The document discusses key performance indicators (KPIs) for institutional equity sales positions. It provides information on developing KPIs, including defining objectives and key result areas, identifying tasks, and determining how to measure results. The document recommends that KPIs be clearly linked to strategy and empower employees. It lists types of KPIs and notes that top KPI materials can be found on the kpi123 website, including lists of sales KPIs, performance appraisal forms, and review phrases.