This document analyzes Instagram engagement rates and content strategies in the beauty industry in Iran. It finds that the average engagement rate for beauty clinics in Iran is 0.48%, lower than the worldwide rate of 0.68%. Carousel posts perform best with an engagement rate of 3.15%. The optimal times to post are Friday evenings and Saturday mornings and afternoons. Photo content makes up 70% of posts. The analysis aims to provide insights to help beauty businesses in Iran improve their Instagram strategies.
2. This analysis is based on data
related to social networks in
the field of beauty and
beauty clinics.
I have tried to provide my
information and experiences
to the user with many years
of experience in the field of
beauty business consulting.
Summary
3. The average Instagram engagement rate in January 2022 was 1.94%. According to Instagram
engagement statistics (for all users, not just brands) show that carousels had the highest
engagement rate of all post types with 3.15%, while single photos came last with an engagement
benchmark of 1.18%
Summary
4. 0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
1,000 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000 70,000 75,000 80,000 85,000 90,000 95,000
100,000
Average
engagement
rate
Follower
Investigating the average engagement rate and number of followers in the beauty industry in Iran
Engagement Rate
Beauty clinic
The Average engagement rate
on Instagram below 100k follower is
to 1.25%
5. The Average engagement rate on Instagram in the world for beauty clinic (for all accounts) is 0.68
and in Iran 0.48.
Average engagement rate
6. Instagram content Diversity
Photo make for about 70% of all
the content posted on Instagram
The most style of content
production on Instagram for
beauty clinics is photos
beauty
7. 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friaday
Beat time for publish content
The best time to publish a post in the field of beauty clinics in Iran:
1- Friday at 9 pm
2- Saturday at 9 am
3- Saturday at 2 pm
4- Friday at 4 pm
8. Conclusion
One of the most influential pages in the field of beauty services is @iranianclinic Instagram page
in last month.
The best way to generate content is Carousel.
The best days for posting are Saturdays and Fridays.
The average Instagram engagement rate is 0.48%.
I hope this document helps the growth of related businesses