Int Lecture 3
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A shopping cart allows customers to select and purchase items on a website. It connects to a payment gateway to process credit card transactions. Setting up a merchant account with a bank enables a business to accept major credit cards. Choosing a shopping cart involves considering features, costs of leasing or purchasing software, and whether the cart will reside on the business's server or the vendor's server. Open source carts are free but customization may require programming skills.
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HTML (Hypertext Markup Language) is the code that defines the structure and layout of web pages. HTML uses tags to mark elements like headings, paragraphs, lists, and more. A web page is created by writing HTML code which is then displayed in web browsers. Common tags include headings, paragraphs, lists, links, images, and tables.Lecture 1
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This document defines common Internet and web terminology including animated GIFs, anonymous FTP sites, bandwidth, bits, bookmarks, browsers, bytes, cyberspace, domains, firewalls, FTP, GIFs, gigabytes, home pages, hosts, HTML, hyperlinks, Internet service providers, IP addresses, JavaScript, JPEG, kilobytes, links, menus, metadata, ports, protocols, search engines, servers, thumbnails, URLs, uploads, web pages, and the World Wide Web.Int Lecture 3
- 1. Shopping Carts Ryan Dinwiddie Intermediate Web Design UCC
- 2. Introduction to Shopping Carts What they do, how they do it. Components of a shopping cart Storefront Store Manager Payment Gateways and Merchant Accounts Shopping Cart Choices-Selecting the best for you OSCart Cube Cart Yahoo
- 3. Payment Gateways The transaction processing vehicle that receives encrypted transactions from the merchant server, authenticates the merchant, decrypts the payment information, and transmits the data to the authorization and settlement networks.
- 4. Merchant Accounts A merchant account allows you to accept all major credit cards including: Mastercard, Visa, American Express and Discover.
- 5. Processing Payments Online Allows you to accept credit card payments from customers Sets-up the banking relationship to transfer funds from your customers account to your account.
- 6. Processing Payments Online Your Merchant account enables you to accept credit cards. Payment gateway allows the transaction to happen and your funds to get deposited in your bank account
- 7. Payment Processing Processing Payments Online You must have an Internet/MOTO (Mail order, Telephone Order) account to process online orders. An instore (POS) account cannot be used for online sales.
- 8. Who to choose? Merchant Accounts FNMB Bank of America Most major banks Costo Intuit SHOP AROUND! Payment Gateways Authorize.net Verisign iTransact CyberSource PayPal PsiGate Many, many more
- 9. Shopping Carts Enables purchasing of products and services over the internet Allows customers to select items to purchase on your website Allows customers to pay for the purchase Connects to payment gateway Major component of customer experience on your website
- 10. Good shopping cart features Enough options to run your business, not too many as to make it complex (or expensive) Indexable by Google Make sure dynamic pages are indexable Convertible to HTML is better for search engines Drop down menus are indexable Good Store management Modular-can add features as you grow
- 11. Shopping cart vendors Different shopping cart vendors have different business models Leasing-from $30 to $200 to $1000 per month lease. Purchase software, no monthly fee. Customized shopping carts Website + Shopping cart
- 12. Your server or mine? Leased shopping carts reside in the vendors server Owned shopping carts reside in the CGI-BIN
- 13. Open Source Open Source carts are free Customization still needed Usually not for novices in programming Use developers that have experience in integrating e-commerce solutions
- 14. Shared SSL SSL encryption is a must for secure ecommerce Two shopping cart modes: Web sites owns an SSL certificate Web site shares SSL certificate with payment gateway.