MotoToro.com wants to start an online motorcycle parts business because they are passionate about bikes and have key resources in place from their existing data centric model. They have existing parts knowledge and an enthusiastic supplier, and can offer great shipping and complementary product lines leveraging their relationship with MicksGarage.com. The document also lists some key metrics to consider for the cost of products, shipping costs, shipping accessory costs, and margins.
3. MotoToro.com
Why
Passionate about bikes
Key resources in place
Fits exiting Data Centric model
Existing parts knowledge
Key enthusiastic supplier
Great shipping proposition
Complementary product lines
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