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BetweenDecember2013andDecember
2015,tabletinternetconsumptiongrew
by30%.
Source:comScore
Given15minutestoconsumecontent,
two-thirdsofpeoplewouldratherread
somethingbeautifullydesignedthan
somethingplain.
Source:Adobe
39%ofpeoplewillstopengagingwitha
websiteifimageswontloadortaketoo
longtoload.
Source:Adobe
51%ofpeoplethink"thoroughcontact
information"isthemostimportant
elementmissingfrommanycompany
websites.
Source:KoMarketing
13%ofadultsaccesstheinternetvia
mobileonly.11%accesstheinternetvia
desktoponly.
Source:comScore
40%ofsmartphoneandtabletowners
searchforB2Bproductsonthose
devices.
Source:KoMarketing
47%ofwebsitevisitorscheckouta
company'sproducts/servicespage
beforelookingatanyothersectionsof
thesite.
Source:KoMarketing
Onceonacompany'shomepage,86%of
visitorswanttoseeinformationabout
thatcompany'sproducts/services.
Source:KoMarketing
Onceonacompany'shomepage,64%of
visitorswanttoseethecompany's
contactinformation.
Source:KoMarketing
By2017mobileappdownloadsworldwide
areexpectedtoreach268.69billion
thatsalotofcompetition,sostandingout
fromthecrowdisessential!
Localizingyourkeywordsfordifferent
locationsisproventoboostdownloadsby
767%
Morethan73%ofappdownloadsopenan
apponceandnevercomeback
PushMessages
64%ofusersreturntoanappwithin
30dayswhenpushisenabled
Itisprojectedthattherewillbenearly
269billionappdownloadsin2017.Thats
astaggering33appsforeveryman,
womanandchildontheplanet.
TheAppleAppStorewaslaunchedwith
iOS2inJuly2008.
GooglelaunchedtheGooglePlaystore(as
AndroidMarket)inOctober2008,
followedbyaWindowsAppStorein
2012.
ThemostdownloadedappofalltimeisFacebook.The
secondandthirdmostdownloadedare
Facebook-ownedInstagramandWhatsApp,while
FacebookMessengerroundsoutthetopfour.
Usersspend87%oftheirsmartphonetime
inapps,notintheirwebbrowser

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