Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.
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The document discusses the concept of branding as a multifaceted entity composed of various touchpoints, including product functionality, customer experience, and online presence. It emphasizes that branding involves not just the product itself but also how customers perceive and interact with it through different channels. The text challenges the reader to reflect on their own brand identity.
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Ad
Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.
- 1. Inside-Out Branding Branding Isnt Everything But Everything is Branding.
- 2. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 3. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 4. THIS IS MOST BRANDS. INCLUDING YOURS. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 5. MADE UP OF MANY TOUCHPOINTS (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 6. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 7. PRODUCT FUNCTIONALITY /UTILITY / DELIGHT (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644 Online UX Product Design Primary Feature Billing Online Help Customer Support Distribution Pricing Packaging Core Function Ads Ease of Use OVERALL CUSTOMER EXPERIENCE
- 8. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644 ! !!
- 9. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 10. (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 11. NOWWHATS YOUR BRAND? (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644
- 12. PRODUCT FUNCTIONALITY /UTILITY / DELIGHT (c) 2015 London, Ink LLC bob@londonink.com 240-994-7644 OVERALL CUSTOMER EXPERIENCE
Editor's Notes
- #4: They are top down brandsor outside in. They can afford to spend HUNDREDS OF MILLIONS OF DOLLARS TO DEFINE THEIR BRANDS. TO SHAPE CONSUMERS PERCEPTIONS. DO YOU HAVE HUNDREDS OF MILLIONS OF DOLLARS TO DEFINE AND SHAPE PERCEPTIONS OF YOUR BRAND? THEN HOW DO THE REST OF US DEFINE OUR BRANDS? BY DELIVERING THE RIGHT CUSTOMER EXPERIENCE. OVER AND OVER AND OVER. ACROSS HUNDREDS OR PERHAPS THOUSANDS OF CUSTOMER TOUCHPOINTS.
- #5: Built from the inside outor the bottom up.
- #6: YOUR BRAND IS THE SUM OF ALL CUSTOMER TOUCHPOINTS. RESULT: A CONSISTENT, UNIQUE EXPERIENCE IN THE CUSTOMERS MIND.
- #9: WHAT IF A TOUCHPOINT IS WRONG OR MISSING? THE CUSTOMER EXPERIENCE IS DIMINISHED THE BRAND IS WEAKENED
- #10: EVENTUALLY THE CUSTOMERS EXPERIENCE WITH YOUR BRAND FEELS LIKE
- #11: TO CREATE A GREAT BRAND, YOU HAVE TO KNOW AND FEEL THE CUSTOMER. SEE THE WORLD FROM THEIR PERSPECTIVE, NOT YOURS.