Integration for multi-channel success
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This document provides information about a search marketing agency and strategies for integrated digital marketing campaigns. It lists the agency's services including paid search, organic search, Google My Business, and knowledge graph. It also highlights the agency's trusted relationship with Google and better than average quality scores. Finally, it outlines challenges when teams work in silos and provides tips for maintaining constant communication across teams to ensure all insights are used effectively.
Integration for multi-channel success
- 1. OUR PARTNERS Search Marketing Specialists Since 2008 TRUSTED BY GOOGLE +16% Better quality scores* than our closest peers * Reviewed by Google in May 2017 @s_syedali @ithinkmediauk
- 2. How to integrate PPC, SEO and Content marketing for multi-channel success
- 3. “Cereal Psychology” and the importance of being visible
- 4. PAID SEARCH ORGANIC SEARCH KNOWLEDGEGRAPH GOOGLE MY BUSINESS NEWS SITES 52% Increase in traf?c from pure brand keywords
- 5. Planning an effective integrated campaign
- 8. BRIEF Brand / Marketing teams AGENCIES Insights / Ideas CREATIVE Production / Brand values DEVELOPMENT Implementation AMPLIFICATION Promotion CHANNELS SEO / PPC / SOCIAL PR / Others
- 9. CLIENT pods not TEAM pods Ensure all INSIGHT is being used by all teams Maintain CONSTANT COMMUNICATION between all teams
- 10. THE TWELVE TIPS OF CHRISTMAS
- 11. British households plan to spend ?821 on Christmas Britons will throw over ?64 million worth of Christmas food in the bin 878 million Christmas cards are sent every year Each year over ?2.4 billion pounds are spent on unwanted gifts
- 12. Christmas cards Xmas dinner Post Xmas debt Wrapping paper Photo frames Unwanted gifts Homemade decor Toys for Christmas Budgeting tips
- 14. ? Keyword targeting ? Use paid search to test performance ? Save money through efficient bidding strategies ? Recapture past website visitors ? Long tail keywords to extend the reach via paid channels ? Build lookalike audience by using Google’s customer match and Facebook’s custom audience to extend the reach ? Use outreach partners for display campaigns ? Create a strong branding message Make It A Routine