Instagram guide - A Tactical approach - How-to Instagram for Brands
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This document provides a step-by-step process for setting up and using an Instagram profile for a brand. It outlines how to set up the profile, choose a username and appearance. It then describes how to load approved images onto a phone, create posts with filters or multiple images, and finally post the images to Instagram with copy and hashtags. The goal is to present a concise yet thorough process for brands to effectively utilize Instagram in a branded, approved manner.
Instagram guide - A Tactical approach - How-to Instagram for Brands
- 1. Instagram for brands A step by step process www.theonlinecircle.com
- 2. Setting up a profile Many features can only be accessed from the mobile application. Including creating an account. 1. Choose a username. This is the most important aspect of the profile. Lowercase letters only. Numbers can be used. No spaces or other characters. As short as possible, while still adhering to brand guidelines. 2. Set password. 3. Set contact email. This should be direct to the lead community manager. 4. Set (full) name. Only featured on profile page. Not displayed when commenting on in feed as images go out. 5. Set private After initial registration: If youre creating a test account you should set it private via the settings. www.theonlinecircle.com
- 3. Profile appearance www.theonlinecircle.com
- 4. Load source images onto your phone As many brand managers will require an image to be pre-approved before going live, you may want create the instagram images ahead of posting, and send them to the appropriate person for approval. 1. Plug your phone into your computer. 2. In iTunes, select your iPhone, then select photos. 3. Tick sync photos by selected folders 4. Choose a folder on your computer. 5. Move all your source images to that folder and sync your iPhone. www.theonlinecircle.com
- 5. Creating an image 1. Create a standard Instagram image. Run Instagram. Log into a private test account Take a photo or select one from your gallery (those you synced to your phone). Crop it, keep in mind you can only have a 1:1 (square) final image. 2. Select a filter and/or apply the contrast effect.. Keep the brand guidelines in mind. Careful not to overuse any one filter or even multiple dark filters. 3. Post to your private test account, this automatically saves to your phone. 4. Transfer images to your computer through Gallery explorer or iTunes sync. 5. Present the final images for approval. www.theonlinecircle.com
- 6. Creating an image 1. Create a multi-frame Instagram. Download & run PicFrame ($0.99) or InstaCollage (Free). 2. Select a frame combination and add images. Keep the brand guidelines in mind. Usually the simple white frame is best. Adjust size & position of each image. Perfect for fitting wide images with others and take full use of the 1:1 square image size. 3. Save to phone/gallery. 4. Transfer images to your computer through explorer or iTunes. 5. Present the final images for approval. www.theonlinecircle.com
- 7. Post final image to Instagram 1. Connect iPhone, copy final images to sync directory. 2. Log into client Instagram 3. Select final pre-filtered image from gallery. 4. No editing should be necessary. 5. Enter text now on your mobile or skip and add it later via the website (see next slide). 6. Post. www.theonlinecircle.com
- 8. Applying copy via website 1. Log into client Instagram via website. www.instagram.com/clientusername 2. Select live image. 3. Copy + paste approved copy including hashtags from calendar. A short & concise description is usually best, for example approx. 6 words and 3 - 6 hashtags. 4. Final review. 5. Post. www.theonlinecircle.com
- 9. Instagram for brands A step by step process www.theonlinecircle.com