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International Attendance Promotion

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International Trade Information, Inc.
International Trade Information, Inc.

Another in a series of webinars with The Pulse Network. International Attendance requires patience and allocation of resources multiple years to be successful. Here are some helpful tips to get started!

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The Pulse Network Webinar Improving International Attendance at Your Trade Show May 2012 By Stephanie Selesnick stephanie@intltradeinfo.com
1. Analyze your brand & marketing materials Do they have an international slant? WIIFM? Compel people to get on a plane and travel to your show Challenges with visas/customs
2. Internationalize Your Website A visa letter does not count. Include information YOU would want to know if going abroad to someone elses show.
3. Utilize your international exhibitors Do they conduct business overseas? Will they help? Use a bonded mailing house Make it easy for them! Refer a friend Place widgets on website Offer a prize
4. Query your international attendees. Ask for names of colleagues, media and relevant associations
5. Establish relationships with foreign media and associations. The phrase "Mutual Cooperation" is huge! Be prepared to support association heads with travel/hotel expenses if they bring delegations Use real translators - not google or babel
6. Send RELEVANT press releases to foreign media. Attendees coming into the US are looking to buy US made equipment, supplies and services They don't care about your international exhibitors (Really. We promise.)
7. Tailor your seminar program Invite international speakers Include topics of interest to your international attendees If it works, offer simultaneous translation
8. Use the US Dept. of Commerce Export Centers There is one in each State. They are charged with helping US companies export.
9. Make your international attendees feel welcome Word of mouth is one of the most powerful marketing tools Hold an international reception Offer spouse tours Conduct field trips to factories/stores/etc. International Room blocks Develop a mentoring program
10. Be proactive for next year. Show attendees your event! Use video from the show floor Include fireside chats Have attendee interviews. Remember who your audience is.

More Related Content

International Attendance Promotion

  • 1. The Pulse Network Webinar Improving International Attendance at Your Trade Show May 2012 By Stephanie Selesnick stephanie@intltradeinfo.com
  • 2. 1. Analyze your brand & marketing materials Do they have an international slant? WIIFM? Compel people to get on a plane and travel to your show Challenges with visas/customs
  • 3. 2. Internationalize Your Website A visa letter does not count. Include information YOU would want to know if going abroad to someone elses show.
  • 4. 3. Utilize your international exhibitors Do they conduct business overseas? Will they help? Use a bonded mailing house Make it easy for them! Refer a friend Place widgets on website Offer a prize
  • 5. 4. Query your international attendees. Ask for names of colleagues, media and relevant associations
  • 6. 5. Establish relationships with foreign media and associations. The phrase "Mutual Cooperation" is huge! Be prepared to support association heads with travel/hotel expenses if they bring delegations Use real translators - not google or babel
  • 7. 6. Send RELEVANT press releases to foreign media. Attendees coming into the US are looking to buy US made equipment, supplies and services They don't care about your international exhibitors (Really. We promise.)
  • 8. 7. Tailor your seminar program Invite international speakers Include topics of interest to your international attendees If it works, offer simultaneous translation
  • 9. 8. Use the US Dept. of Commerce Export Centers There is one in each State. They are charged with helping US companies export.
  • 10. 9. Make your international attendees feel welcome Word of mouth is one of the most powerful marketing tools Hold an international reception Offer spouse tours Conduct field trips to factories/stores/etc. International Room blocks Develop a mentoring program
  • 11. 10. Be proactive for next year. Show attendees your event! Use video from the show floor Include fireside chats Have attendee interviews. Remember who your audience is.