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International Academy of Eyelash Arts & Sciences

Ali Moon
Ali Moon

The document summarizes an eyelash extension training program offered by the International Academy of Eyelash Arts & Sciences. The program aims to train and certify beauty school instructors to teach eyelash extension techniques. Instructors will learn both practical and theoretical material through hands-on training and lectures covering topics like lash extension procedures, sanitization, adhesive chemistry, and regulation. The 5-7 day program is held in Houston at the Academy's headquarters and lash lab facility, and includes field trips to local lash-only salons to observe daily operations. Graduates will become Certified Master Instructors eligible to implement eyelash extension programs at their own schools.

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INTERNATIONAL ACADEMY OF TM EYELASH ARTS & SCIENCES
E yelash care and enhancement is a fast growing segment of the beauty industry. In fact, in 2009, Womens Wear Daily reported that lash extensions were the only segment of the beauty industry that showed growth that year. Even in the midst of a deep recession, eyelashes have become a billion dollar industry. Currently, lash extensions offer beauty professionals the highest margin of profit of any service in the industry. Large margins are made possible by the fact that eyelash extension services average around $250 per full set, and the cost of the supplies is only a few dollars for the professional. Almost all 50 states require a license to do lash extensions, however none of the states train or test graduating professionals on how to perform the procedure safely or effectively. The application procedure is delicate, highly detailed and requires significant skill and experience. It can not be learned in one or two days, just as it is not possible to teach a student to cut hair in one or two days.
WHY WHY YOUR SCHOOL NEEDS LASH EXTENSION TRAINING Why should your school consider offering eyelash extension education? 1. Your students are requesting it. NovaLash receives calls daily from cosmetology and esthetics students asking where they can go for training in their area. 2. The schools are missing out on millions of dollars in revenue that currently goes to Manufacturers, who are not necessarily equipped to offer the proper education to students. 3. State Boards are requiring a license to do lash extensions, but the students and professionals are not being taught or tested on it. 4. Learning to do lash extensions requires supervised practice. 5. Beauty schools are better equipped than manufacturers to train and educate extensionists. 6. Business Development Consulting Services For Beauty Schools are available.
T he Academy focuses on preparing beauty school instructors to teach eyelash extension WHAT techniques to their students. Graduates of the Academy will become Certified Master Instructors. Instructors are taught all practical and theoretical material and are given lesson plans, textbooks, sample test questions, scoring sheets and exams.
WHAT YOU WILL LEARN WHAT The curriculum focuses on hands-on training as well as all of the following fundamentals: 1. The History of False Eyelashes - Strips and Tabbing vs. Extensions 2. Diseases of the Eye and Basic Sanitization 3. Adhesive Chemistry- What is Cyanoacrylate? 4. Regulation 5. Physiology of the Lash Growth Cycle 6. Choosing the Right Extensions 7. Hands-On Skills- Step by Step Application Skills 1-23
WHERE Zaza Lobby Class Room Zaza Suite Zaza Pool Museum District Houston F or those attendees who want to experience the Houston Museum Districts finest, Hotel Zaza is the place to stay. Located just blocks from the Academy, Hotel Zaza offers guests glamorous accommodations, fine dining and an active nightlife. 速 Forbes Magazine ranks Zaza as one of the top 10 hotels in the country. For room rates, reservations and general information call 713-526-1991 or visit www.hotelzazahouston.com
Bedroom Dr. Uday Khosla WHERE LASH LAB Suite W HERE ART MEETS SCIENCE - The Academy is located at NovaLashs 速 Headquarters in the heart of Houstons Museum District, and just minutes from the largest medical center in the World. Our aim is to provide a program that teaches both the art of and the science behind the creation of lash extensions. The International Academy of Eyelash Arts and Sciences offers attendees various accommodation TM options from economical to lux- Living Room urious. On-site accommodations are available free of charge at the Lash Lab to enrollees of the academy. The Lash Lab suite includes a living room, Jacuzzi tub and shower, kitchen, laundry room, satellite television, and two queen-sized beds. Students can live on campus in the Lash Lab at no additional charge for up to 7 consecutive days.
WHo
WHO IS ELIGIBLE TO APPLY T he Academy accepts applications from interested parties with the following qualifications: - Licensed Esthetician or Cosmetologist - (US and Canada) - Cosmetology or Esthetics Instructor - (US and Canada) - Beauty School Owners Interested in Implementing the Program - International Applicants with Equivalent Qualifications and Experience WHo
WHEN CAN I ATTEND? O nce your application has been received and approved, you will be contacted by our Educational Coordinator, Heather Hughes. To contact Heather, please phone 713-520-5848 or email her at heather@novalash.com. Classes are offered on an ongoing basis during the week and on weekends as well. We like to keep the student to teacher ratio low, so it is wise to plan at least 2-3 months in advance when scheduling your visit. From time to time, we can accommodate last-minute students, however, the on-campus living quarters at the Lash Lab fill up quickly, so it is wise to book in advance. WHEN Enrollees are invited to stay at the Academy for 5-7 days of training. Tuition costs are the same for both 5 and 7 days. We allow two extra days of supervised practice at no extra charge if the student desires to spend a little more time practicing and observing.
WHEN
P art of receiving a good education is being immersed in the actual environment in which your future students will be working. As part of our program, the Academy takes its attendees out of the class- room and into the field to see a real, live, lash-only salon in operation. Lash salons are beginning to pop up all around the country and in the rest of the world, just as nail-only salons became popular in the 80s. Enrollees will be given the opportunity to spend a day observing the day-to-day operations of one of the most prolific and proficient lash salons in the world. The Lash Company is a 1,500 sq. ft. lash-only salon owned by Master Trainer, Sophia Navarro and NovaLash President, Sophy Merszei. The operation began as NovaLashs test kitchen for new products and techniques, but grew in time to build a clientele of over 3,000 regular customers and more than 15,000 lash extension applications to date. The 鍖agship location is in Houston, with 3 additional CoMPANY locations in Japan and more to come in the U.S. soon.
FIELD TRIPS & OFF CAMPUS LEARNING FIELD TRIPS
A s the first company to set up a global distribution network for eyelash extension products and training, NovaLash has an enormous responsibility to the industry, to beauty professionals, and to the public to set the standards for safety, efficacy and proper education for the future. Lash extensions are a new service that is quickly becoming its own separate segment of the beauty industry, separate from the traditional hair, skin and nail services. Lashes are now an industry of their own. At NovaLash, our mission is to ensure that the industry grows, thrives, and empowers women in the beauty industry to gain economic freedom through performing a highly profitable service in a safe and effective manner. When you invest in purchasing NovaLashs products or training, your investment goes towards helping to build a stronger industry with safer products and better regulation. In addition to re-investing our profits back into further R&D, safety, and education, NovaLash also donates funds to various non-profit organizations such as ReSurge 速 International and Girls, Inc, an organization that helps women and children and empowers young girls. An investment in our products is one you can feel good about. Since launching the global lash extension phenomenon in 2004, NovaLash is proud to have re-invested almost $10 million of its own profits back into the industry it created. As the first global pioneer, we take our commitment to safety and proper education very seriously. Our mission is to see to it that the lash extension industry thrives, consumers are safe and thrilled with results and professionals can attain economic freedom by building a profitable business. SCHooL
NOVALASH THE INTERNATIONAL ACADEMY OF EYELASH ARTS & SCIENCES 1200 Southmore Blvd. Houston, TX 77004 713-520-5848 www.novalash.com
INTERNATIONAL ACADEMY OF EYELASH ARTS & SCIENCES INTERNATIONAL EYELASH ARTS & SCIENCES INTERNATIONAL EYELASH ARTS &

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International Academy of Eyelash Arts & Sciences

  • 1. INTERNATIONAL ACADEMY OF TM EYELASH ARTS & SCIENCES
  • 2. E yelash care and enhancement is a fast growing segment of the beauty industry. In fact, in 2009, Womens Wear Daily reported that lash extensions were the only segment of the beauty industry that showed growth that year. Even in the midst of a deep recession, eyelashes have become a billion dollar industry. Currently, lash extensions offer beauty professionals the highest margin of profit of any service in the industry. Large margins are made possible by the fact that eyelash extension services average around $250 per full set, and the cost of the supplies is only a few dollars for the professional. Almost all 50 states require a license to do lash extensions, however none of the states train or test graduating professionals on how to perform the procedure safely or effectively. The application procedure is delicate, highly detailed and requires significant skill and experience. It can not be learned in one or two days, just as it is not possible to teach a student to cut hair in one or two days.
  • 3. WHY WHY YOUR SCHOOL NEEDS LASH EXTENSION TRAINING Why should your school consider offering eyelash extension education? 1. Your students are requesting it. NovaLash receives calls daily from cosmetology and esthetics students asking where they can go for training in their area. 2. The schools are missing out on millions of dollars in revenue that currently goes to Manufacturers, who are not necessarily equipped to offer the proper education to students. 3. State Boards are requiring a license to do lash extensions, but the students and professionals are not being taught or tested on it. 4. Learning to do lash extensions requires supervised practice. 5. Beauty schools are better equipped than manufacturers to train and educate extensionists. 6. Business Development Consulting Services For Beauty Schools are available.
  • 4. T he Academy focuses on preparing beauty school instructors to teach eyelash extension WHAT techniques to their students. Graduates of the Academy will become Certified Master Instructors. Instructors are taught all practical and theoretical material and are given lesson plans, textbooks, sample test questions, scoring sheets and exams.
  • 5. WHAT YOU WILL LEARN WHAT The curriculum focuses on hands-on training as well as all of the following fundamentals: 1. The History of False Eyelashes - Strips and Tabbing vs. Extensions 2. Diseases of the Eye and Basic Sanitization 3. Adhesive Chemistry- What is Cyanoacrylate? 4. Regulation 5. Physiology of the Lash Growth Cycle 6. Choosing the Right Extensions 7. Hands-On Skills- Step by Step Application Skills 1-23
  • 6. WHERE Zaza Lobby Class Room Zaza Suite Zaza Pool Museum District Houston F or those attendees who want to experience the Houston Museum Districts finest, Hotel Zaza is the place to stay. Located just blocks from the Academy, Hotel Zaza offers guests glamorous accommodations, fine dining and an active nightlife. 速 Forbes Magazine ranks Zaza as one of the top 10 hotels in the country. For room rates, reservations and general information call 713-526-1991 or visit www.hotelzazahouston.com
  • 7. Bedroom Dr. Uday Khosla WHERE LASH LAB Suite W HERE ART MEETS SCIENCE - The Academy is located at NovaLashs 速 Headquarters in the heart of Houstons Museum District, and just minutes from the largest medical center in the World. Our aim is to provide a program that teaches both the art of and the science behind the creation of lash extensions. The International Academy of Eyelash Arts and Sciences offers attendees various accommodation TM options from economical to lux- Living Room urious. On-site accommodations are available free of charge at the Lash Lab to enrollees of the academy. The Lash Lab suite includes a living room, Jacuzzi tub and shower, kitchen, laundry room, satellite television, and two queen-sized beds. Students can live on campus in the Lash Lab at no additional charge for up to 7 consecutive days.
  • 8. WHo
  • 9. WHO IS ELIGIBLE TO APPLY T he Academy accepts applications from interested parties with the following qualifications: - Licensed Esthetician or Cosmetologist - (US and Canada) - Cosmetology or Esthetics Instructor - (US and Canada) - Beauty School Owners Interested in Implementing the Program - International Applicants with Equivalent Qualifications and Experience WHo
  • 10. WHEN CAN I ATTEND? O nce your application has been received and approved, you will be contacted by our Educational Coordinator, Heather Hughes. To contact Heather, please phone 713-520-5848 or email her at heather@novalash.com. Classes are offered on an ongoing basis during the week and on weekends as well. We like to keep the student to teacher ratio low, so it is wise to plan at least 2-3 months in advance when scheduling your visit. From time to time, we can accommodate last-minute students, however, the on-campus living quarters at the Lash Lab fill up quickly, so it is wise to book in advance. WHEN Enrollees are invited to stay at the Academy for 5-7 days of training. Tuition costs are the same for both 5 and 7 days. We allow two extra days of supervised practice at no extra charge if the student desires to spend a little more time practicing and observing.
  • 11. WHEN
  • 12. P art of receiving a good education is being immersed in the actual environment in which your future students will be working. As part of our program, the Academy takes its attendees out of the class- room and into the field to see a real, live, lash-only salon in operation. Lash salons are beginning to pop up all around the country and in the rest of the world, just as nail-only salons became popular in the 80s. Enrollees will be given the opportunity to spend a day observing the day-to-day operations of one of the most prolific and proficient lash salons in the world. The Lash Company is a 1,500 sq. ft. lash-only salon owned by Master Trainer, Sophia Navarro and NovaLash President, Sophy Merszei. The operation began as NovaLashs test kitchen for new products and techniques, but grew in time to build a clientele of over 3,000 regular customers and more than 15,000 lash extension applications to date. The 鍖agship location is in Houston, with 3 additional CoMPANY locations in Japan and more to come in the U.S. soon.
  • 13. FIELD TRIPS & OFF CAMPUS LEARNING FIELD TRIPS
  • 14. A s the first company to set up a global distribution network for eyelash extension products and training, NovaLash has an enormous responsibility to the industry, to beauty professionals, and to the public to set the standards for safety, efficacy and proper education for the future. Lash extensions are a new service that is quickly becoming its own separate segment of the beauty industry, separate from the traditional hair, skin and nail services. Lashes are now an industry of their own. At NovaLash, our mission is to ensure that the industry grows, thrives, and empowers women in the beauty industry to gain economic freedom through performing a highly profitable service in a safe and effective manner. When you invest in purchasing NovaLashs products or training, your investment goes towards helping to build a stronger industry with safer products and better regulation. In addition to re-investing our profits back into further R&D, safety, and education, NovaLash also donates funds to various non-profit organizations such as ReSurge 速 International and Girls, Inc, an organization that helps women and children and empowers young girls. An investment in our products is one you can feel good about. Since launching the global lash extension phenomenon in 2004, NovaLash is proud to have re-invested almost $10 million of its own profits back into the industry it created. As the first global pioneer, we take our commitment to safety and proper education very seriously. Our mission is to see to it that the lash extension industry thrives, consumers are safe and thrilled with results and professionals can attain economic freedom by building a profitable business. SCHooL
  • 15. NOVALASH THE INTERNATIONAL ACADEMY OF EYELASH ARTS & SCIENCES 1200 Southmore Blvd. Houston, TX 77004 713-520-5848 www.novalash.com
  • 16. INTERNATIONAL ACADEMY OF EYELASH ARTS & SCIENCES INTERNATIONAL EYELASH ARTS & SCIENCES INTERNATIONAL EYELASH ARTS &