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Integrated Marketing Communication: IMC Designing

Harshit Raghuwanshi
Harshit Raghuwanshi

This document summarizes a group presentation about designing an integrated marketing communications campaign for LIC's "Jeevan Arogya" health insurance plan. The group introduces themselves and their topic before providing background on LIC and outlining their creative brief. They describe the product, target audience, and key messaging. Storyboards and examples of proposed advertisements across various media like billboards, magazines, newspapers, social media, radio, and television are also presented.

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Integrated Marketing Communication Final Project Presentations GROUP-5 HARSHIT RAGHUWANSHI (16A1HP110) AYUSHI AGARWAL (16A1HP108) VIPUL GUPTA (16A1HP111) RAJAN SHARMA (16A1HP112)
Hello! We are Group-5 Our topic is INSURANCE and we have taken L.I.C. as our insurance company. We will be designing I.M.C. for L.I.C.s JEEVAN AROGYA insurance plan. 2
Company Profile 3 Life Insurance Corporation of India was formed on September 1956. Objective of Nationalization of Life Insurance Industry was to channelize its fund for the benefit of the community at large. Vision: "A trans-nationally competitive financial conglomerate of significance to societies and Pride of India Mission: "Explore and enhance the quality of life of people through financial security by providing products and services of inspired attributes with competitive returns, and by rendering resources for economic development.
CREATIVE BRIEF Communications development for Jeevan Arogya Plan 4
Overview: 5 Product: JEEVAN AROGYA, its a non-participating non-linked health insurance plan by L.I.C. Marketing Problem: Rapid rise of private sector insurers Low financial literacy Poor access to financial services in India Miss selling of insurance plans leading to negative image of insurance industry Business Goal: Create awareness about this life insurance plan
6 Persuade the audience to buy LICs JEEVAN AROGYA insurance plan Create awareness about insurance and LICs plans Marketing objective: Target Audience: Primarily urban citizen of age 18 50 People with household incomes over 50K per year Create awareness about insurance and LICs plans
7 Troubles/problems dont come with intimation So one should be ready to face any problem related to health, safety and saving Invest wisely so that it must benefit the person and his family in their turbulent times Key Message: Tone of Voice: Encouraging Positive Straightforward Fun
8 Non-participating non-linked insurance plan Provides health insurance cover against health risks Provides with timely support in case of medical emergencies Provide financially independence in tough times Product: Key features: Individual as well as family coverage, Parents are also covered Coverage over all kind of surgeries which also includes Day Care treatments No Claim Bonus is available Income Tax Benefit - Health Insurance Premiums paid, are allowed for a deduction from the taxable income under section 80D.
9 Through television commercials at prime time Through radio advertisements, telecasted during morning and evening (Mainly before and after office hours) Through digital media such as Facebook, Instagram, and emails. Through posters and billboards displayed over traffic signals, round-about, public transports Through magazines and newspapers Communications:
Story Board A Graphic organizer for the purpose of pre- visualizing a motion picture 10
Storyboard ゐю 11 Musibate bata kar ni aati
12 1. An Indian Housewife This story surrounds a house wife who is working inside her house and suddenly some odd people knocks the door. An Indian Housewife
13 2. Uunwanted Guest No.-1 TAX Guy The first character is Tax guy, as tax is generally paid every year and people are liable to pay it .
14 The second character is the Accident guy who is generally describing that accidents can happen anytime anywhere so be cautious ACCIDENT 3. Uunwanted Guest No.-2 ACCIDENT
15 Third character is a Cancer which again is a genuine issue these days. People fear this disease because it doesnt have solution and also the expense over the treatment is too much CANCER 4. Uunwanted Guest No.-3 CANCER
16 The last character of the story is a soul taker Yamraj, in this it has been shown as death which tells about the benefits which the nominees get after the death of the insure. 5. Uunwanted Guest No.-3 YAMRAJ YAMRAJ
So, these all characters come simultaneously to the house which are describing various problems which can be faced by anyone. Thus, at the end the house wife portrays by saying the same thing that problems never come to you by asking it comes suddenly so we should be prepared for it. Therefore, buy LIC Jeevan Arogya policy to stay happy also to enjoy tax benefits. 17
Advertisements of L.I.Cs Jeevan Anand prepared by us under this project are as follows: 18
19 BILLBOARDS
20 BILLBOARDS
21 MAGAZINES
22 NEWSPAPERS
23 STREETBOARDS
24 FACEBOOK https://www.facebook.com/Health-insurance-258856914649084/
25 RADIO ADVERTISEMENTS
26 Television Commercials: 1. Musibate bata kr ni aati (https://www.youtube.com/watch?v=OPEjCQ7CXwQ&feature=youtu.be)
27 Television Commercials: 2. Future ki Soch!!! (https://www.youtube.com/watch?v=BY2igrY_2zc&feature=youtu.be)
28 Thanks! Any questions?

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Integrated Marketing Communication: IMC Designing

  • 1. Integrated Marketing Communication Final Project Presentations GROUP-5 HARSHIT RAGHUWANSHI (16A1HP110) AYUSHI AGARWAL (16A1HP108) VIPUL GUPTA (16A1HP111) RAJAN SHARMA (16A1HP112)
  • 2. Hello! We are Group-5 Our topic is INSURANCE and we have taken L.I.C. as our insurance company. We will be designing I.M.C. for L.I.C.s JEEVAN AROGYA insurance plan. 2
  • 3. Company Profile 3 Life Insurance Corporation of India was formed on September 1956. Objective of Nationalization of Life Insurance Industry was to channelize its fund for the benefit of the community at large. Vision: "A trans-nationally competitive financial conglomerate of significance to societies and Pride of India Mission: "Explore and enhance the quality of life of people through financial security by providing products and services of inspired attributes with competitive returns, and by rendering resources for economic development.
  • 4. CREATIVE BRIEF Communications development for Jeevan Arogya Plan 4
  • 5. Overview: 5 Product: JEEVAN AROGYA, its a non-participating non-linked health insurance plan by L.I.C. Marketing Problem: Rapid rise of private sector insurers Low financial literacy Poor access to financial services in India Miss selling of insurance plans leading to negative image of insurance industry Business Goal: Create awareness about this life insurance plan
  • 6. 6 Persuade the audience to buy LICs JEEVAN AROGYA insurance plan Create awareness about insurance and LICs plans Marketing objective: Target Audience: Primarily urban citizen of age 18 50 People with household incomes over 50K per year Create awareness about insurance and LICs plans
  • 7. 7 Troubles/problems dont come with intimation So one should be ready to face any problem related to health, safety and saving Invest wisely so that it must benefit the person and his family in their turbulent times Key Message: Tone of Voice: Encouraging Positive Straightforward Fun
  • 8. 8 Non-participating non-linked insurance plan Provides health insurance cover against health risks Provides with timely support in case of medical emergencies Provide financially independence in tough times Product: Key features: Individual as well as family coverage, Parents are also covered Coverage over all kind of surgeries which also includes Day Care treatments No Claim Bonus is available Income Tax Benefit - Health Insurance Premiums paid, are allowed for a deduction from the taxable income under section 80D.
  • 9. 9 Through television commercials at prime time Through radio advertisements, telecasted during morning and evening (Mainly before and after office hours) Through digital media such as Facebook, Instagram, and emails. Through posters and billboards displayed over traffic signals, round-about, public transports Through magazines and newspapers Communications:
  • 10. Story Board A Graphic organizer for the purpose of pre- visualizing a motion picture 10
  • 12. 12 1. An Indian Housewife This story surrounds a house wife who is working inside her house and suddenly some odd people knocks the door. An Indian Housewife
  • 13. 13 2. Uunwanted Guest No.-1 TAX Guy The first character is Tax guy, as tax is generally paid every year and people are liable to pay it .
  • 14. 14 The second character is the Accident guy who is generally describing that accidents can happen anytime anywhere so be cautious ACCIDENT 3. Uunwanted Guest No.-2 ACCIDENT
  • 15. 15 Third character is a Cancer which again is a genuine issue these days. People fear this disease because it doesnt have solution and also the expense over the treatment is too much CANCER 4. Uunwanted Guest No.-3 CANCER
  • 16. 16 The last character of the story is a soul taker Yamraj, in this it has been shown as death which tells about the benefits which the nominees get after the death of the insure. 5. Uunwanted Guest No.-3 YAMRAJ YAMRAJ
  • 17. So, these all characters come simultaneously to the house which are describing various problems which can be faced by anyone. Thus, at the end the house wife portrays by saying the same thing that problems never come to you by asking it comes suddenly so we should be prepared for it. Therefore, buy LIC Jeevan Arogya policy to stay happy also to enjoy tax benefits. 17
  • 18. Advertisements of L.I.Cs Jeevan Anand prepared by us under this project are as follows: 18
  • 26. 26 Television Commercials: 1. Musibate bata kr ni aati (https://www.youtube.com/watch?v=OPEjCQ7CXwQ&feature=youtu.be)
  • 27. 27 Television Commercials: 2. Future ki Soch!!! (https://www.youtube.com/watch?v=BY2igrY_2zc&feature=youtu.be)