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Daniel Elizalde, PMP
Integrating UX into your Agile Team

Daniel Elizalde, PMP ManagersBuild.comDaniel Elizalde, PMP - @delizalde
Agenda
• What is UX?
• Challenges integrating UX and Agile
– 6 tips on Team alignment
– 4 tips on Process alignment
• Q&A

UX Defined
User Experience Design =
Easy-to-use and delightful products
that focus on the user

UX: Why Should I Care?
• The iPhone made it mainstream
– Now everybody expects a great user experience
on all their devices
• Companies understand the need of good UX in
order to compete
• PMs that understand UX are more valuable in
the market

Without UX…

With UX…

UX is an Umbrella Term
Information Architecture (IA):
Organization of data
Interaction Design (IX):
Ease of use, sense of place
Visual Design (VD):
Look & feel
Design Research / Usability
Testing (DR):
Plan & execute usability tests

Common UX Deliverables – Information Architect

Common UX Deliverables – IX
Sketches & Wireframes

Common UX Deliverables – VD
Visual Comps

Common UX Deliverables – Design Researcher
Usability Reports
Design Personas
Test Plans

Challenges Integrating UX and Agile
People
Management
Technical
Skills
Business
Acumen
Team Alignment
Process Alignment
PM: Areas of expertise

Team Alignment

Different Approaches…
Design Team
• Information architect
• Interaction Designer
• Visual Designer
• Usability / Design
Researcher
Development Team
• Architect
• Front-End Developer
• Back-End Developer
• DB Admin
• QA

Tip #1: Get to Know Your Team
• Get to know them at a more personal level
– What motivates them?
– What does this project mean to them?
• Understand their personality type
– DISC
managersbuild.com/resources/media

Tip #2: Take the Time to Understand UX
• Understand before you lead:
– Read books, blogs
– Take courses
– Attend conferences
managersbuild.com/resources/books

Tip #3: Standardize the Lingo
Architecture
Test
Design
Design Pattern
User story
Develop
“Will take a long time”

Tip #4: Cross-pollinate
DevelopmentDesign
Software

Tip #5: Know When to Innovate
What the client requested:
“Simple UI to display customer data and sales
trends…”

Tip #5: Know When to Innovate
What the UX Team proposed…

Tip #6: Share the Big Picture (constantly)
Everybody in the team should understand:
– Why we are building this
– Who we are building it for
– The complete roadmap / timelines
– The business side of things

Process Alignment

Tip #7: In Agile, We are All One Team
Everybody :
– Attends standup,
planning, demo,
retro
– Uses same Backlog
– Has stories & tasks
– Is on the hook for
sprint deliverables
Developers
Designers
PM / Scrum Master

UX Process (a.k.a UCD or Creative Process)
Research Ideate Design Test
Process is usually linear and resembles waterfall

Agile Approach / Roadmap
W 2 W 3 W 4 W 1 W 2 W 3 W 4W1
Sprint 1
Release 1
Sprint N…
…

Tip #8: UX and UI Development Tracks
Wireframes for
Sprint 1
Sprint 0
Wireframes for
Sprint 2
Sprint 1
Support current
Sprint
UI Dev
Wireframes for
Sprint N+1
Sprint N
Support current
Sprint
UX Track
Dev Track
UI Dev
…
…
Back-end Dev
QA
Back-end Dev
QA
Architecture

Tip #9: Go Easy on the UX
• UX artifacts are usually not the final deliverable.
Software is.
• Favor simple sketches over complicated
wireframes and reduce the amount of
annotations on visual comps.
• Encourage in-person collaboration between
designers and developers.
– No more deliverables “thrown over the wall”

Tip #10: Plan for User Testing
• Testing should be part of your Agile process, meaning
it should be included and prioritized in the backlog.
• Do “lean” testing by relying on sketches, rapid
prototypes, etc.
• It’s more important to test often that to be extremely
thorough just once in a blue moon.

In Summary…
• Designers and Developers are very different.
It’s your job to create alignment
• UX is not a fad, it’s here to stay
• It can have a dramatic impact on your projects
• Knowing how to manage UX gives you a
professional edge

Thank You!
www.managersbuild.com
Connect with me:
daniel@managersbuild.com
@delizalde

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