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What?
 ~10-20 disposable cameras to be
placed around the CBD.
 Tied to benches etc in highly
accessible areas.
 Signs explaining the event and giving
instructions – “Take a photo.”
 Photos to be scanned and uploaded to
a Facebook page after the event.

Why?
 We will come away with a broad range
of photos from different people.
 Social/psychological insight into the
mindsets of people.
 Will patterns emerge?
 Beyond camera placement, nothing is
controlled; event is neutral, people will
act without compulsion.

Social Media Before The
Event
 Relatively minor role; event is not by
invitation, but highly public.
 Awareness to be raised via a
Facebook “Event” as well as Twitter
and Tumblr posts.
 Official Facebook page will be
available before and during the event,
thoroughly explaining it and the
ideology behind it.

Social Media After The Event
 Event continues after the photo taking
day itself through Facebook page.
 Facebook a more accessible platform
than Instagram.
 Participants will be linked to it during
the event via a QR code on the signs.
 Invited to tag their own photos and
share with others.
 Could be utilized for future events. (Not
gonna happen.)

Presentation & Target
Audience
 Branded as a “social experiment” in
order to make it more interesting and
appealing.
 Design of signs and Facebook page
aimed at a creative audience.
 Placement of cameras (To be decided)
important. We must find a location
where people would be
interested/willing to participate.

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"Group Fronted By Jasmine", Event Pitch

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