#InstaTour Results
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The document summarizes the results of a social media campaign for the Ruby Awards 2014 involving an Instagram tour of sites around Lake County, Ohio. Over 30 sites were featured with unique hashtags, gaining over 1 million impressions in total. The tour engaged many participants who visited sites they had never seen before and sparked interest from those outside the local area to explore Lake County. Feedback was overwhelmingly positive, praising the organization and fun of the tour experience.
#InstaTour Results
- 1. Social Media Campaign Ruby Awards 2014
- 2. #InstaTour Results 63 New Subscribers 148 New Followers 6,083 Website Views 313,920 Organic Reach 37 teams 368 entries 1,027,235 total reach
- 3. Our site #hashtags #LCOHTemple 40 entries #LCOHMarsh 22 entries #LCOHKirtland 25 entries
- 4. Our site #hashtags #LCOHLCHS 26 entries #LCOHBeachfest 51 entries #LCOHDTW 38 entries
- 5. Our site #hashtags #LCOHDTPville 25 entries #LCOHParks 43 entries #LCOHGarfield 20 entries
- 6. Our site #hashtags #LCOHMarine 23 entries #LCOHRabbitRun 19 entries #LCOHHolden 36 entries
- 7. This is a really neat idea! Becky Davenport Wow! Beautiful! - @barkingmad68 I love this! - @jenilee220 I need to add that to my to-do list. - @louise.franks Very well organized and lots of fun. Good exploratory opportunity even for those who live here.so much fun! Please do this again! - @dmk955 This was their first Instatour and it was awesome! Lori Caszatt Sounds like so much fun Grace Peterson Had so much fun on the #InstaTour! 12 stops, 85 miles and I visited places I have never been. - @lasebulski Great new perspective to Lake County. Looks like a place Id visit. Shawn Barnes Thats what was nice about doing this Instatour with the Lake County Visitors Bureau, it made us actually get out of our cars and look at things weve driven past all of the time but have never really seen. Becky Daresh What a great idea! That is such a great tour and tourism idea. Lisa Trudell FUN!! Love this Wandering Educators Wow! I am from Ohio and I havent seen any of these sites. Guess I have a little exploring to do Tammy Ogden I liedI also choose this as a favorite! Thanks 4 a reason to get out & see #LakeCounty Jamie Sullivan, 19 Action News
- 8. Lake County Ohio Visitors Bureau @LakeCountyOH LakeCountyVisitorsBureau bit.ly/InstaTour #LCOHBEACHFEST by @akilbourne