Integrity for sale
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This document summarizes a lesson the author learned about maintaining integrity and reputation when marketing products. The author sent out an email promoting a product they had not personally used. This prompted critical feedback from a subscriber, pointing out inconsistencies and a lack of credibility in the marketing claims. The author realized they damaged their reputation and trust with subscribers for just $250 in short-term sales. The key lesson is that a good reputation built on trust is far more valuable than any temporary financial gain from questionable marketing practices.
Integrity for sale
- 1. Integrity For Sale: $250 escapethematrix.net/blog
- 2. Who Can I Spam Today? A few weeks ago I sent out an e-mail marketing piece to my list, advertising a marketing product. It was fascinating because it achieved two "鍖rsts:"
- 3. Big mistake... 1. It was the 鍖rst time I had marketed something that I hadn't personally used, or had a reasonable assurance from somebody that I trusted that it was a good product.
- 4. The Letter. 2. It was the 鍖rst time one of my subscribers wrote me a letter like the following, which I share with you word for word, with permission of the writer:
- 5. Intro Dave, I'm as interested in new methods as much as anyone. But if this guy can make SO much money SO quick and SO easily...
- 6. Insights... Then what does he need my $37 for? And why is he willing to share it with me? If I knew how to do what he's claiming, I wouldn't sell it at all. And if I did, I would sell it for THOUSANDS and THOUSANDS of dollars...
- 7. Exposed! I also don't believe he's limiting it to 300 people only. I suspect that is probably a 鍖at-out lie...
- 8. The Guarantee And to cash in on his guarantee, you have to "prove him wrong. Which, technically speaking, could be impossible...even if his system was a total sham...
- 9. The blow :-( Dave, please don't cheapen your own name and reputation with crap like this.
- 10. Ouch! Hurt me! De鍖nitely not one of your better emails, Dave. Please keep it real. This looks desperate.
- 11. Glad thats over. === End Of Email ===
- 12. Keeping it real. Why am I sharing this? Well, he asked me to keep it real, and this is as real as it gets. I'm making public my mistake, so hopefully you won't do the same.
- 13. Reputation: Priceless! Secondly, it was a wake-up call. A good list of people that trust you and your recommendations is a priceless thing.
- 14. Whats 250 bucks? I only made about $250 on that blast, but in hindsight, I would be better off to not have the $250 and not lose integrity with my list!
- 15. Think 鍖rst! So next time you're preparing to send out that questionable offer, remember the real price of what you兵re doing.
- 16. You might need this later... You might make a little cash, but lose something worth much more: your reputation.
- 17. Dave Sherwin is the founder of the Social Marketing Blackbox, #1 ranked blogger, and writer. Access his "members only" training area FREE at: socialmarketingblackbox.com