Inspiring news trends and innovations 2013
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This document provides summaries of four marketing campaigns: 1) Adidas promoted their Boost sneakers at a marathon by harvesting energy from runners to power personalized encouragement messages on a screen. 2) MINI streamed a live animation featuring social media users on the exterior of a customized MINI driving around London to promote their "Not Normal" campaign. 3) Billboard magazine offered a free copy if you could prove you were a true music fan by having over 20 songs from the cover artist on your iPhone, targeting their demographic. 4) A campaign to increase blood donations featured a small hole pierced through a newspaper image of an arm to emphasize how little it takes to donate blood and save a life.
Inspiring news trends and innovations 2013
- 1. Inspiring News, Trends and Innovations 2013 CW 34
- 2. A personalized boost at the marathon : Promote Adidas new line of Boost sneakers in an engaging way. : Give runners of the International Santiago Marathon a Boost. Adidas harvested energy from people entering and exiting the Marathon by a special installation. This energy was used to deliver personalized messages of encouragement and motivation to the runners on a big screen during their final stretch of the race. : Clever and engaging way of promoting Adidas product line Boost embedded into the event of the Santiago marathon, resulting in a high reach and media coverage. ADIDAS: Boost Installation at Marathon
- 3. Interactive car streams video on its exterior MINI: Not Normal Art Beat : Generate buzz by another activation of the Not Normal campaign. : An illuminating MINI Art Beat - a customized MINI Countryman with over 48,000 hi- res LEDs unleashed in London. Fans are given the opportunity to stream a live animation (starring them) via social media directly onto the MINI as it takes its night drives, so street passersby and the entire Web are the audience. : The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on.
- 4. Free Magazines only for proven fans BILLBOARD MAGAZINE: Fan Check Machine : Only target those people that belong to Billboard Magazines demographic true music addicts. : The Fan Check Machine a vending machine offering a free copy of the publication if you prove to be a real fan of the artist on the cover. People just plug it into the Fan Check Machine and they are considered a real fan if there are more than 20 songs by the musician in their iPhones. : Worlds first interactive magazine dispenser. An innovative concept to promote b(r)and advocacy.
- 5. Eye-catching hole made the concept concrete HEMORIO: Small Hole In Newspaper : Raise awareness and increase blood donations during donation week. : Emphasize on how little it takes to save a life by translating what little means to newspaper. A small hole was pierced through an image of an arm with an explanation that the hole didnt make a difference in the newspaper the same way it wouldnt make much of a difference if one will go and donate blood. : This campaign was ten times more successful than their previous most successful event. Eye-catching and effective translation of how little it requires of someone to save a life.
- 6. Thank you.