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Intellignos brochure

Ricardo Dawson
Ricardo Dawson

Intellignos is an interactive marketing optimization company that specializes in improving ROI. They partner with clients to understand their business and integrate marketing strategies with business intelligence solutions. Intellignos provides services including web analytics, online research, training, and partners with clients to gain insights from customer data to help decision making and marketing efforts.

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Appearances can be deceiving. Get to really know your customers. Get insights, get results. Intellignos is an interactive marketing optimization company that specializes in improving ROI using unique practices and tools, and provides support to businesses that need to reach real impact on their marketing goals. We partner with our clients to understand their business as a whole, aiming to merge their strategy and marketing efforts into integrated information systems. Our Business Intelligence solutions allow companies to gain relevant and insightful information to help decision making, and improve conversion by generating more engagements, leads, subscriptions and sales. Partners Web Analytics Intellignos understands that analytics are crucial to the measurement and improvement of any website. We can help define online success metrics and track how visitors get to a site, what they do while they are there, how they are monetized or converted into customers and how they eventually leave. Today's greatest performing websites do not convert by chance. To achieve double digit conversion rates a culture of optimization must be embraced. Using an integrated marketing approach, we analyze and optimize: Purchaseslowering abandonment rates and increasing sales. Lead generationturning more site visitors into business leads. Driving customers across channelsenhancing brand affinity and value. Online Research Our marketing research services allow companies to better understand the behaviors, attitudes and preferences of online consumers, in order to improve their marketing efforts and strategies. In todays extremely competitive marketing environment, we strive to find and provide to our clients with relevant, accurate, and reliable information to support better decision making and achieve online success. Member of Training We provide custom training solutions around Web analytics concepts and tools, that deliver real-world insights to technical administrators and business users, in order to help companies better understand analytics data, act upon it, and improve the performance of their online marketing initiatives.
Web Analytics Online Research Assessment and Technical Audits Media Forecasting Since approximately 60% of current websites dont have Our statistical modelers provide customers and agencies analytics properly implemented, at the beginning of with outstanding forecasts that increment the CTR and most projects we carry on an in-depth technical audit to conversion levels of media campaigns. make sure that all the necessary information is being Competitive Analysis collected in the most efficient manner. Through market research we identify brand positioning KPI Definition and benchmark it against strengths and weaknesses of Our services start with an understanding of the organi- competitors. We are then able to deliver relevant insights zation and the definition of the key performance indica- and strategies that turn threats into opportunities. tors that will provide the highest value for decision User Experience making. The proper KPIs let managers understand the A website is perhaps the most effective testing ground for health of a website at any time and direct them to take understanding how marketing messages resonate with proper actions to achieve the business objectives. customers. Through A/B testing and other techniques, we Info Structure & Tagging Architecture are able to detect and recommend small changes to a We analyze the content structure of a website, how page that enhance the user experience and can have a information is going to flow through the system, and profound impact on conversion rates. then define the best way to tag it. We provide our Surveys and Polls clients with thorough documentation explaining the To understand not only what customers are doing but architecture in case they need to make changes in the also their motivations, we develop comprehensive strate- future. gies that complement behavioral information with rich Reporting Models attitudinal insights. Website data is only valuable when one can understand it, act on it and see results. Our reporting best practices are designed to build the right reporting infrastructure for our clients, to make sure that we are sending the Training right data, to the right people, at the right time. Training is often overlooked, and yet it's essential to the Analysis & Optimization efficient adoption of web analytics across an organiza- In order to exceed our clients expectations, we strive to tion. Intellignos training services are centered around our leverage Web analytics findings in order to recommend clients business needs, and are designed to help them changes to their websites and improve conversion. Our accurately assess the effectiveness of their marketing services provide clients with the continuous optimiza- strategies and tactics, and use analytics data to improve tion cycle that they need. their business performance. Contact Us New York, United States Buenos Aires, Argentina Ph: +1 (914) 729-2049 Ph: +54 (11) 6841-9037 200 Carpenter Ave. Billinghurst 728 Mount Kisco, NY 10549 Ciudad de Buenos Aires (1174) www.intellignos.com info@intellignos.com

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Intellignos brochure

  • 1. Appearances can be deceiving. Get to really know your customers. Get insights, get results. Intellignos is an interactive marketing optimization company that specializes in improving ROI using unique practices and tools, and provides support to businesses that need to reach real impact on their marketing goals. We partner with our clients to understand their business as a whole, aiming to merge their strategy and marketing efforts into integrated information systems. Our Business Intelligence solutions allow companies to gain relevant and insightful information to help decision making, and improve conversion by generating more engagements, leads, subscriptions and sales. Partners Web Analytics Intellignos understands that analytics are crucial to the measurement and improvement of any website. We can help define online success metrics and track how visitors get to a site, what they do while they are there, how they are monetized or converted into customers and how they eventually leave. Today's greatest performing websites do not convert by chance. To achieve double digit conversion rates a culture of optimization must be embraced. Using an integrated marketing approach, we analyze and optimize: Purchaseslowering abandonment rates and increasing sales. Lead generationturning more site visitors into business leads. Driving customers across channelsenhancing brand affinity and value. Online Research Our marketing research services allow companies to better understand the behaviors, attitudes and preferences of online consumers, in order to improve their marketing efforts and strategies. In todays extremely competitive marketing environment, we strive to find and provide to our clients with relevant, accurate, and reliable information to support better decision making and achieve online success. Member of Training We provide custom training solutions around Web analytics concepts and tools, that deliver real-world insights to technical administrators and business users, in order to help companies better understand analytics data, act upon it, and improve the performance of their online marketing initiatives.
  • 2. Web Analytics Online Research Assessment and Technical Audits Media Forecasting Since approximately 60% of current websites dont have Our statistical modelers provide customers and agencies analytics properly implemented, at the beginning of with outstanding forecasts that increment the CTR and most projects we carry on an in-depth technical audit to conversion levels of media campaigns. make sure that all the necessary information is being Competitive Analysis collected in the most efficient manner. Through market research we identify brand positioning KPI Definition and benchmark it against strengths and weaknesses of Our services start with an understanding of the organi- competitors. We are then able to deliver relevant insights zation and the definition of the key performance indica- and strategies that turn threats into opportunities. tors that will provide the highest value for decision User Experience making. The proper KPIs let managers understand the A website is perhaps the most effective testing ground for health of a website at any time and direct them to take understanding how marketing messages resonate with proper actions to achieve the business objectives. customers. Through A/B testing and other techniques, we Info Structure & Tagging Architecture are able to detect and recommend small changes to a We analyze the content structure of a website, how page that enhance the user experience and can have a information is going to flow through the system, and profound impact on conversion rates. then define the best way to tag it. We provide our Surveys and Polls clients with thorough documentation explaining the To understand not only what customers are doing but architecture in case they need to make changes in the also their motivations, we develop comprehensive strate- future. gies that complement behavioral information with rich Reporting Models attitudinal insights. Website data is only valuable when one can understand it, act on it and see results. Our reporting best practices are designed to build the right reporting infrastructure for our clients, to make sure that we are sending the Training right data, to the right people, at the right time. Training is often overlooked, and yet it's essential to the Analysis & Optimization efficient adoption of web analytics across an organiza- In order to exceed our clients expectations, we strive to tion. Intellignos training services are centered around our leverage Web analytics findings in order to recommend clients business needs, and are designed to help them changes to their websites and improve conversion. Our accurately assess the effectiveness of their marketing services provide clients with the continuous optimiza- strategies and tactics, and use analytics data to improve tion cycle that they need. their business performance. Contact Us New York, United States Buenos Aires, Argentina Ph: +1 (914) 729-2049 Ph: +54 (11) 6841-9037 200 Carpenter Ave. Billinghurst 728 Mount Kisco, NY 10549 Ciudad de Buenos Aires (1174) www.intellignos.com info@intellignos.com