際際滷

際際滷Share a Scribd company logo

Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies

Download as PPTX, PDF
Stephanie Wallace
Stephanie Wallace

The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.

1 of 55
Download to read offline
Integrating PPC with SEO Strategies The Perfect Pair: Stephanie Wallace Director of SEO Nebo @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Two peas in a pod February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO In reality @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Its not as easy as it sounds @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Understanding the Why @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO And the How @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO The solution? @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Test Effective Meta Data
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Campaign: Organic Sandbox
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Identify Content Gaps
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Informational Content Transactional Content Navigational Content Keyword: PR Agency
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Define Ranking Opportunities
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Leverage PPC for CRO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO DIGITAL PRSEO SALE! PAID MEDIASOCIAL MEDIA
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Theme: Web Design & UX
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO Theme: Web Design & UX
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Putting this into practice February 4-5, 2016 | #ConnectSEW | @SEWatch @SWallaceSEO
Some things work better together @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Curate your own tactics @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Embrace collaboration @SWallaceSEOFebruary 4-5, 2016 | #ConnectSEW | @SEWatch
Questions? Stephanie Wallace Director of Search Engine Optimization Nebo T: @SWallaceSEO E: swallace@neboagency.com

More Related Content

Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies

Editor's Notes

  1. - For this exercise I start with the top conversion paths report from the MultiChannel Funnels report in Google Analytics
  2. I start by setting the lookback window to 90 days so were looking at more substantial data. Also set the path length to All, for the same reason.