Subway ran an advertising campaign that aired 5950 times across 33 networks with a $9.1M expenditure. The campaign targeted daytime and primetime hours, when audiences are largest. Daytime slots had the most airings of the top networks, likely because there are more daytime hours than primetime. The fourth week of the campaign saw peaks in airings across all dayparts, likely aiming to target students returning from winter break. Subway focused cable programs for the highest number of airings to reach a broad audience.