The document discusses principles for spreading an innovative culture at the Danish Tax Administration (SKAT). It describes how an innovation and knowledge sharing unit of 10 employees with varied backgrounds develops changes that create value for users, society, and SKAT by starting with user needs rather than internal units. Key principles include collaborating across units, sharing insights via audio and video, and maintaining a professional environment through education, exchanging articles and books, and collaborating on projects.
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innovative organization culture - shared
1. Principles for spreading an innovative culture
Key take aways
Professional environment
Innovation & knowledge sharing [unit]
Innovative organizational culture in
the Danish Tax Administration (SKAT)
Lene Krogh Jeppesen
linkedin.com/in/lenekrogh
2. From subculture to innovation culture
10 employees
Varied educational backgrounds
Innovation and knowledgesharing [unit]
3. Developing and change in The Danish Tax Administration creates value
for users, society and The Danish Tax Administration.
Development and changes start with the users
not the individual internal units.
Danish Tax Administration
Citizens and companiesSociety
Innovation and knowledgesharing [unit]
4. 1. Participating in other units
problems/problem definitions
2. Projects and tasks solved in collaboration
with colleagues
3. Insights are shared via sound, video and
own experiences
4. Establishing capacity and terminology
Principles for spreading an innovative culture
5. Education and a professional innovation
environment
Exchanging articles, books, conferences
Discussing projects and methods
Collaborating on projects
Professional environment
6. Key take aways
Top management
Organizational change
Skills and competencies
Documentation
When in Rome?
7. We will not sit in a project meeting and discuss what the user
wishes and wants. We will play the audio again and listen to
what they are saying.
Examples
Segmentering og viden om brugere
1. Segmentation and knowledge about users
8. You just ruined my day
Segmentering og viden om brugere
Usability test
Examples
1. Segmentation and knowledge about users
2. Usability test
9. Examples
1. Segmentation and knowledge about users
2. Usability test
3. Developing interfaces and system
requirements via rapid prototyping
10. Examples
1. Segmentation and knowledge about users
2. Usability test
3. Developing interfaces and system
requirements via rapid prototyping
4. Wicked problems and radical innovation