2 Fully disagree -1 Rather disagree 0 Neither¡­nor 1 Rather agree 2 Fully agree 66% of consumers would buy this formulation!
  • 15. Mild & Clean 15 2in1 Anti-Dandruff Daily Shampoo & Conditioner Clear Men Scalp Therapy Complete Care 2in1 Anti-Dandruff Daily Shampoo & Conditioner is claimed to control dandruff symptoms at the source and provide nourishment to the hair and scalp. TRESemm¨¦ Cleanse & Replenish Deep Cleansing Shampoo for all hair types is designed to clarify hair, remove build- up, pollutants and residues, and restore the hair's natural vitality. Described as gentle enough for daily use, it is said to deeply purify hair to give a salon-fresh feeling. Deep Cleansing Shampoo 2 in 1 Shampoo + Conditioner Suave Kids White Grape 2 in 1 Shampoo + Conditioner features a tear-free, hypoallergenic and easy on eyes formula. It gently combines shampoo and conditioner to act in one sure and speedy step. The product is claimed to have a gentle conditioning formula, which eliminates tough tangles right after shampooing. Source: Mintel, Shampoos launched less than 1 year ago, WW What¡¯s new on the shelves?
  • 16. Mild & Clean 16 Consumer Benefits Formulator Benefits ? Ultra Mild Cleansing ? Anti-dandruff ? Clean scalp ? No itching ? Optimized cost-effective system ? Low surfactant shampoo ? Zinc pyrithione stabilization Pure & Clean Shampoo Solvay¡¯s Pure & Clean shampoo : ? Is suitable for very mild cleansing ? Delivers improved foam richness and creaminess, and rinseability ? Is easy-to-process ? Contains Rheomer? 33T: an ideal rheology modifier in low-surfactant shampoos It¡¯s in Solvay Showroom¡­ A Low-Surfactant Anti-Dandruff shampoo
  • 17. Eco-Conscious 17 LABELS: Cosmos, Ecocert,¡­ Urtekram Aloe Vera Shampun' (Shampoo for Normal Hair) is designed to restore and strengthen dry hair. Suitable for vegans, the 100% natural product contains 13% organic ingredients certified by Ecocert Greenlife and Cosmos Organic.. Klorane Dry Shampoo with Nettle is suitable for oily hair and is claimed to control oil allowing less frequent shampooing. Lush shampoo bars: 1 soap = 80 applications = 3 large shampoo bottles WATER SAVING, LESS CHEMICALS: Dry, Solid,¡­ Source: Mintel, Shampoos launched less than 1 year ago, WW What¡¯s new on the shelves? ENVIRONMENT: Biodegradability, Ecotoxocity Natur Vital Bio Champ¨² Reparador (Bio Repair Shampoo) provides maximum hydration and nourishment, leaving hair hydrated, radiant, shiny and soft. It contains 99.63% natural and 10% organic ingredients. The EcoCert-certified, eco- friendly and carbon neutral product is said to ensure maximum biodegradability, is free from colourants, parabens and silicones.
  • 18. Eco-Conscious 18 Consumer Benefits Formulator Benefits ? Solid concentrated shampoo ? Water saving ? Silicone-free ? Environment-friendly ? Foam boosting with Mackol? CAS 100N ? Shine improved without silicone ? Light hair care Eco-Conscious Solid Shampoo Formulation developed by SACI-CFPA, distributor of SOLVAY in France Consumer Benefits Formulator Benefits ? Contains COSMOS approved ingredients (Jaguar? Excel, Miranol? C2M Conc NP) ? Hair cleansing ? Conditioning of normal hair ? Natural-based ? Environment-friendly ? Easy to formulate ? Easy-to-disperse anionc system ? PEG-free formula ? Mildness and foam boosting ? Tunable hair conditioning Consumer Benefits Formulator Benefits ? Hair cleansing and conditioning ? For normal to damaged hair ? Less chemicals, Improved Biodegradability ? Natural-based, Environment- friendly ? Smart choice of biodegradable surfactants and polymers (Jaguar? LS) ? Easy to formulate ? Easy to process surfactant base Eco-Conscious Biodegradable Shampoo It¡¯s in Solvay Showroom¡­ Eco-Conscious Label Shampoo
  • 19. This and much more¡­ 19