This document outlines a corporate social responsibility project for Ericsson employees. The project, called Ericsson Response, aims to inform employees about Ericsson's social initiatives and encourage employee participation. It will involve weekly activities over one year using internal communication channels like the intranet, Yammer, blog and magazine. Some planned activities include contests to engage employees and an "Experience Ericsson" program. The goals are to increase employee motivation, efficiency and commitment by helping employees feel more connected to the company's social projects. The project's success will be monitored through online engagement metrics and employee surveys.