Inspiration of the campaign 'NARCISSUS' for Plùs Que Ma Vìe by Andrea Lazzari
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Moodboard, storyboard, trend analysis, analysis of the brand Plùs Que Ma Vìe by Andrea Lazzari, analysis of competitors of the brand, description of idea, model casting and location
Inspiration of the campaign 'NARCISSUS' for Plùs Que Ma Vìe by Andrea Lazzari
- 1. NARCISSUS Editorial and Promotional material for Spring Summer collection of Men’s fashion brand by Angelina Goncharova Fashion editor
- 2. Plus Que Ma Vie by Andrea Lazzari • minimalism • clean lines • concept design • new men elegance • representative style • unique
- 3. MOODBOARD OF THE AQUARIUM SS’ 2015 COLLECTION
- 4. TREND ANALISYS MENSWEAR SS’ 2015 Heather Blues | Indigo | Prints | Sporty Urbanite Left to Right : Marc by Marc Jacobs, Costume National, Andrea Lazzari, Costume National, Diesel Black Gold, Andrea Lazzari, Etro, Yohji Yamamoto, Andrea Lazzari, Billy Reid, Robert Geller, Andrea Lazzari
- 5. COMPETITOR Frankie Morello vs. Andrea Lazzari Italian brands | Mix of fabrics, themes, colors | Balance of opposites| Artistic details Price range: 200 – 2500 euro Price range: 100 – 2000 euro
- 6. AD CAMPAIGN
- 7. MEN BEAUTY TRENDS SS’ 2015 Texture | City slicker | Top knot | Tattoo | BEARD
- 8. WHAT IS THE BEARD? Sexual characteristic ‘God had given men beards to demonstrate their virility’ CULTURAL – RELIGION (an official dogma in Islam and Sikhism) FASHION TREND SAVAGE DANGER MAN'S VIRILITY (wisdom, strength, sexual prowess and high social status)
- 9. WHO WEARS THE BEARD? • ab. 3000 to 1580 BC • the highest ranking Ancient Egyptians grew hair on their chins which was dyed in brown or plaited with gold thread. • A metal false beard, or postiche, which was a sign of sovereignty, was worn by queens and kings
- 10. WHO WEARS THE BEARD? • Mesopotamian used curling irons • In the Middle Ages, a symbol of knight's virility and honour
- 11. WHO WEARS THE BEARD? 1850s, beards were adopted by many leaders, such as Alexander III of Russia, Napoleon III Common style among Europeans of the 19th century Beatniks in the 1950s, Hippie movement of 1960s 16th-century beards were allowed to grow to an amazing length
- 12. WHO WEARS THE BEARD? • Hans Langseth grew the longest beard ever recorded at 18 feet 6 inches (5,5 м) long.
- 14. GLOBALIZATION OF FASHION Flower crown trend, 2013 Vivienne Westwood Spring 2013 Maison Martin Margiela Fall 2013 Manuscript Magazine, "Blue Beards", April 2012 Photo by Katriena Emmanuel
- 15. FLORAL REVOLUTION IN MEN FASHION Hawaii shirt | Micro-Print Florals | Dress-Down Blooms | Hot trends +Floral | Floral Tailoring Alexander McQueen, Dolce& Gabbana and Dries Van Noten Balenciaga’s SS13AlexanderCarven, Ami and ZaraLiberty of London1930s Chinese immigrant 1930s 2015s
- 16. Sales of floral designs went up 130% in men's fashion * * 2014 data from fashion analysts Editd
- 18. HIPPIE. FLOWER BEARD • Probably the idea was born with the hippie movement and John Phillips’ song “San Francisco”: “If you’re going to San Francisco, be sure to wear some flowers in your hair”, “My mom put these flowers in my dad’s beard in 1977″ Image credits: erial
- 19. NEW TREND. FLOWER BEARD • On January 27th, 2013 The blog “Flower Beards,” by photographer Sarah Winward • On February 5th, 2014 The blog “Will It Beard” by blogger Pierre Thiot On July 11th, 2014 The Tumblr blog “Fuck Yeah Flower Beards” was launched In the coming days, several news sites published articles about the flower beard trend, including Demilked,The Huffington Post, Esquire, BuzzFeed, Hello Giggles and Mic.
- 21. BEARDVERTISING REAL NATIVE ADVERTISING www.beardvertising.com
- 22. MOODBOARD
- 26. STORYBOARD
- 27. STYLING
- 28. MODEL CASTING. Andrea Marcaccini height: 189 - size: 48L - chest: 98 - waist: 82 - hips: 96 - shoes: 44 - eyes: blue - hair: dark blond
- 29. MODEL CASTING. Daniele Paudice height: 189 - size: 48L - chest: 99 - waist: 83 - hips: 95 - shoes: 43 - eyes: brown - hair: brown
- 30. LOCATION. EXTRO Parrucchieri Milano
- 31. EDITORIAL
- 46. GRAZIE!